{"id":22680,"date":"2025-05-16T08:33:01","date_gmt":"2025-05-16T03:03:01","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=22680"},"modified":"2025-05-16T13:55:00","modified_gmt":"2025-05-16T08:25:00","slug":"introducing-hosted-optimizer-the-smartest-way-to-route-payments","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/introducing-hosted-optimizer-the-smartest-way-to-route-payments\/","title":{"rendered":"Introducing Hosted Optimizer \u2013 The Smartest Way to Route Payments"},"content":{"rendered":"

When it comes to payments, experience is everything. Your customer hits <\/span>pay<\/span><\/i>, and in those few seconds, what happens behind the scenes can make or break a sale. Razorpay\u2019s <\/span>Hosted Optimizer<\/b> is built to make sure it\u2019s the former, every single time.<\/span><\/p>\n

So, what exactly is Hosted Optimizer?<\/b><\/h3>\n

Hosted Optimizer is the smarter, faster, and more efficient evolution of your current payment routing setup. Think of it as your new behind-the-scenes payments engine, powered by Razorpay\u2019s industry-best routing logic,\u00a0 but with your infrastructure in the driver\u2019s seat.<\/span><\/p>\n

Traditionally, third-party infrastructure (3P infra) handles your routing. That means you have lesser control over your payments against what you may desire. With <\/span>Hosted Optimizer<\/b>, you retain the ownership of your payment infrastructure, while Razorpay manages it, ensuring better outcomes and seamless compatibility with all your Razorpay tools.<\/span><\/p>\n

Get started with Razorpay Hosted Optimizer!<\/a><\/div>\n

Let\u2019s Break It Down<\/b><\/h3>\n

Before Hosted Optimizer<\/b>
\n<\/b><\/strong><\/p>\n

\"\"<\/p>\n

Now with Hosted Optimizer<\/b><\/p>\n

\"\"<\/p>\n\n\n\n\n\n\n
Without Hosted Optimizer<\/span><\/td>\nWith Hosted Optimizer<\/span><\/td>\n<\/tr>\n
Your buyer lands on a checkout page managed by a third party.<\/span><\/td>\nCustomers stay on your checkout page.<\/span><\/td>\n<\/tr>\n
The payment is routed through a third-party router, where you have little control over optimization.<\/span><\/td>\nPayments are routed through your infrastructure, but managed by Razorpay.<\/span><\/td>\n<\/tr>\n
Success rates? Not always in your hands.<\/span><\/td>\nThe system selects the best-performing Payment Gateway (payment gateway) in real-time, maximizing success.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

In simple terms: <\/span>you own it, we manage it, your customers benefit from it<\/b>.<\/span><\/p>\n

Get started with Razorpay Hosted Optimizer!<\/a><\/div>\n

Why Should You Opt For Hosted Optimizer?<\/b><\/h3>\n
    \n
  1. Lower Transaction Costs<\/b>
    \n<\/b>Smart routing directs traffic to cost-effective payment gateways, bringing down your per-transaction spend, especially with priority routing.<\/span><\/li>\n
  2. Razorpay Ecosystem Friendly<\/b>
    \n<\/b>Native compatibility with Razorpay\u2019s latest innovations, like Turbo UPI, Native OTP, and CVV-less payments, so you\u2019re always a step ahead.<\/span><\/li>\n
  3. Higher Success Rates<\/b>
    \n<\/b>Our AI-driven engine processes over 600 million data points to make routing decisions in real time,\u00a0 increasing payment success by up to 30%.<\/span><\/li>\n
  4. PCI Compliance Built-In<\/b>
    \n<\/b>Hosted Optimizer comes with Razorpay-managed PCI compliance, so you can leave the messy work to us.<\/span><\/li>\n
  5. Convenient & Scalable<\/b>
    \n<\/b>Works both as a full-stack solution and a modular setup, giving you flexibility to integrate the way you want.<\/span><\/li>\n<\/ol>\n

    The Full Feature Stack<\/b><\/h3>\n\n\n\n\n\n\n\n
    Component<\/b><\/td>\nWhat You Get<\/b><\/td>\n<\/tr>\n
    Routing<\/b><\/td>\nSmart, AI-based routing for higher success & lower costs<\/span><\/td>\n<\/tr>\n
    Checkout<\/b><\/td>\nA customizable experience, tailored for your business<\/span><\/td>\n<\/tr>\n
    Integrations<\/b><\/td>\nPlug into 100+ payment gateways with minimal dev effort<\/span><\/td>\n<\/tr>\n
    Post Payments<\/b><\/td>\nRefunds, reconciliations, and reporting made easy<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    You also get business-specific integrations, a team of payment experts, continuous optimization, and the ability to scale with confidence.<\/span><\/p>\n

    The Bottom Line<\/b><\/h3>\n

    Hosted Optimizer is built for businesses that want <\/span>more<\/span><\/i>– more control, more performance, and more conversions. Whether you\u2019re looking to reduce operational overhead, increase payment success rates, or simply deliver a better customer experience, <\/span>Hosted Optimizer is the next payment upgrade you need!<\/b><\/p>\n

    Get started with Razorpay Hosted Optimizer!<\/a><\/div>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    When it comes to payments, experience is everything. Your customer hits pay, and in those few seconds, what happens behind the scenes can make or break a sale. Razorpay\u2019s Hosted Optimizer is built to make sure it\u2019s the former, every single time. So, what exactly is Hosted Optimizer? Hosted Optimizer is the smarter, faster, and<\/p>\n","protected":false},"author":129,"featured_media":22684,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[540],"tags":[1003,531],"class_list":{"0":"post-22680","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-optimizer","8":"tag-razorpay-hosted-optimizer","9":"tag-razorpay-optimizer"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/129"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=22680"}],"version-history":[{"count":3,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22680\/revisions"}],"predecessor-version":[{"id":22698,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22680\/revisions\/22698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/22684"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=22680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=22680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=22680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}