{"id":23099,"date":"2025-06-19T10:34:23","date_gmt":"2025-06-19T05:04:23","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=23099"},"modified":"2025-06-19T10:45:14","modified_gmt":"2025-06-19T05:15:14","slug":"login-with-razorpay-guidebook","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/login-with-razorpay-guidebook\/","title":{"rendered":"Login Smarter, Market Better: Your Guide to Tag-Based Campaigns with Login with Razorpay\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Whether you\u2019ve already enabled Login with Razorpay or are exploring how it can benefit your store, this guide is your go-to resource for turning login data into high-converting, automated marketing campaigns.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fdfbcfabb38\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fdfbcfabb38\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/blog\/login-with-razorpay-guidebook\/#What_is_Login_with_Razorpay\" >What is Login with Razorpay?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/blog\/login-with-razorpay-guidebook\/#Understanding_Customer_Tags\" >Understanding Customer Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/blog\/login-with-razorpay-guidebook\/#%F0%9F%9B%A0%EF%B8%8F_Supported_Marketing_Platforms\" >\ud83d\udee0\ufe0f Supported Marketing Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/blog\/login-with-razorpay-guidebook\/#Core_Campaign_Categories\" >Core Campaign Categories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/blog\/login-with-razorpay-guidebook\/#%F0%9F%A7%A0_Advanced_Tag_Combinations\" >\ud83e\udde0 Advanced Tag Combinations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/razorpay.com\/blog\/login-with-razorpay-guidebook\/#%E2%9C%85_Best_Practices\" >\u2705 Best Practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/razorpay.com\/blog\/login-with-razorpay-guidebook\/#%E2%9D%93Frequently_Asked_Questions\" >\u2753Frequently Asked Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/razorpay.com\/blog\/login-with-razorpay-guidebook\/#%F0%9F%93%AC_Lets_Build_What_You_Need_Next\" >\ud83d\udcec Let\u2019s Build What You Need Next<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Login_with_Razorpay\"><\/span><span style=\"font-weight: 400;\">What is Login with Razorpay?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s a one-click login experience that replaces friction-heavy signups with seamless customer recognition and automatically adds real-time customer tags to your Shopify store. These tags act as behavioral signals that unlock smarter segmentation, targeting, and marketing automation, all without needing additional tech work.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\ud83d\udca1 Why This Guide Matters<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Learn how to use customer login tags to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recover abandoned carts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re-engage dormant users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reward repeat customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build high-intent marketing segments in Shopify, Klaviyo, and more<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Here\u2019s what\u2019s inside:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How customer tags work<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Core campaign categories + real automation ideas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ready-to-use copy for email &amp; SMS campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced tag strategies for high-performing segments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Answers to your most common questions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1Haven\u2019t enabled Login with Razorpay yet? No problem. As soon as you do, these tags will begin working automatically. No manual setup or configuration needed. \ud83d\udc49 Click <\/span><a href=\"https:\/\/dashboard.razorpay.com\/app\/magic\/settings\/sso\" target=\"_blank\" rel=\"noopener\"><b>here<\/b><\/a><span style=\"font-weight: 400;\"> to enable Login with Razorpay if you haven\u2019t already.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\ud83d\udc49 Not yet using Magic Checkout? Register <\/span><a href=\"https:\/\/razorpay.typeform.com\/to\/Zuozx1fN?utm_source=Direct+&amp;utm_medium=Blog&amp;utm_campaign=LWR+Guidebook\" target=\"_blank\" rel=\"noopener nofollow\"><b>here<\/b><\/a><span style=\"font-weight: 400;\"> to get started.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_Customer_Tags\"><\/span><span style=\"font-weight: 400;\">Understanding Customer Tags<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">\ud83d\udd16 What Are Customer Tags?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When someone logs into your store using Login with Razorpay, tags are automatically added to their Shopify customer profile. These tags tell you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How they logged in (automatically or via OTP)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When they logged in (timestamp to the second)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether they\u2019re a new customer account created via Razorpay login<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These tags are added in real-time, with zero development effort required on your side.