{"id":22657,"date":"2025-05-15T12:57:09","date_gmt":"2025-05-15T07:27:09","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=22657"},"modified":"2025-05-16T10:47:52","modified_gmt":"2025-05-16T05:17:52","slug":"magic-checkout-case-study-cupik","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/magic-checkout-case-study-cupik\/","title":{"rendered":"The Cupik Design Journey- Paper, Purpose, and a Checkout That Just Works"},"content":{"rendered":"

My baby was about to go to school, and I made a few cute labels for her and put her name on them. I made some baggage tags from laminated paper, then some gift tags on another paper. Being around paper has always been there since I was a kid. <\/span><\/span>\u2014 Sheetal Goel, Founder, Cupik Design<\/strong><\/span><\/p><\/blockquote>\n

From a mother\u2019s simple act of creativity to a brand loved for its personalised stationery, Cupik Design has grown with heart and purpose. As the brand scaled, founder Sheetal Goel wanted the buying journey to feel just as smooth and personal.<\/span><\/p>\n

By enabling Magic Checkout, she simplified the checkout process, reduced drop-offs, and added clarity with features like partial COD, making it easier for customers to complete their purchases without friction.<\/span><\/p>\n

Get Magic Checkout<\/a><\/span><\/p>\n

\ud83c\udfa8 About the Brand: A Story Woven with Paper, Passion, and Purpose<\/span><\/h2>\n

The founder\u2019s journey is deeply entrenched in the world of advertising and design, having worked on iconic Indian brands like Fevicol and even contributed to launching Hobby Ideas. <\/span>\u201cI started proofreading when I was a kid, probably around 14-15 years old. I used to get my pocket money like that,\u201d<\/span><\/i> she shares, reflecting on her early connection to print and creativity.<\/span><\/p>\n

Even the brand name has a heartwarming origin.<\/span> \u201c\u2018Cup-ik\u2019 was my little baby\u2019s first word. She was trying to say cupcake. She had a cupcake-shaped pillow that she used to call Cup-ik. And that\u2019s how the name came into the picture.\u201d<\/span><\/i><\/p>\n

Today, Cupik\u2019s<\/a> portfolio includes over 2000 design SKUs across 84 product lines, from gift envelopes to notepads, labels to tags, and everything in between, all wrapped in contemporary design and personalization. With a reputation for quality, Cupik has won multiple awards from Kidsstoppress and boasts collaborations with esteemed clients like HSBC, Deloitte, Viacom18, and more.<\/span><\/p>\n

\u201cAs my kid grows, my product line also started growing,\u201d<\/span><\/i> she says, an authentic evolution of brand and personal journey.<\/span><\/p>\n

\ud83d\udee0\ufe0f Simplifying the Checkout Experience, One Click at a Time<\/span><\/h2>\n

As Cupik Design grew, founder Sheetal Goel knew the next step was making the buying process feel as effortless as her products looked. <\/span>\u201cI\u2019m an avid online shopper myself, and it irritates me when a website asks me to create an account before I can buy something,\u201d<\/span><\/i> she shared.<\/span><\/p>\n

To streamline the experience, especially for new and returning customers, Magic Checkout<\/a> was one of the first upgrades she implemented. The pre-filled, one-click checkout removed unnecessary steps, making it easier for customers to complete their purchase without friction.<\/span><\/p>\n

Another key feature that added value was partial Cash on Delivery (COD)<\/a>. By allowing customers to pay a part of the amount upfront, Cupik could better gauge buying intent while still offering flexibility. This small but meaningful shift brought more confidence to both sides of the transaction.<\/span><\/p>\n

Beyond simplifying payments, Razorpay also supports early-stage brands through initiatives like Razorpay Rize<\/a>, which empowers founders with resources and communities to scale their businesses.<\/p>\n

Together, these improvements helped Cupik create a smoother, faster, and more intuitive experience\u2014just the kind of thoughtful touch that mirrors their approach to gifting.<\/span><\/p>\n

\ud83d\udcc8 Impact at a Glance<\/span>\"Magic<\/h2>\n

\u2728 What the Founder Says<\/span><\/h2>\n

\"Magic<\/p>\n

\ud83c\udf81 Wrapping It Up: Seamless Gifting Starts with a Magical Checkout\u00a0<\/span><\/h2>\n

Cupik Design\u2019s story is one of creativity, love, and evolution, but also one of smart decisions that scale customer experience. By enabling Magic Checkout, Cupik not only made transactions seamless but also aligned its digital journey with the warmth and charm its products represent.<\/span><\/p>\n

If you\u2019re a D2C brand looking to reduce friction, increase conversion, and deliver magic at checkout, Magic Checkout is the answer. Enable it today and delight your customers at every step.\u00a0<\/span><\/p>\n

Get Magic Checkout<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In this Magic Checkout case study, see how Cupik Design used Partial COD to reduce friction, improve conversions, and deliver a smoother buying experience.<\/p>\n","protected":false},"author":87,"featured_media":22695,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[131,605],"tags":[163,606],"class_list":{"0":"post-22657","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"category-magic-checkout-case-studies","9":"tag-customer-stories","10":"tag-magic-checkout-case-studies"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=22657"}],"version-history":[{"count":6,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22657\/revisions"}],"predecessor-version":[{"id":22694,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22657\/revisions\/22694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/22695"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=22657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=22657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=22657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}