{"id":23382,"date":"2025-06-30T23:53:44","date_gmt":"2025-06-30T18:23:44","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=23382"},"modified":"2025-09-19T14:49:24","modified_gmt":"2025-09-19T09:19:24","slug":"how-razorpay-helped-kcpc-bandhani-scale-craft-high-value-card-conversions-to-3-5m-fans","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/how-razorpay-helped-kcpc-bandhani-scale-craft-high-value-card-conversions-to-3-5m-fans\/","title":{"rendered":"How Razorpay Helped KCPC Bandhani Scale Craft & High-Value Card Conversions to 3.5M+ Fans"},"content":{"rendered":"

For decades, lovers of authentic Bandhani – a traditional tie-dye art from Rajasthan – had to rely on local markets or unverified sellers. There was no trusted, structured online platform delivering genuine Bandhej with heritage and consistency.<\/span><\/p>\n

In 2019, after returning to his hometown, CA Piyush Agarwal set out to transform his family\u2019s legacy of Bandhani and Gota Patti craftsmanship into a modern D2C powerhouse. Drawing from roots that trace back to 1978, he launched <\/span>onlinebandhej<\/span><\/i>.com<\/span><\/a> under <\/span>Khatushyam Fashion Private Limited<\/b> – India\u2019s first dedicated platform offering handmade Bandhani sarees, lehengas, and ethnic wear directly from the source.\u00a0<\/span><\/p>\n

With a vision to give an offline legacy a thriving digital identity, the brand combined heritage with innovation, reaching customers and resellers across India and beyond. With Razorpay, they built a seamless, secure payment experience to serve both retail buyers and resellers across India and beyond.<\/span><\/p>\n

\"\"<\/p>\n

The secret? Timeless craft, a customer-first ethos – and picking the right growth partners along the way.<\/span><\/p>\n

\"\"<\/p>\n

From Threads to Transactions: Scaling with Razorpay<\/b><\/h3>\n

KCPC’s leap from handloom to homepage needed a payments partner that understood scale, simplicity, and trust. Razorpay became that partner.<\/span><\/p>\n

\"\"<\/p>\n

What stood out most? The performance of card payments.\u00a0<\/span><\/p>\n

The KCPC Experience: A Payment Stack That Worked.<\/b><\/h3>\n

70\u201380% Checkout Success with Payment Links<\/b>
\n<\/b>KCPC was quick to embrace Razorpay\u2019s Payment Links – a simple yet powerful tool that became their checkout hero. The success rate? As high as <\/span>80%<\/b>, thanks to smooth saved-card experiences, helping them run smoother operations and serve their customers better, especially during flash sales and festive launches.<\/span><\/p>\n

Scaling Beyond Sales<\/b>
\n<\/b>Even as the team focused on operations and fulfillment, Razorpay\u2019s backend did the heavy lifting. With minimal intervention needed on the dashboard, the brand could stay focused on what they do best – delighting customers.<\/span><\/p>\n

Frictionless Checkout for Festive Drops:<\/b>
\n<\/b>With every product drop – especially during festive launches – KCPC saw a surge in transactions. Razorpay\u2019s CVV-less capabilities eliminated the customer errors and drop offs due to mistyped CVVs and ensured fewer failures and higher conversions.<\/span>
\n<\/span>
\n<\/span>Preferred by Premium Buyers:<\/b>
\n<\/b>High-AOV purchases – common for KCPC\u2019s bridal and ceremonial wear – were more frequently made via cards. With Razorpay, the team could capture these payments without worrying about failures, fraud, or follow-ups<\/span><\/p>\n

A Future Woven Together<\/b><\/h3>\n

At its heart, KCPC Bandhani is a story of how tradition can meet technology without losing soul. Of how craft can scale, when paired with the right platform. And Razorpay is proud to be part of this journey- from the first payment to the next million.<\/span><\/p>\n

\"\"So, what are you waiting for? <\/span>Get started with Razorpay<\/a><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

For decades, lovers of authentic Bandhani – a traditional tie-dye art from Rajasthan – had to rely on local markets or unverified sellers. There was no trusted, structured online platform delivering genuine Bandhej with heritage and consistency. In 2019, after returning to his hometown, CA Piyush Agarwal set out to transform his family\u2019s legacy of<\/p>\n","protected":false},"author":150,"featured_media":23383,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"class_list":{"0":"post-23382","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-payments"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/150"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=23382"}],"version-history":[{"count":2,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23382\/revisions"}],"predecessor-version":[{"id":24091,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23382\/revisions\/24091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/23383"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=23382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=23382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=23382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}