{"id":23370,"date":"2025-06-30T18:27:41","date_gmt":"2025-06-30T12:57:41","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=23370"},"modified":"2025-07-04T14:12:00","modified_gmt":"2025-07-04T08:42:00","slug":"shopify-builds-custom-payment-tools-with-razorpay-to-turn-browsers-into-buyers","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/shopify-builds-custom-payment-tools-with-razorpay-to-turn-browsers-into-buyers\/","title":{"rendered":"Shopify Builds Custom Payment Tools with Razorpay to Turn Browsers into Buyers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Shopify has made it incredibly easy for businesses to set up visually stunning and high-performing online storefronts. But for many merchants, a beautiful site isn\u2019t enough. Even after attracting and engaging customers, the real challenge often lies at the final step: <\/span>checkout<span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Too many buyers drop off just when they\u2019re about to convert\u2014especially first-time shoppers or those opting for Cash on Delivery. That\u2019s where Razorpay stepped in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By building tailored payment solutions that plug seamlessly into Shopify, Razorpay helped merchants not only convert more first-time buyers but also reduce risk from COD transactions and turn one-time buyers into loyal customers.<\/span><\/p>\n<h2><b>The Challenge: Checkout Was the Breaking Point<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Shopify merchants, despite having engaging storefronts, were witnessing up to <\/span><b>70% drop-offs at checkout<\/b><span style=\"font-weight: 400;\">. The reasons?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clunky or slow payment flows<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lack of trust during payment<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited payment flexibility for new users<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher risk of order returns or cancellations from COD buyers<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2><b>The Razorpay Solution: Smarter Checkout, Tailored for Shopify<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To fix this broken link in the customer journey, Razorpay built a suite of custom payment tools for Shopify merchants.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <b>Think plug-and-play integrations, frictionless design, and intelligent risk mitigation\u2014built to convert.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s break it down into three key goals Razorpay helped achieve:<\/span><\/p>\n<h3><b>1. Convert More First-Time Buyers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">First-time shoppers are often hesitant. Razorpay helped build <\/span><b>trust<\/b><span style=\"font-weight: 400;\"> and <\/span><b>flexibility<\/b><span style=\"font-weight: 400;\"> into the checkout experience to nudge them toward a successful purchase.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trust Widget<\/b><span style=\"font-weight: 400;\">: Razorpay\u2019s trust badge shows verified signals that reassure shoppers and led to a <\/span><b>10% lift in first-time purchases<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visible Offers &amp; Affordability Options<\/b><span style=\"font-weight: 400;\">: Integrated EMI, BNPL, and instant offers made purchases easier\u2014leading to a <\/span><b>45% jump in cart value<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Money-Back Promise<\/b><span style=\"font-weight: 400;\">: Buyers are more confident with prepaid orders when they know they\u2019re protected, boosting prepaid adoption by <\/span><b>40%<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h3><b>2. Stay Ahead of Risky Buyers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">COD orders often lead to cancellations and costly returns. Razorpay tackled this with a data-first approach.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Smart Risk Detection<\/b><span style=\"font-weight: 400;\">: Using ML models, Razorpay flags buyers with a high chance of RTO.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>COD Nudges<\/b><span style=\"font-weight: 400;\">: High-risk buyers are gently nudged toward prepaid options like UPI or cards.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Auto COD Disablement<\/b><span style=\"font-weight: 400;\">: For the riskiest buyers, Razorpay automatically disables COD\u2014leading to a <\/span><b>50% drop in RTOs<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h3><b>3. Encourage More Repeat Purchases<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A great checkout doesn\u2019t just convert once, it brings people back.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pre-Filled Checkout<\/b><span style=\"font-weight: 400;\">: Saved details make future checkouts <\/span><b>5x faster<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Loyalty Wallet<\/b><span style=\"font-weight: 400;\">: Customers earn and redeem cashback or credits easily\u2014<\/span><b>doubling repeat purchases<\/b><span style=\"font-weight: 400;\"> for many merchants.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2><b>The Impact: Razorpay x Shopify at Scale<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Razorpay\u2019s plug-and-play tools are now used by<strong> 6<\/strong><\/span><b>0,000+ Shopify merchants across India and Southeast Asia<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the numbers speak for themselves:<\/span><\/p>\n<ul>\n<li><b>40% increase in conversions<\/b><span style=\"font-weight: 400;\"> after checkout optimization<\/span><\/li>\n<li><b>50% drop in RTOs<\/b><span style=\"font-weight: 400;\"> from smarter COD handling<\/span><\/li>\n<li><b>2x repeat purchases<\/b><span style=\"font-weight: 400;\"> via cashback-enabled loyalty wallets<\/span><\/li>\n<li><b>Checkout 5x faster<\/b><span style=\"font-weight: 400;\"> with saved details<\/span><\/li>\n<li><b>Transactions worth millions of dollars<\/b><span style=\"font-weight: 400;\">\u00a0processed annually via Razorpay on Shopify<\/span><\/li>\n<\/ul>\n<h2><b>To Sum Up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While Shopify helps merchants design stunning stores, Razorpay ensures those visitors actually convert\u2014and keep coming back.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s building trust, reducing risk, or rewarding loyalty, Razorpay\u2019s custom-built tools unlock meaningful growth for merchants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to supercharge your Shopify checkout?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Find Razorpay on the Shopify App Store and join thousands of merchants who\u2019ve turned browsers into buyers.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shopify has made it incredibly easy for businesses to set up visually stunning and high-performing online storefronts. But for many merchants, a beautiful site isn\u2019t enough. Even after attracting and engaging customers, the real challenge often lies at the final step: checkout. Too many buyers drop off just when they\u2019re about to convert\u2014especially first-time shoppers<\/p>\n","protected":false},"author":103,"featured_media":23371,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[282,26],"tags":[183,293],"class_list":{"0":"post-23370","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-partnerships","8":"category-payments","9":"tag-razorpay","10":"tag-shopify"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=23370"}],"version-history":[{"count":5,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23370\/revisions"}],"predecessor-version":[{"id":23452,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23370\/revisions\/23452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/23371"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=23370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=23370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=23370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}