With ambitions to go beyond e-commerce into broader lifestyle experiences, POP is building a sticky, full-stack ecosystem tailored for today\u2019s experience-hungry, digital-savvy consumer. Razorpay is a core part of this journey.<\/span><\/p>\n As POP scaled its lifestyle-commerce flywheel, it encountered two core payments challenges:<\/span><\/p>\n To streamline its end-to-end payments experience and increase conversion efficiency, POP doubled down on its Razorpay partnership. The solution spanned multiple touchpoints:<\/span><\/p>\n POP<\/b> uses Razorpay\u2019s <\/span>Payment Gateway<\/b> for all non-POP UPI prepaid orders\u2014including UPI, cards. This powers <\/span>20,000\u201330,000 monthly orders<\/b>, contributing to nearly 3<\/span>0\u201340% of prepaid volumes<\/b>. Razorpay\u2019s saved payment capabilities and seamless address recall reduced friction across purchases\u2014particularly important during shopping rush , where reliability and speed are critical.<\/span><\/p>\n POP<\/b> leverages <\/span>RazorpayX<\/b> and PG dashboards for <\/span>day-to-day visibility into stuck payments, refunds, and success rates<\/b>. This has significantly improved refund turnaround and reduced dependency on support teams for RCA. With deep linking and real-time tracking, POP significantly improved refund query resolution\u2014often faster than internal data teams could manage.<\/span><\/p>\n By tightening UPI integrations and moving away from manual orchestration via VPAs, POP improved payment success rates across UPI flows. Razorpay\u2019s platform-level data accuracy also enabled better analytics and proactive fraud management, with Saurav noting it was \u201cmore accurate than internal data in some cases,\u201d especially for tracking reconciliation issues post-RTO or return signals.<\/span><\/p>\n \u201cFrom day-to-day operations to refunds to high-scale events\u2014Razorpay has consistently delivered. Even when our volumes were modest, the responsiveness and platform stability never wavered.\u201d<\/span><\/p>\n As POP doubles down on UPI and e-commerce and sets the stage for a new wave of fintech and lifestyle experiences, it is deepening its integration with Razorpay to fuel the next phase of growth. Upcoming initiatives include:<\/span><\/p>\n POP<\/b> will soon leverage <\/span>Magic Checkout<\/b> to mitigate RTOs by <\/span>pre-assessing risky users and dynamically disabling COD<\/b>. With plans to decouple payments from backend services, a full Razorpay integration will enable faster, scalable rollout of new product verticals without compromising reliability or speed <\/span>Integrated Loyalty at Checkout\u00a0<\/b><\/p>\n POP<\/b> is building toward POPcoins<\/span> visibility and redemption within Razorpay checkouts<\/b>, giving users the ability to <\/span>earn and burn<\/b> rewards natively across both POP and Razorpay\u2019s merchant ecosystem. This will enhance both prepaid adoption and AOV, while boosting ecosystem retention.<\/span><\/p>\n Interested in Razorpay\u2019s offerings? Chat with a product expert now.\u00a0<\/b><\/p>\n![\"\"](\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/06\/img2-2.png\")
![\"\"](\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/06\/img3-3.png\")
<\/p>\nThe Challenge: Building Checkout Flows That Convert and Retain<\/b><\/h2>\n
\n
\n<\/b> A mix of native flows and third-party integrations created inconsistencies, with no central payment orchestration or single nodal visibility.<\/span><\/li>\n
\n<\/b> As a growing e-commerce player, POP needed a checkout system that could intelligently manage risk, enable saved payments, and boost conversions.<\/span><\/li>\n<\/ul>\nThe Solution: Deepening Checkout and Loyalty Integration with Razorpay<\/b><\/h2>\n
One-Time Payments (D2C Commerce)<\/b><\/h3>\n
Operational Visibility and Refund Management (RazorpayX)<\/b><\/h3>\n
Conversion Optimisation with UPI and Data Accuracy<\/b><\/h3>\n
What\u2019s Next: Scaling With Loyalty and Intelligent Flows<\/b><\/h2>\n
Exploring Smarter, Risk-Aware Checkouts<\/b><\/h3>\n