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\ud83e\udde0 Why Tags Matter<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Each tag is like a behavioral signal that can power:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Smarter segmentation (new users, returning customers, high-intent shoppers)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Targeted automated flows (like cart recovery, win-back, and loyalty nudges)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalized campaign copy based on how a user logged in<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And since these tags live inside Shopify\u2019s native customer tagging system, they work seamlessly with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopify Segments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopify Flow (for Plus merchants)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Klaviyo, SMSBump, Omnisend, and other marketing tools<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83c\udfa5 <\/span><b>Watch: How Razorpay Customer Tags Work<\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"Customer Journey with Automation Tags | Login with Razorpay (SSO)\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/hrXRNUWjIyU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><span style=\"font-weight: 400;\">\ud83e\uddfe Tag Glossary<\/span><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Tag<\/b><\/td>\n<td><b>What It Means<\/b><\/td>\n<td><b>When It&#8217;s Applied<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">MAGIC_LOGIN_AUTO<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Returning customer logged in automatically<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Applied when a known user is recognized and logged in without OTP<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">MAGIC_LOGIN_MANUAL<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Customer logged in manually with OTP<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Applied when a customer enters their phone number and completes OTP verification<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">LAST_LOGIN_YYYYMMDDHHMMSS<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Precise login timestamp<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Applied at every login (manual or auto) with the format <\/span><span style=\"font-weight: 400;\">YYYYMMDDHHMMSS<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">MAGIC_CUSTOMER<\/span><\/td>\n<td><span style=\"font-weight: 400;\">New customer created via Login with Razorpay<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Applied when a customer account is created through the Razorpay login experience<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">\u2699\ufe0f Where to See These Tags<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once enabled, you can view and use these tags directly in your Shopify admin:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to <\/span><b>Customers<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click <\/span><b>Create Segment<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a filter for <\/span><b>Tagged with<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose any of the Razorpay tags above<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You can also combine these tags with other filters, such as order count, location, or cart behavior, for precise targeting.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%F0%9F%9B%A0%EF%B8%8F_Supported_Marketing_Platforms\"><\/span><span style=\"font-weight: 400;\">\ud83d\udee0\ufe0f Supported Marketing Platforms<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Klaviyo<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Create dynamic segments using tags like <\/span><span style=\"font-weight: 400;\">MAGIC_CUSTOMER<\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"font-weight: 400;\">MAGIC_LOGIN_AUTO<\/span><span style=\"font-weight: 400;\"> and send email\/SMS flows based on real-time login behavior.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SMSBump<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Build targeted SMS automations for login-based segments, such as abandoned cart reminders or win-back offers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Omnisend<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Trigger automated campaigns using tag application events (e.g., when a customer is tagged as <\/span><span style=\"font-weight: 400;\">MAGIC_LOGIN_MANUAL<\/span><span style=\"font-weight: 400;\">, launch a welcome sequence).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retention<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Personalize loyalty program rules, points, and perks using customer tags to reward returning users, identify first-time buyers, and trigger loyalty upgrades.