{"id":22751,"date":"2025-05-22T11:51:04","date_gmt":"2025-05-22T06:21:04","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=22751"},"modified":"2025-06-03T13:18:02","modified_gmt":"2025-06-03T07:48:02","slug":"bluestone-and-razorpay","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/bluestone-and-razorpay\/","title":{"rendered":"Fine Jewellery, Finer Payments: BlueStone\u2019s Razorpay Advantage"},"content":{"rendered":"<blockquote><p><i><span style=\"font-weight: 400;\">I\u2019m crafting jewellery that is meant for you, not your locker.<\/span><\/i><\/p><\/blockquote>\n<p><em><b>\u2014 Gaurav Kushwaha, Founder &amp; CEO, BlueStone<\/b><\/em><\/p>\n<h2><b>Crafted for Life, Not Just Legacy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Jewellery in India has always carried emotion, handed down through generations, locked away for weddings or worn once in a blue moon. But what if it didn\u2019t have to be that way? What if jewellery could be a part of your everyday story, not just your legacy?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the question Gaurav Kushwaha set out to answer when he founded <\/span><b>BlueStone<\/b><span style=\"font-weight: 400;\"> in 2011. Driven by the belief that <\/span><b>jewellery should celebrate life, not just tradition, <\/b><span style=\"font-weight: 400;\">he reimagined the way India shops for it. No more intimidating showrooms. No more saving for special occasions. BlueStone was built for a new generation that values expression over convention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Starting as a digital-first brand, BlueStone brought fine jewellery to fingertips across the country. But it didn\u2019t stop there. Today, with <\/span><b>200+ experiential stores<\/b><span style=\"font-weight: 400;\">, a robust made-to-order model, and a proprietary tech stack powering it all, BlueStone isn\u2019t just a jewellery brand\u2014it\u2019s a movement. A movement that turned a once-static purchase into a dynamic, everyday joy.<\/span><\/p>\n<p style=\"text-align: center;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/dF8WFdqoogc?si=uM-uKrbj6zkJ4KEJ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><b>Where Jewellery Shines and So Does the Checkout, Thanks to Razorpay<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Jewellery is an emotional purchase. And every emotional moment needs a payment experience that doesn\u2019t break the spell.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At BlueStone, the average order value is high, and customers expect nothing short of perfection, not just in the pieces they choose but in how they pay for them. That\u2019s where Razorpay steps in. <\/span><a href=\"https:\/\/razorpay.com\/payment-gateway\/\"><b>Razorpay\u2019s Core PG Stack<\/b><\/a><span style=\"font-weight: 400;\"> with features like<\/span><b> Native OTP<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Token Vault<\/b><span style=\"font-weight: 400;\">\u2014BlueStone ensures every transaction is as polished and secure as its diamonds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s an engagement ring ordered online or a last-minute anniversary gift picked up in-store, Razorpay\u2019s payment stack makes sure every special moment checks out smoothly.<\/span><\/p>\n<h2><b>Powering Precious Moments<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In a world where jewellery is no longer reserved for safes and ceremonies, BlueStone has redefined how India wears\u2014and experiences\u2014fine jewellery. It\u2019s about celebrating everyday love, everyday wins, and everyday you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But reimagining tradition takes more than vision\u2014it takes the right partners. With <a href=\"https:\/\/razorpay.com\/\">Razorpay<\/a>, BlueStone has built a payment experience that matches the elegance and emotion of its jewellery. Hence, when the purchase is this emotional, the checkout experience deserves the same finesse.\u00a0<\/span><\/p>\n<p><em><b>We are backing India&#8217;s boldest brands. Check out how we are doing it with them<\/b><\/em><\/p>\n<p><a href=\"https:\/\/razorpay.com\/m\/bold\/?utm_source=google&amp;utm_medium=blog-CTA&amp;utm_campaign=founder-articles\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22452\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/05\/Blog-banner.png\" alt=\"CTA - Backing India's Boldest\" width=\"860\" height=\"220\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner.png 940w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner-300x77.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner-768x196.png 768w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m crafting jewellery that is meant for you, not your locker. \u2014 Gaurav Kushwaha, Founder &amp; CEO, BlueStone Crafted for Life, Not Just Legacy Jewellery in India has always carried emotion, handed down through generations, locked away for weddings or worn once in a blue moon. But what if it didn\u2019t have to be that<\/p>\n","protected":false},"author":168,"featured_media":22753,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[715],"tags":[],"class_list":{"0":"post-22751","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=22751"}],"version-history":[{"count":2,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22751\/revisions"}],"predecessor-version":[{"id":23033,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22751\/revisions\/23033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/22753"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=22751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=22751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=22751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}