{"id":23189,"date":"2025-06-25T10:51:02","date_gmt":"2025-06-25T05:21:02","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=23189"},"modified":"2025-06-25T12:47:55","modified_gmt":"2025-06-25T07:17:55","slug":"how-razorpay-helped-healofy-double-prepaid-orders-and-improve-checkout-conversions-by-10","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/how-razorpay-helped-healofy-double-prepaid-orders-and-improve-checkout-conversions-by-10\/","title":{"rendered":"How Razorpay Helped Healofy Double Prepaid Orders and Improve Checkout Conversions by 10%"},"content":{"rendered":"<h3><b>About Healofy: Empowering Mothers at Every Step<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Healofy is India\u2019s leading full-stack maternity platform, designed to support women from the moment they begin trying to conceive, right through to their child\u2019s second birthday. Rooted in a content and community-led commerce model, Healofy offers personalized, expert-led content and communities tailored by geography, language, and life stage.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23191\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/06\/img2-1.png\" alt=\"\" width=\"2160\" height=\"1086\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/img2-1.png 2160w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/img2-1-300x151.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/img2-1-1024x515.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/img2-1-768x386.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/img2-1-1536x772.png 1536w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/img2-1-2048x1030.png 2048w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">W<\/span><span style=\"font-weight: 400;\">ith over <\/span><b>22 million pregnancy journeys supported across India<\/b><span style=\"font-weight: 400;\">, Healofy has emerged as a trusted partner for mothers navigating the physical, emotional, and mental changes of maternity. Their app-first approach ensures daily engagement through curated content, peer communities, and highly specialized digital and physical products.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23192\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/06\/img3-2.png\" alt=\"\" width=\"2160\" height=\"1256\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/img3-2.png 2160w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/img3-2-300x174.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/img3-2-1024x595.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/img3-2-768x447.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/img3-2-1536x893.png 1536w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/img3-2-2048x1191.png 2048w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\" \/><\/p>\n<h3><b>The Challenge: Converting Trust Into Transactions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">After four years of building a deeply engaged user base through content and community, Healofy took a bold step\u2014monetization. But transitioning to commerce brought a fresh set of challenges:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reliability of Payments:<\/b><span style=\"font-weight: 400;\"> With 85% of orders initially being Cash on Delivery (COD), operational inefficiencies and return-to-origin (RTO) costs were high.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Subscription Complexities:<\/b><span style=\"font-weight: 400;\"> Digital programs like personalized nutrition, yoga, and mental well-being support required seamless, recurring payments\u2014something native app subscriptions (via Play Store or App Store) didn\u2019t adequately enable.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Checkout Drop-offs:<\/b><span style=\"font-weight: 400;\"> Healofy needed high-conversion payment experiences. Every dropped checkout translated into a loss of user trust and hard-earned engagement.<\/span><\/li>\n<\/ul>\n<p><b>The Solution: A Full-Stack Razorpay Integration Across Use Cases<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To power its digital commerce engine, Healofy turned to Razorpay. What began as a need for a robust payment gateway quickly evolved into a multi-product adoption journey.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>One-Time Payments (D2C Commerce)<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Razorpay\u2019s <\/span><b>Payment Gateway<\/b><span style=\"font-weight: 400;\"> powers all prepaid orders on Healofy\u2019s app and website, resulting in a steady rise in prepaid share from <\/span><b>15% to over 40%<\/b><span style=\"font-weight: 400;\">, dramatically reducing COD-related leakage.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Recurring Subscriptions (Digital Services)<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Healofy leveraged <\/span><b>Razorpay\u2019s Autopay (UPI Autopay and cards)<\/b><span style=\"font-weight: 400;\"> to enable seamless monthly subscriptions for premium digital programs like personalized diet charts, maternity yoga, and postpartum counseling. While recurring <\/span><span style=\"font-weight: 400;\">digital program subscriptions<\/span><span style=\"font-weight: 400;\"> revenue is 15% of topline, it contributes a significant <\/span><b>20\u201322% of bottom line<\/b><span style=\"font-weight: 400;\"> thanks to better user experience.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Boosting Checkout Conversions (UPI Intent)<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To optimize their conversions further, Healofy switched from <\/span><b>UPI Collect, <\/b><span style=\"font-weight: 400;\">an outdated experience that required manual user entries, to <\/span><b>UPI Intent, a seamless redirection to UPI Apps,<\/b><span style=\"font-weight: 400;\"> and saw a <\/span><b>10% lift in checkout conversion rates<\/b><span style=\"font-weight: 400;\">, rising from 35\u201336% to 45\u201346%.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Seamless Digital Journeys (Payment Links &amp; Pages)<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For live services like demo classes, Healofy used <\/span><b>Razorpay Payment Links<\/b><span style=\"font-weight: 400;\"> via WhatsApp automation to nudge users toward conversion. For self-serve digital services, <\/span><b>Razorpay Payment Pages<\/b><span style=\"font-weight: 400;\"> were integrated directly from product CTAs, providing a frictionless, mobile-first checkout experience.<\/span><\/p>\n<h3><b>What\u2019s Next: Scaling the Vision with Razorpay<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As Healofy expands its footprint in <\/span><b>North America<\/b><span style=\"font-weight: 400;\"> and strengthens its presence in <\/span><b>Southeast Asia<\/b><span style=\"font-weight: 400;\">, Razorpay will continue to be a critical partner in enabling seamless, trustworthy digital transactions. The team is also exploring <\/span><b>deeper analytics integrations<\/b><span style=\"font-weight: 400;\"> and <\/span><b>custom checkout flows<\/b><span style=\"font-weight: 400;\"> tailored to new use cases.<\/span><\/p>\n<p><b>Interested in Razorpay\u2019s offerings? Chat with a product expert now.\u00a0<\/b><\/p>\n<div style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #528FF0; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.typeform.com\/to\/m4VrYGTS#source=caselet3\" rel=\"nofollow noopener\" target=\"_blank\">Get in touch with us<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>About Healofy: Empowering Mothers at Every Step Healofy is India\u2019s leading full-stack maternity platform, designed to support women from the moment they begin trying to conceive, right through to their child\u2019s second birthday. Rooted in a content and community-led commerce model, Healofy offers personalized, expert-led content and communities tailored by geography, language, and life stage.<\/p>\n","protected":false},"author":165,"featured_media":23190,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[498],"tags":[1070,674,1078,93],"class_list":{"0":"post-23189","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-upi","8":"tag-healofy","9":"tag-razorpay-upi","10":"tag-services","11":"tag-upi"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/165"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=23189"}],"version-history":[{"count":3,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23189\/revisions"}],"predecessor-version":[{"id":23245,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23189\/revisions\/23245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/23190"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=23189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=23189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=23189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}