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Core_Campaign_Categories\"><\/span><span style=\"font-weight: 400;\">Core Campaign Categories<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">\ud83d\uded2 Cart Recovery Campaigns<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most abandoned cart tools only trigger when the customer is logged in or has opted in to marketing. With <\/span><b>Login with Razorpay<\/b><span style=\"font-weight: 400;\">, you&#8217;re one step ahead. You know <\/span><i><span style=\"font-weight: 400;\">who<\/span><\/i><span style=\"font-weight: 400;\"> they are, even if they haven\u2019t entered their email or placed an order yet.<\/span><\/p>\n<p><b>\ud83c\udfaf Target Audience<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have a cart with items<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Logged in recently via Login with Razorpay<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Haven\u2019t completed the purchase<\/span><\/li>\n<\/ul>\n<p><b>\u2699\ufe0f Automation Flow (Example)<\/b><\/p>\n<p><b>Tool:<\/b><span style=\"font-weight: 400;\"> Mailchimp \/ Klaviyo \/ SMSBump<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Trigger:<\/b><span style=\"font-weight: 400;\"> Cart abandoned<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Condition:<\/b><span style=\"font-weight: 400;\"> Customer tagged with <\/span><span style=\"font-weight: 400;\">MAGIC_LOGIN_AUTO<\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"font-weight: 400;\">MAGIC_LOGIN_MANUAL<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Action:<\/b><span style=\"font-weight: 400;\"> Send email\/SMS reminder with personalized message<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Campaign Copy Variants (Email, SMS, &amp; WhatsApp)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\ud83d\udcdd Feel free to copy these templates as-is or tweak them to suit your tone and audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These examples are written to be flexible. Just plug in your links, brand name, or promo codes, and you&#8217;re good to go.<\/span><\/p>\n<p><b>\ud83d\udce9 Email Copy Variant 1 \u2013 Friendly + Urgent\u00a0<\/b><\/p>\n<p><b>Subject:<\/b><span style=\"font-weight: 400;\"> Forgot something? \ud83d\udc40<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Body:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Hi [First Name],<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Looks like you left something behind! Good news! Your cart is still safe.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Come back and complete your order now before your favorites go out of stock.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \ud83d\udc49 [Return to Cart]<\/span><\/p>\n<p><b>\ud83d\udce9 Email Copy Variant 2 \u2013 Exclusive Discount Nudge\u00a0<\/b><\/p>\n<p><b>Subject:<\/b><span style=\"font-weight: 400;\"> Your cart\u2019s still here, and so is 10% off<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Body:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Hey [First Name],<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">We noticed you logged in recently and picked out a few things.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">To sweeten the deal, here\u2019s 10% off, just for you. Use code <\/span><b>LOG10<\/b><span style=\"font-weight: 400;\"> at checkout.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">But hurry, it expires in 24 hours!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">[Complete My Order]<\/span><\/p>\n<p><b>\ud83d\udce9 Email Copy Variant 3 \u2013 Personal Tone + FOMO<\/b><\/p>\n<p><b>Subject:<\/b><span style=\"font-weight: 400;\"> You\u2019re just one click away\u2026<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Body:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Hey [First Name],<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">You found something great, don\u2019t let it slip away.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Your cart is waiting, and we\u2019ve saved it just for you.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">One click and it\u2019s all yours:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">[Return to Cart]<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">P.S. Inventory moves fast!<\/span><\/p>\n<p><b>\ud83d\udcf1 SMS Variant 1 \u2013 Minimal + Direct<\/b><\/p>\n<p><b>Text:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Hi [First Name], we saved your cart! Complete your purchase now before it runs out \ud83d\udc49 [Cart Link]<\/span><\/p>\n<p><b>\ud83d\udcf1 SMS Variant 2 \u2013 Incentive-Based<\/b><\/p>\n<p><b>Text:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">You\u2019ve got great taste \ud83d\ude0e Get 10% off your cart if you check out in the next 2 hours! Use code LOG10 \ud83d\udc49 [Cart Link]<\/span><\/p>\n<p><b>\ud83d\udcf1 SMS Variant 3 \u2013 Friendly Reminder<\/b><\/p>\n<p><b>Text:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Still thinking it over? Your items are still in your cart, grab them before they\u2019re gone \ud83d\udc49 [Cart Link]<\/span><\/p>\n<p><b>\ud83d\udfe2 WhatsApp Variant 1 \u2013 Visual Nudge + Pre-filled Cart<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc4b Hey [First Name], you left something behind!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve kept your cart just the way you left it. Would you like us to help you finish checkout in one tap?