{"id":2329,"date":"2019-12-12T14:17:46","date_gmt":"2019-12-12T14:17:46","guid":{"rendered":"https:\/\/rzpwp.blog\/?p=2329"},"modified":"2020-07-20T03:07:09","modified_gmt":"2020-07-19T21:37:09","slug":"buyer-action-thirdwatch","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/buyer-action-thirdwatch\/","title":{"rendered":"Introducing Buyer Action on Razorpay Thirdwatch"},"content":{"rendered":"

The e-commerce market in the world is growing at a rate faster than we can comprehend and with unforeseen growth, comes unforeseen responsibilities. Studies show that e-commerce sales worldwide are predicted to reach $632 billion by 2020!<\/span><\/p>\n

But, do you know what\u2019s bigger than the market itself? It\u2019s the implications of fraud that come with it. As the trade grows, it\u2019s only fair to assume that the online market has become a breeding ground for online fraudsters to innovate their tactics.<\/span><\/p>\n

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E-commerce fraud is one of the least talked about things for an industry so big. Most merchants assume the losses or fraud instances experienced during their stint is just \u201ccost of doing business\u201d.\u00a0<\/span><\/p>\n

Related read:<\/i><\/b> Is 30% RTO the Cost of Running an E-commerce Business?<\/i><\/b><\/a><\/p>\n

A closer look at e-commerce frauds<\/span><\/h2>\n

Before we understand the impact of buyer action on an e-commerce business, it\u2019s essential to evaluate the problem statement. So, let\u2019s dive right in!<\/span><\/p>\n

Here\u2019s the thing– e-commerce businesses don\u2019t have it easy, especially the small ones. In a hypercompetitive e-commerce environment, the only way to stand out is to offer exceptional customer satisfaction.<\/span><\/p>\n

To meet with the mounting expectations of customers, merchants often don\u2019t have a choice but to ship risky orders, in the fear of losing out on a genuine customer. This can often put a toll on the merchant\u2019s budget, as Return-To-Orders take up the cost of logistics back and forth, often leading to losses.\u00a0<\/span><\/p>\n

Here\u2019s how e-commerce companies lose money in processing these orders:<\/span><\/p>\n