{"id":22987,"date":"2025-06-02T10:51:22","date_gmt":"2025-06-02T05:21:22","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=22987"},"modified":"2025-06-02T10:51:22","modified_gmt":"2025-06-02T05:21:22","slug":"magic-checkout-case-study-root-deep","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/magic-checkout-case-study-root-deep\/","title":{"rendered":"Magic Checkout Case Study: How Root Deep Achieved a 30% Conversion Boost"},"content":{"rendered":"

Magic Checkout is the checkout of the future.<\/b><\/p><\/blockquote>\n

In today\u2019s fast-paced D2C environment, a smooth and secure checkout experience can make or break the customer journey. This Magic Checkout case study explores how a next-generation checkout solution helped a premium haircare brand streamline its process and boost conversions by building trust and reducing return-to-origin orders.<\/p>\n

That solution? Magic Checkout.<\/p>\n

Get Magic Checkout<\/a><\/span><\/p>\n

Brand Background: From Clinical Innovation to D2C Excellence<\/span><\/h2>\n

Root Deep<\/span><\/a> is a premium haircare brand from Brillare Science Pvt. Ltd., based in Ahmedabad. While Brillare focused on skincare, Root Deep was launched in 2013\u201314 after four years of R&D and over 90 product trials. The result was a patented hair loss treatment, backed by clinical testing on 50 participants. It also proved highly effective against dandruff, setting it apart in the market.<\/span><\/p>\n

Founded by Jigar Patel, Root Deep was initially a salon-exclusive product. During the pandemic, the brand transitioned to D2C to meet rising demand and reduce dependence on in-person services. Their homecare range allowed customers to access professional care at home.<\/span><\/p>\n

Early on, customer acquisition was expensive. With a premium price point, building trust took time. But once customers understood the usage cycle and long-term value, the cost began to make sense, similar to investing in a quality product that lasts months.<\/span><\/p>\n

Root Deep focuses on education and experience. Once customers learn how to use the product, the brand sees strong repeat rates with little need for reminders.<\/span><\/p>\n

Root Deep offers India\u2019s most powerful patented and clinically studied hair loss solution, one that improves lives. It also provides assurance and confidence to those suffering from hair fall by reducing the stress associated with it. – Jigar Patel, Founder of Root Deep.<\/span><\/p><\/blockquote>\n

Turning Checkout into a Trust-Building Moment<\/span><\/h2>\n

What people want most when shopping online is the confidence that the website is trustworthy. As the Root Deep team shared, when someone visits a new brand\u2019s site, it\u2019s easy to spot things that feel off or incomplete. But checkout is one part of the experience that has to feel polished and secure. If a customer doesn\u2019t see a reliable payment partner or is taken through multiple redirects, it quickly creates doubt. In those moments, customers are far more likely to opt for Cash on Delivery instead of placing a prepaid order, especially for high-value purchases.<\/span><\/p>\n

How Magic Checkout Helped<\/span><\/h3>\n