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<\/span>With curated mutual fund portfolios and PMS products, MIRA makes investing as easy as a few clicks. Their mobile-first model is designed for the <\/span>digitally savvy, investment-aware user<\/b>\u2014someone comfortable with UPI, independent decisions, and mobile-native money tools.<\/span><\/p>\n![\"\"](\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/06\/img3-7.png\")
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The Challenge: Building Instant Trust in a \u201cPush-Product\u201d Category<\/b><\/h2>\n
Investing may be obvious\u2014but for most users, it\u2019s not urgent. MIRA\u2019s mission to scale wealth advice meant solving three critical friction points at the point of payment:<\/span><\/p>\n Unlike loans or insurance, investing is a push product\u2014users delay action. With zero spends on marketing, MIRA invests heavily in ensuring that customers once acquired are not lost due to payments. Glitches in checkout are costly as they mean <\/span>lost intent and lost CAC<\/b>.<\/span><\/p>\n With traditional mandate creation relying on netbanking, MIRA saw <\/span>drop-off rates of 60\u201370%<\/b>. Users forgot credentials or got wary of entering them on unfamiliar screens, leading to mandate failures and failed SIP creation.<\/span><\/p>\n UPI was ideal for day-to-day investing, but limits on many PSPs (\u20b915K\u20131L per txn) meant that high-value investors (\u20b93\u20135L SIPs) had to switch to netbanking\u2014a flow prone to delays, retries, and user fatigue.<\/span><\/p>\n Razorpay helped MIRA Money streamline each step of the user investment journey\u2014from onboarding and account verification to one-time and recurring payments.<\/span><\/p>\n By adopting <\/span>Razorpay UPI Autopay<\/b>, MIRA cut mandate failure rates dramatically\u2014from ~65% down to <\/span>under 10%<\/b>. The process is now embedded within the app, and users approve mandates via trusted apps like GPay or PhonePe\u2014never leaving the interface.<\/span><\/p>\n Even for high-value SIPs, users now <\/span>split amounts into multiple UPI Autopay mandates<\/b>, avoiding netbanking altogether. This increased both repeat SIPs and user trust.<\/span><\/p>\n MIRA\u2019s one-time investment flow defaults to UPI\u2014used by <\/span>80\u201385% of daily users<\/b>. Netbanking remains the fallback for tickets >\u20b91L. With Razorpay\u2019s stable PG infrastructure and deep bank integrations, both flows deliver minimal failures and fast authorisation.<\/span><\/p>\n MIRA uses Razorpay\u2019s <\/span>Penny Drop<\/b> to verify investor bank accounts\u2014ensuring that funds are only accepted from linked accounts, a SEBI mandate. This also prevents mix-ups in family accounts, reducing operational escalations.<\/span><\/p>\n As MIRA Money expands its user base and product offerings, Razorpay will continue to power the backend rails of their growth. From improving SIP automation and payment flows to reducing reliance on legacy netbanking infrastructure, the focus is on making wealth creation more accessible, repeatable, and trustworthy for India\u2019s emerging investors. With a fast-evolving regulatory landscape and user preferences shifting toward autonomy and mobile-first UX, MIRA Money sees Razorpay as a long-term ally in delivering financial confidence at scale.<\/span><\/p>\n Interested in Razorpay\u2019s offerings? Chat with a product expert now.\u00a0<\/b><\/p>\nThe Push-Product Drop-Off Dilemma<\/b><\/h3>\n
SIP Mandates Were Failing at Scale<\/b><\/h3>\n
Netbanking Friction for Large Transactions<\/b><\/h3>\n
The Solution: UPI-First Investing and Seamless Mandate Creation<\/b><\/h2>\n
Frictionless SIP Setup with UPI Autopay<\/b><\/h3>\n
Daily Transactions Simplified with UPI & Netbanking<\/b><\/h3>\n
Account-Level Trust with Penny Drop<\/b><\/h3>\n
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<\/p>\nWhat\u2019s Next: Expanding Flows, Reducing Friction<\/b><\/h2>\n