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udecd\ufe0f [Resume Cart with Items Preloaded]<\/span><\/p>\n<p><b>\ud83d\udfe2 WhatsApp Variant 2 \u2013 Interactive Support CTA<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hi [First Name], saw you checking out some products.\ud83d\udc40<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Need help choosing? Tap below and chat with our team instantly. We\u2019ll help you decide fast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udcac [Chat with Us] or \ud83d\udc49 [Checkout Now]<\/span><\/p>\n<p><b>\ud83d\udfe2 WhatsApp Variant 3 \u2013 Interactive Support CTA<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd14 [Product Name] is selling fast! Just a few pieces left in your size.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Complete your order before it runs out:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\uded2 [Quick Checkout Link]<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\ud83d\udca1 Pro Tips<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the <\/span><b>timestamp tag<\/b><span style=\"font-weight: 400;\"> to segment by login recency (e.g., \u201cabandoned cart within the last 24 hours\u201d)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test subject lines based on login method (e.g., \u201cWe remembered you, [First Name]\u201d for <\/span><span style=\"font-weight: 400;\">MAGIC_LOGIN_AUTO<\/span><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trigger reminders dynamically based on cart size or product type<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\ud83d\udca4 Dormant User Win-Back Campaigns<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Not every visitor buys right away. With Login with Razorpay, you can identify logged-in users who haven\u2019t purchased recently and bring them back with timely nudges even if they didn\u2019t leave their email.<\/span><\/p>\n<p><b>\ud83c\udfaf Target Audience<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tagged with <\/span><span style=\"font-weight: 400;\">MAGIC_LOGIN_AUTO<\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"font-weight: 400;\">MAGIC_LOGIN_MANUAL<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No orders in the last 30+ days<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have a <\/span><span style=\"font-weight: 400;\">LAST_LOGIN_YYYYMMDDHHMMSS<\/span><span style=\"font-weight: 400;\"> tag (to filter by recency)<\/span><\/li>\n<\/ul>\n<p><b>\u2699\ufe0f Automation Setup<\/b><\/p>\n<p><b>Tools:<\/b><span style=\"font-weight: 400;\"> Klaviyo, Omnisend, Shopify Flow<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Trigger:<\/b><span style=\"font-weight: 400;\"> Customer tagged<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Condition:<\/b><span style=\"font-weight: 400;\"> No recent orders + no order placed in the last 30 days<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Action:<\/b><span style=\"font-weight: 400;\"> Send a win-back message (email\/SMS)<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=hrXRNUWjIyU\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Click here to watch the explainer video<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">\u2709\ufe0f Campaign Copy Variants (Email, SMS &amp; WhatsApp)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Feel free to copy these templates as-is, or tweak them to suit your tone and audience.<\/span><\/p>\n<p><b>\ud83d\udce9 Email Copy Variant 1 \u2013 \u201cWe Miss You\u201d Soft Nudge<\/b><\/p>\n<p><b>Subject:<\/b><span style=\"font-weight: 400;\"> It\u2019s been a while, [First Name] \ud83d\udc4b<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Body:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">We noticed you stopped by but haven\u2019t shopped in a while.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Here\u2019s 10% off to welcome you back, just use code Hey10 at checkout.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">We\u2019ve missed you!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">[Return to Store]<\/span><\/p>\n<p><b>\ud83d\udce9 Email Copy Variant 2 \u2013 \u201cNew In Store\u201d Teaser<\/b><\/p>\n<p><b>Subject:<\/b><span style=\"font-weight: 400;\"> You\u2019ve got good taste. Here\u2019s what\u2019s new.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Body:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Hi [First Name],<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">We\u2019ve added fresh styles and customer favorites, and you\u2019re the first to know.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Come explore what&#8217;s new and enjoy 10% off with LOOK10.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">[Shop Now]<\/span><\/p>\n<p><b>\ud83d\udce9 Email Copy Variant 3 \u2013 Loyalty Angle<\/b><\/p>\n<p><b>Subject:<\/b><span style=\"font-weight: 400;\"> Come back and earn rewards \ud83c\udf1f<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Body:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Hey [First Name],<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Your login tells us you love the brand.