{"id":22747,"date":"2025-05-22T15:49:39","date_gmt":"2025-05-22T10:19:39","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=22747"},"modified":"2025-06-03T13:12:54","modified_gmt":"2025-06-03T07:42:54","slug":"atomberg-and-razorpay","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/atomberg-and-razorpay\/","title":{"rendered":"How Razorpay is Helping Atomberg Revolutionize Everyday Home Appliances"},"content":{"rendered":"<blockquote><p><span style=\"font-weight: 400;\">We are building future ready appliances for a smarter India.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\"><em><strong>\u2014 Manoj Meena, Founder &amp; CEO, Atomberg<\/strong><\/em>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That one line captures the spirit Atomberg was built on. Atomberg began when two IIT-Bombay graduates, Manoj Meena and Sibabrata Das, found themselves asking a simple but powerful question: \u201c<\/span><i><span style=\"font-weight: 400;\">Why were India\u2019s home appliances stuck in the past?\u201d <\/span><\/i><span style=\"font-weight: 400;\">Technology was making strides in every other domain but for some reason, when it came to our appliances we were stuck in the same place for decades.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having spent their early years building high-tech solutions for institutions like Defense Research and Development Organisation and Bhabha Atomic Research Center, they knew what cutting-edge technology could achieve. So they decided to bring that same thinking into Indian homes &#8211; starting with something as everyday as a ceiling fan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atomberg\u2019s fans weren\u2019t just better-looking. They used 65% less power, came with remote controls and smart sensors, and were built with the kind of product obsession that\u2019s rare in the category.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What began as a fan company quickly evolved into a full-stack home appliance brand, expanding into kitchen essentials like mixers and grinders &#8211; always led by a sharp eye for design, energy efficiency, and ease of use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, Atomberg is one of the fastest-growing consumer tech brands in India. But the mission remains the same: reimagine the appliances we take for granted, and make life a little smarter, simpler, and better &#8211; one product at a time.<\/span><\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/0JSNNS6P3eM?si=pyaDu5_iKU0Mdo1Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2><strong>How Razorpay is Helping Atomberg Build Smarter Homes<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">For new-age consumer brands like Atomberg, delivering innovation doesn\u2019t stop at the product &#8211; it extends to every touchpoint, especially checkout. In a space traditionally dominated by legacy players, building trust with customers is crucial. That means offering seamless, secure, and flexible payment options that make it easy for users to complete their purchase with confidence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where <a href=\"https:\/\/razorpay.com\/\">Razorpay<\/a> stepped in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With UPI becoming a key payment mode, Atomberg needed an infrastructure that could handle both scale and complexity. Razorpay\u2019s advanced UPI suite delivered exactly that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Razorpay powers their <a href=\"https:\/\/razorpay.com\/upi\/\">UPI payment<\/a> solutions &#8211; using innovations like Intent on mWeb, QR on Desktop, and Dynamic Routing to enable fast, seamless, and reliable transactions at scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a brand obsessed with great design and even greater customer experience, Razorpay became the tech partner behind the scenes &#8211; powering each sale with invisible efficiency and helping Atomberg stay focused on what they do best: bold innovation that reimagines the everyday.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em><strong>Find out how we\u2019re backing India\u2019s boldest disruptors<\/strong><\/em><\/span><\/p>\n<p><a href=\"https:\/\/razorpay.com\/m\/bold\/?utm_source=google&amp;utm_medium=blog-CTA&amp;utm_campaign=founder-articles\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22452\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/05\/Blog-banner.png\" alt=\"CTA - Backing India's Boldest\" width=\"860\" height=\"220\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner.png 940w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner-300x77.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner-768x196.png 768w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are building future ready appliances for a smarter India. \u2014 Manoj Meena, Founder &amp; CEO, Atomberg\u00a0 That one line captures the spirit Atomberg was built on. Atomberg began when two IIT-Bombay graduates, Manoj Meena and Sibabrata Das, found themselves asking a simple but powerful question: \u201cWhy were India\u2019s home appliances stuck in the past?\u201d<\/p>\n","protected":false},"author":168,"featured_media":22749,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[715],"tags":[],"class_list":{"0":"post-22747","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=22747"}],"version-history":[{"count":2,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22747\/revisions"}],"predecessor-version":[{"id":23031,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22747\/revisions\/23031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/22749"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=22747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=22747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=22747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}