{"id":22770,"date":"2025-05-22T14:41:06","date_gmt":"2025-05-22T09:11:06","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=22770"},"modified":"2025-06-03T12:57:15","modified_gmt":"2025-06-03T07:27:15","slug":"wakefit-and-razorpay","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/wakefit-and-razorpay\/","title":{"rendered":"Wakefit&#8217;s Journey with Razorpay: Revolutionizing Sleep in India"},"content":{"rendered":"<blockquote><p><span style=\"font-weight: 400;\">\u201cIndians should wake fit and fresh, that&#8217;s my dream\u201d<\/span><\/p><\/blockquote>\n<p><em><b>\u2014 <\/b><strong>Chaitanya Ramalingegowda, Co-Fo<\/strong><b>under, Wakefit<\/b><\/em><\/p>\n<p><span style=\"font-weight: 400;\">This is the mission Wakefit is working towards.\u00a0<\/span><span style=\"font-weight: 400;\">When Ankit Garg spent time helping at his family\u2019s chemical lab, where they validated and certified manufacturers of foam used in mattresses and pillows, he discovered some harsh truths about the industry. Rampant fraud, low-quality materials, and inflated prices were the norm. Foam adulterated with fillers, unnecessary stacking of layers for marketing gimmicks, and unjustifiable price tags &#8211; the industry was long overdue a wake-up call.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2016, Ankit Garg and Chaitanya Ramalingegowda turned that realization into a revolution. Wakefit was born with a bold mission: to democratise sleep in India by offering innovative, high-quality sleep solutions at prices that actually made sense.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Driven by deep customer research &#8211; visiting over 100 homes to understand real sleep needs &#8211; the Wakefit team perfected their products through relentless R&amp;D and in-house manufacturing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The impact? Phenomenal growth. From pioneering mattresses that solved real sleep problems to eventually expanding into home furniture categories like sofas, TV units, and study tables, Wakefit has reimagined comfort and wellness for modern Indian homes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, Wakefit operates over 80 stores across 26 cities, with plans to scale up to 120 stores in the coming months.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Throughout its journey, one thing has remained constant: Wakefit\u2019s uncompromising commitment to quality, innovation, and customer-centricity &#8211; helping India sleep and live better, one home at a time.<\/span><\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/3Pfl-iJyoHw?si=PGYaAn-O4iWjlx43\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2><strong>Powering Wakefit\u2019s Bold Vision for India with Razorpay<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Delivering great sleep starts with delivering great experiences &#8211; right down to the moment of payment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Wakefit, ensuring frictionless, secure checkouts was crucial, especially for higher-value orders. That&#8217;s where Razorpay came in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wakefit utilised Razorpay\u2019s innovative solutions like &#8211;\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TokenHQ securing saved cards for seamless repeat checkouts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Native OTP eliminating redirects for faster, smoother authentication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dynamic Routing automatically optimizing payment paths for higher success<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With the help of Razorpay, Wakefit was able to unlock frictionless, secure transactions at scale, ensuring every checkout matches the quality customers expect.\u00a0<\/span><\/p>\n<h2><strong>The Future of Comfort, Powered by Razorpay<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As Wakefit continues to work towards their mission of democratising sleep and providing comfort to Indian houses at reasonable prices, <a href=\"https:\/\/razorpay.com\/\">Razorpay<\/a> will continue to be a trusted partner in their corner.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With seamless payment solutions, cutting-edge innovations, and a commitment to supporting growth at scale, we\u2019re excited to fuel Wakefit\u2019s journey toward reshaping the way India lives.<\/span><\/p>\n<p><em><strong>Find out how we\u2019re backing India\u2019s boldest disruptors<\/strong><\/em><\/p>\n<p><a href=\"https:\/\/razorpay.com\/m\/bold\/?utm_source=google&amp;utm_medium=blog-CTA&amp;utm_campaign=founder-articles\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22452\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/05\/Blog-banner.png\" alt=\"CTA - Backing India's Boldest\" width=\"860\" height=\"220\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner.png 940w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner-300x77.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner-768x196.png 768w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIndians should wake fit and fresh, that&#8217;s my dream\u201d \u2014 Chaitanya Ramalingegowda, Co-Founder, Wakefit This is the mission Wakefit is working towards.\u00a0When Ankit Garg spent time helping at his family\u2019s chemical lab, where they validated and certified manufacturers of foam used in mattresses and pillows, he discovered some harsh truths about the industry. Rampant fraud,<\/p>\n","protected":false},"author":168,"featured_media":22776,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[715],"tags":[],"class_list":{"0":"post-22770","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=22770"}],"version-history":[{"count":2,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22770\/revisions"}],"predecessor-version":[{"id":23023,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22770\/revisions\/23023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/22776"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=22770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=22770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=22770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}