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">We think it&#8217;s time you were rewarded for your efforts. Earn loyalty points with your next order and enjoy a 15% welcome-back bonus.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">[Shop &amp; Earn]<\/span><\/p>\n<p><b>\ud83d\udcf1 SMS Variant 1 \u2013 Discount-Based<\/b><\/p>\n<p><b>Text:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Hey [First Name], miss us? Come back and save 10% on your next order. Use code COME10 \ud83d\udc49 [Shop Now]<\/span><\/p>\n<p><b>\ud83d\udcf1 SMS Variant 2 \u2013 Low-Commitment Reminder<\/b><\/p>\n<p><b>Text:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">You recently visited us but haven\u2019t shopped in a while. Something new might catch your eye \ud83d\udc49 [Store Link]<\/span><\/p>\n<p><b>\ud83d\udcf1 SMS Variant 3 \u2013 With Scarcity<\/b><\/p>\n<p><b>Text:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">[First Name], new arrivals are going fast. Use code QUICK10 and grab your picks before they\u2019re gone \ud83d\udc49 [Shop Now]<\/span><\/p>\n<p><b>\ud83d\udfe2 WhatsApp Variant 1 \u2013 Personalized Look-Back\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hi [First Name], remember this? \ud83d\udc47<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You last visited us [X days\/weeks] ago. We restocked and added new drops we think you\u2019ll \u2764\ufe0f.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd04 [See What\u2019s New]<\/span><\/p>\n<p><b>\ud83d\udfe2 WhatsApp Variant 2 \u2013 Time Sensitive Comeback Offer\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udf81 Welcome back gift just for you: [X%] off if you shop within the next 24 hours. Use code: WBACK15<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u23f0 Redeem Now: [Store Link]<\/span><\/p>\n<p><b>\ud83d\udfe2 WhatsApp Variant 3 \u2013 Product-Interest Based Trigger\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We noticed you explored [Category\/Product Type] recently.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just in: fresh stock + special bundles on the same collection.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 Tap to explore: [Curated Collection Link]<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\ud83d\udca1 Pro Tips<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use <\/span><b>LAST_LOGIN_<\/b><span style=\"font-weight: 400;\"> timestamps to target users who logged in 2\u20134 weeks ago (neither too cold nor too recent). <\/span><i><span style=\"font-weight: 400;\">Please note-<\/span><\/i><span style=\"font-weight: 400;\"> some tools might not have a timestamp converter available. You might have to use tools to first convert these timestamps.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Split your messaging by login method:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">MAGIC_LOGIN_AUTO<\/span><span style=\"font-weight: 400;\">: They were remembered to emphasize convenience.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">MAGIC_LOGIN_MANUAL<\/span><span style=\"font-weight: 400;\">: They made an effort to reward it.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\ud83d\udc8e Loyalty &amp; Repeat Purchase Campaigns<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Converting first-time buyers into repeat customers is where real growth happens. With customer tags, you can identify users who created an account through Razorpay (<\/span><span style=\"font-weight: 400;\">MAGIC_CUSTOMER<\/span><span style=\"font-weight: 400;\">) and returning users who log in automatically (<\/span><span style=\"font-weight: 400;\">MAGIC_LOGIN_AUTO<\/span><span style=\"font-weight: 400;\">), then nudge them toward repeat purchases, loyalty signups, or referrals.\u00a0<\/span><\/p>\n<p><b>\ud83c\udfaf Target Audience<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tagged with <\/span><span style=\"font-weight: 400;\">MAGIC_CUSTOMER<\/span><span style=\"font-weight: 400;\"> (new customers)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tagged with <\/span><span style=\"font-weight: 400;\">MAGIC_LOGIN_AUTO<\/span><span style=\"font-weight: 400;\"> (returning logins)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have placed 1+ orders, or recently visited again<\/span><\/li>\n<\/ul>\n<p><b>\u2699\ufe0f Automation Setup<\/b><\/p>\n<p><b>Tools:<\/b><span style=\"font-weight: 400;\"> Shopify Flow, Klaviyo, Retention, Omnisend<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Trigger:<\/b><span style=\"font-weight: 400;\"> Customer tagged with <\/span><span style=\"font-weight: 400;\">MAGIC_CUSTOMER<\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"font-weight: 400;\">MAGIC_LOGIN_AUTO<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Condition:<\/b><span style=\"font-weight: 400;\"> Has 1 order, or last login within 14 days<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Action:<\/b><span style=\"font-weight: 400;\"> Send loyalty\/repeat incentive message<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2709\ufe0f Campaign Copy Variants (Email &amp; SMS)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Copy these messages or tailor them to match your tone.