{"id":23233,"date":"2025-06-25T11:04:14","date_gmt":"2025-06-25T05:34:14","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=23233"},"modified":"2025-07-08T12:13:58","modified_gmt":"2025-07-08T06:43:58","slug":"how-razorpay-helped-bumsonthesaddle-power-%e2%82%b950l-in-monthly-vendor-payouts-and-deliver-seamless-payment-experiences-for-indias-cycling-community","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/how-razorpay-helped-bumsonthesaddle-power-%e2%82%b950l-in-monthly-vendor-payouts-and-deliver-seamless-payment-experiences-for-indias-cycling-community\/","title":{"rendered":"How Razorpay Helped BUMSONTHESADDLE Power Vendor Payouts and Deliver Seamless Payments"},"content":{"rendered":"

About BUMSONTHESADDLE: Building India\u2019s Cycling Culture, One Rider at a Time<\/b><\/h2>\n

BUMSONTHESADDLE is more than just a performance bike shop\u2014it\u2019s a community-driven brand working to put cycling on the map in India. With a growing base of passionate cyclists, the company combines premium gear, curated accessories, and expert service across both <\/span>offline retail<\/b> and a fast-growing <\/span>online store<\/b>. But at its core, it is built on a singular belief: <\/span>the rider is the boss<\/span><\/i>.
\n\"\"<\/span>By balancing commerce with community, BUMSONTHESADDLE has scaled its presence from a local Bangalore store to a brand trusted by cyclists across the country. And powering this growth? A digital-first payment infrastructure that keeps pace with evolving customer needs.<\/span><\/p>\n

\"\"<\/p>\n

The Challenge: Powering Passion with Payment Precision<\/b><\/h2>\n

As the company grew into one of India\u2019s most trusted cycling brands, it faced a set of distinctly high-velocity payment challenges\u2014rooted in both customer experience and backend reliability.<\/span><\/p>\n

Multi-Channel Growth Needed Unified Payment Infrastructure<\/b><\/h3>\n

With a retail store in Bangalore and an online store servicing the entire country, the company needed a payment solution that could scale flexibly\u2014handling daily orders, refunds, and transaction spikes during product launches or flash events.<\/span><\/p>\n

Vendor and Staff Payouts Were Manual & Time-Intensive<\/b><\/h3>\n

BUMSONTHESADDLE runs a tight ops ship with a lean team. But monthly vendor payouts were bulky and slow\u2014\u20b950L+ in payments had to be managed manually across spreadsheets and bank portals.<\/span><\/p>\n

Cyclists Wanted Smooth, Trustworthy Checkout Experiences<\/b><\/h3>\n

Cyclists are a detail-oriented group\u2014used to high-performance gear and high-trust purchases. If a checkout failed, or a payment method wasn\u2019t available, users would often abandon the cart. It needed a checkout flow that matched their customers\u2019 expectations.<\/span><\/p>\n

Keeping Pace with Evolving Customer Preferences<\/b><\/h3>\n

As newer payment modes like <\/span>RuPay Credit on UPI<\/b> and <\/span>Buy Now Pay Later credit lines<\/b> gained adoption, the company needed to offer these seamlessly\u2014without friction or downtime. Legacy systems couldn\u2019t support these options, leading to missed conversions.<\/span><\/p>\n

The Solution: A Stack That Supports Growth\u2014Front to Back<\/b><\/h2>\n

Razorpay powers both the <\/span>customer-facing commerce engine<\/b> and <\/span>back-office financial operations<\/b> at BUMSONTHESADDLE.<\/span><\/p>\n

Frictionless Checkouts with Razorpay PG<\/b><\/h3>\n

Razorpay\u2019s <\/span>Payment Gateway<\/b> powers the company with UPI, card, wallet, EMI, and netbanking options\u2014enabling cyclists across India to shop with confidence. The <\/span>Affordability Widget<\/b> and wide method coverage have boosted conversion, especially for high-value accessories and bicycles.<\/span><\/p>\n

Razorpay also proactively enabled <\/span>new payment modes<\/b> like <\/span>RuPay Credit Cards on UPI<\/b> and <\/span>BNPL-style Credit Lines<\/b>\u2014methods that now contribute significantly to conversion and deliver a <\/span>90%+ success rate<\/b>. This has helped the company cater to evolving customer preferences and maintain a competitive edge in performance retail.<\/span><\/p>\n

Refunds Without Friction<\/b><\/h3>\n

Refunds are handled via Razorpay\u2019s dashboard\u2014enabling the company to issue them instantly and error-free. This has helped them maintain trust with loyal customers and minimize escalations during high-volume periods.<\/span><\/p>\n

Scalable Vendor Payouts with RazorpayX<\/b><\/h3>\n

BUMSONTHESADDLE uses <\/span>RazorpayX<\/b> to manage large-scale monthly vendor and partner payouts. With over <\/span>\u20b950 lakh in payouts processed each month<\/b>, RazorpayX allows it\u00a0 to issue payments in one shot, with no delays or reconciliation errors.<\/span><\/p>\n

Payroll That Works for People, Not Just Finance<\/b><\/h3>\n

Before Razorpay Payroll, the company had tried multiple fragmented tools\u2014struggling to balance employee ease with admin visibility. Razorpay Payroll now offers a <\/span>clean, reliable interface for both HR and staff<\/b>\u2014saving time and reducing support tickets around salaries.<\/span> \"\"<\/p>\n

What\u2019s Next: Scaling Experiences, Not Just Transactions<\/b><\/h2>\n

As BUMSONTHESADDLE gears up to launch new gear collections, experiment with loyalty programs, and refine their online checkout experience, Razorpay remains an integral part of their digital backbone. The team is actively exploring tools like <\/span>Magic Checkout<\/b> for improved conversions, and <\/span>Optimizer<\/b> to reduce payment costs at scale. For a brand built on community, precision, and passion\u2014Razorpay helps ensure every transaction is as smooth as a perfectly tuned ride.<\/span><\/p>\n

Interested in Razorpay products & want to speak to a product representative? Get started now!<\/b><\/p>\n

Get in touch with us<\/a><\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

About BUMSONTHESADDLE: Building India\u2019s Cycling Culture, One Rider at a Time BUMSONTHESADDLE is more than just a performance bike shop\u2014it\u2019s a community-driven brand working to put cycling on the map in India. With a growing base of passionate cyclists, the company combines premium gear, curated accessories, and expert service across both offline retail and a<\/p>\n","protected":false},"author":129,"featured_media":23255,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[498],"tags":[1089,34,674,93],"class_list":{"0":"post-23233","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-upi","8":"tag-bumsonthesaddle","9":"tag-ecommerce","10":"tag-razorpay-upi","11":"tag-upi"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/129"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=23233"}],"version-history":[{"count":7,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23233\/revisions"}],"predecessor-version":[{"id":23461,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23233\/revisions\/23461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/23255"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=23233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=23233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=23233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}