<\/span><\/p>\n<p><b>\ud83d\udce9 Email Variant 1 \u2013 New Customer Thank You + Second Purchase Offer<\/b><\/p>\n<p><b>Subject:<\/b><span style=\"font-weight: 400;\"> You\u2019re in! Here\u2019s 10% off your next order \ud83c\udf89<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Thanks for shopping with us, [First Name]!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">We\u2019d love to see you again. Here\u2019s a 10% discount just for your second order.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Use code THANKYOU10 \u2192 [Shop Again]<\/span><\/p>\n<p><b>\ud83d\udce9 Email Variant 2 \u2013 Loyalty Club Invite<\/b><\/p>\n<p><b>Subject:<\/b><span style=\"font-weight: 400;\"> [First Name], your next order could earn you rewards<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Join our Loyalty Club and start earning points with every order.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">You\u2019re already on the list! Just log in and shop to activate.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">[Join Now]<\/span><\/p>\n<p><b>\ud83d\udce9 Email Variant 3 \u2013 Returning Customer Appreciation<\/b><\/p>\n<p><b>Subject:<\/b><span style=\"font-weight: 400;\"> We noticed you\u2019re back and we appreciate it \u2764\ufe0f<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Hey [First Name],<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">You\u2019ve been shopping with us more than once, and we think that deserves a thank you.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Enjoy a loyalty bonus on your next order with code LOYAL15.<\/span><b><br \/>\n<\/b><span style=\"font-weight: 400;\">[Shop &amp; Save]<\/span><\/p>\n<p><b>\ud83d\udcf1 SMS Variant 1 \u2013 Second Order Push<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hey [First Name], thanks for your first order! Here\u2019s 10% off your next: THANKYOU10 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\ud83d\udc49 [Link]<\/span><\/p>\n<p><b>\ud83d\udcf1 SMS Variant 2 \u2013 Loyalty Reminder<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Earn rewards on your next order. Just log in &amp; shop \ud83d\udc49 [Link]<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">You\u2019re already eligible!<\/span><\/p>\n<p><b>\ud83d\udcf1 SMS Variant 3 \u2013 Referral + Loyalty Combo<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Share the love! Refer a friend, and both of you get Rs.100 off. Tap to invite \ud83d\udc49 [Link]<\/span><\/p>\n<p><b>\ud83d\udfe2 WhatsApp Variant 1 \u2013 Post-Purchase Loyalty Hook\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Thanks for your recent order, [First Name]! \ud83d\udecd\ufe0f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re now eligible for our Loyalty Rewards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udf81 Next order = exclusive perks. Tap to unlock: [Loyalty Dashboard Link]<\/span><\/p>\n<p><b>\ud83d\udfe2 WhatsApp Variant 2 \u2013 Return Visit Bonus<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Welcome back! \ud83e\udd73 You\u2019ve shopped with us more than once, and we noticed \ud83d\ude0d. Here\u2019s 100 bonus points waiting for you. No strings attached\ud83e\udd1e.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd12 Claim Now \u2192 [Claim Bonus]<\/span><\/p>\n<p><b>\ud83d\udfe2 WhatsApp Variant 3 \u2013 Referral Boost with Personal Touch\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hey [First Name], want Rs.100 + give your friends Rs.100 too? \ud83e\udd2f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your unique referral link is ready. Invite 3 friends and get Rs.300 shopping credit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd17 [Share Referral Link]<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\ud83d\udca1 Pro Tips<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target users who placed their <\/span><b>first order within the last 7 days<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use <\/span><span style=\"font-weight: 400;\">MAGIC_LOGIN_AUTO<\/span><span style=\"font-weight: 400;\"> to surprise-and-delight loyal visitors who return often<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mention the loyalty offer on post-purchase pages or emails, too<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%F0%9F%A7%A0_Advanced_Tag_Combinations\"><\/span><span style=\"font-weight: 400;\">\ud83e\udde0 Advanced Tag Combinations<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tags don\u2019t need to work in isolation. By combining tags, you can create high-intent segments and more precise automations, all from data you\u2019re already collecting automatically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few smart combinations to try:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\ud83c\udfaf 1. Target Manual Login Users with High Effort<\/span><\/h3>\n<p><b>Tags:<\/b> <span style=\"font-weight: 400;\">MAGIC_LOGIN_MANUAL<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Why:<\/b><span style=\"font-weight: 400;\"> These users completed OTP, and they invested effort.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>What to Do:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simplify future logins for them<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send &#8220;Thanks for signing in&#8221; or loyalty-building nudges<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\ud83c\udfaf 2. Offer Second-Visit Discounts to New Users<\/span><\/h3>\n<p><b>Tags:<\/b> <span style=\"font-weight: 400;\">MAGIC_CUSTOMER<\/span><span style=\"font-weight: 400;\"> + <\/span><span style=\"font-weight: 400;\">LAST_LOGIN_XXXXXXXXXX<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Why:<\/b><span style=\"font-weight: 400;\"> Identify new customers who came back within 7 days<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>What to Do:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incentivize the first purchase<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send time-limited offers or product recommendations<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\ud83c\udfaf 3. Detect High-Intent Shoppers<\/span><\/h3>\n<p><b>Tags:<\/b> <span style=\"font-weight: 400;\">LAST_LOGIN_XXXXXXXXXX<\/span><span style=\"font-weight: 400;\"> (last login timestamp)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Why:<\/b><span style=\"font-weight: 400;\"> Repeat visits in a short span often signal high purchase intent<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>What to Do:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Razorpay dashboard-level login insights to identify customers who log in frequently<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioritize sales follow-up (if using CRM integration)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><b>Heads-up:<\/b><span style=\"font-weight: 400;\"> We\u2019re working on an advanced tag to surface multiple login timestamps directly via tags. This feature is yet to be shipped but will enable more precise automation when live.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\ud83c\udfaf 4. Spot Loyal Returners<\/span><\/h3>\n<p><b>Tags:<\/b> <span style=\"font-weight: 400;\">MAGIC_LOGIN_AUTO<\/span><span style=\"font-weight: 400;\"> + Order count &gt; 2<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Why:<\/b><span style=\"font-weight: 400;\"> They return frequently and buy<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>What to Do:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enroll in VIP loyalty flows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer early access or referral incentives<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9C%85_Best_Practices\"><\/span><span style=\"font-weight: 400;\">\u2705 Best Practices<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customer tags are powerful, real-time signals. To get the most out of them, here\u2019s how to use them effectively, from segmentation to measurement.<\/span><\/p>\n<p><b>\ud83e\udde9 Combine Tags for Smarter Targeting<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target <\/span><span style=\"font-weight: 400;\">MAGIC_LOGIN_AUTO<\/span><span style=\"font-weight: 400;\"> users who haven\u2019t purchased in 30+ days<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send second-visit offers to users with both <\/span><span style=\"font-weight: 400;\">MAGIC_CUSTOMER<\/span><span style=\"font-weight: 400;\"> and a recent <\/span><span style=\"font-weight: 400;\">LAST_LOGIN_<\/span><span style=\"font-weight: 400;\"> tag<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create different messaging for <\/span><span style=\"font-weight: 400;\">MAGIC_LOGIN_MANUAL<\/span><span style=\"font-weight: 400;\"> vs <\/span><span style=\"font-weight: 400;\">MAGIC_LOGIN_AUTO<\/span><span style=\"font-weight: 400;\"> customers<\/span><\/li>\n<\/ul>\n<p><b>\u23f1\ufe0f Use Timestamp Tags Effectively<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segment users who logged in within the last 24 hours<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target by time of day (e.g., morning vs. evening shoppers)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify customers with multiple recent logins = high intent<\/span><\/li>\n<\/ul>\n<p><b>\ud83e\udde0 Tailor Messaging Based on Login Behavior<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">MAGIC_LOGIN_AUTO<\/span><span style=\"font-weight: 400;\">: Emphasize ease and convenience (&#8220;We remembered you!&#8221;)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">MAGIC_LOGIN_MANUAL<\/span><span style=\"font-weight: 400;\">: Recognize their effort (&#8220;Thanks for logging in! We appreciate it!&#8221;)<\/span><\/li>\n<\/ul>\n<p><b>\ud83d\ude80 Act Fast. Tags Are Real-Time<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trigger cart recovery, win-back, or offer messages soon after login to maximize intent<\/span><\/li>\n<\/ul>\n<p><b>\ud83d\udd0d Measure Tag Effectiveness<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build segments by tag and monitor campaign performance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track opens, clicks, and conversions by tag-based groups<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B test different messaging for the same tag<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Watch for changes in repeat visits or purchase frequency<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u26a0\ufe0f Don\u2019t Remove Razorpay Tags<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">System-generated tags like <\/span><span style=\"font-weight: 400;\">MAGIC_LOGIN_AUTO<\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"font-weight: 400;\">MAGIC_CUSTOMER<\/span><span style=\"font-weight: 400;\"> help drive automations. Removing them can break flows or prevent future segmentation.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9D%93Frequently_Asked_Questions\"><\/span><span style=\"font-weight: 400;\">\u2753Frequently Asked Questions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Do you have questions about how Razorpay login tags work? Here are the most common ones, answered simply and clearly.<\/span><\/p>\n<p><b>Q: <\/b><span style=\"font-weight: 400;\">How quickly are tags applied after a customer logs in?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>A:<\/b><span style=\"font-weight: 400;\"> Tags are applied in real time as soon as the login event occurs.<\/span><\/p>\n<p><b>Q: <\/b><span style=\"font-weight: 400;\">Will existing customers get tagged too?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>A:<\/b><span style=\"font-weight: 400;\"> Yes. Any customer who logs in through Login with Razorpay will automatically receive the appropriate tags, even if their account already exists.<\/span><\/p>\n<p><b>Q: <\/b><span style=\"font-weight: 400;\">Can I manually edit or remove these tags?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>A:<\/b><span style=\"font-weight: 400;\"> Yes. These tags behave like any other Shopify customer tags. You can edit or remove them, although we recommend keeping them to avoid breaking automations or segments.<\/span><\/p>\n<p><b>Q:<\/b><span style=\"font-weight: 400;\"> Do these tags affect my Shopify plan limits?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>A:<\/b><span style=\"font-weight: 400;\"> No. Customer tags do not count toward your Shopify plan limits or usage quotas.<\/span><\/p>\n<p><b>Q: <\/b><span style=\"font-weight: 400;\">Can I create my own tags in addition to Razorpay&#8217;s?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>A:<\/b><span style=\"font-weight: 400;\"> Absolutely. You can create and use your own custom tags alongside the ones applied by Login with Razorpay. This can help you segment customers even more precisely.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%F0%9F%93%AC_Lets_Build_What_You_Need_Next\"><\/span><span style=\"font-weight: 400;\">\ud83d\udcec Let\u2019s Build What You Need Next<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ve now seen how powerful customer tags can be, from driving conversions to building loyalty, all with zero additional setup.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But every brand is unique, and we know you might have use cases we haven\u2019t covered yet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have a specific request? Submit it <\/span><a href=\"https:\/\/razorpay.typeform.com\/to\/VAa0mmUx?utm_source=xxxxx&amp;utm_medium=xxxxx&amp;utm_campaign=xxxxx#name=xxxxx\" target=\"_blank\" rel=\"noopener nofollow\"><b>here<\/b><\/a><span style=\"font-weight: 400;\">. \ud83d\udc48<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it is retention, upselling, win-backs, or something more specific, we are here to help you get the most out of your login data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not yet using Magic Checkout? Register <\/span><a href=\"https:\/\/razorpay.typeform.com\/to\/Zuozx1fN?utm_source=Direct+&amp;utm_medium=Blog&amp;utm_campaign=LWR+Guidebook\" target=\"_blank\" rel=\"noopener nofollow\"><b>here<\/b><\/a><span style=\"font-weight: 400;\"> to get started. \ud83d\udc48<\/span><\/p>\n<p><b>Thanks for reading. We can\u2019t wait to see what you build.<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Also Read:<\/strong> <\/span><a href=\"https:\/\/razorpay.com\/blog\/introducing-login-with-razorpay\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Introducing Log-in With Razorpay<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to use Login with Razorpay to turn real-time customer tags into high-converting campaigns, smarter segmentation, and automated retention workflows.<\/p>\n","protected":false},"author":87,"featured_media":23111,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[71,284,637],"tags":[34,519,11,1001,638],"class_list":{"0":"post-23099","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"category-ecommerce","9":"category-magic-checkout-product-updates","10":"tag-ecommerce","11":"tag-feature-focus","12":"tag-featured","13":"tag-login-with-razorpay","14":"tag-magic-checkout-product-updates"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=23099"}],"version-history":[{"count":5,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23099\/revisions"}],"predecessor-version":[{"id":23106,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23099\/revisions\/23106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/23111"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=23099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=23099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=23099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}