{"id":22590,"date":"2025-05-08T16:23:51","date_gmt":"2025-05-08T10:53:51","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=22590"},"modified":"2025-05-09T17:07:45","modified_gmt":"2025-05-09T11:37:45","slug":"mamaearth-and-razorpay","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/mamaearth-and-razorpay\/","title":{"rendered":"Nature Meets Nurture: Mamaearth&#8217;s Growth, Smoothly Backed by Razorpay"},"content":{"rendered":"<blockquote><p><b>Mamaearth brings the goodness of nature into every Indian home.<\/b><\/p><\/blockquote>\n<p><em><b>\u2013 Ghazal Alagh, <\/b><b>Co-Founder &amp; CIO, Mamaearth<\/b><\/em><\/p>\n<h2><b>From Babycare to Personal Care- Mamaearth Grew!\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A common problem Indian parents faced was finding safe and toxin-free baby care products, so two people decided to take matters into their own hands, make safe baby care products and make sure every Indian home can access them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And with that, Ghazal and Varun Alagh launched Mamaearth\u2014a brand that didn\u2019t just fill a gap, but reshaped how Indian parents (and eventually, just about everyone) approached baby and personal care. They believed that true care comes from nature\u2014and that every Indian household should have access to it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Initially, they launched baby care products, born out of a personal need to find something safe and toxin-free for their child. Turns out, they weren\u2019t the only ones looking. The demand was real, and so was the love. Mamaearth\u2019s baby care range struck a chord, and people wanted more. So, they delivered\u2014literally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the first 6 baby care products, Mamaearth now has 80+ SKUs that cater to babies, moms, dads, pregnant women, skincare lovers, and everyone in between. It\u2019s safe to say that what started with babies grew into a brand for the whole family.<\/span><\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/RppOIMXucPs?si=oO9CtDbXRXi44S-b\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/div>\n<h2><b>A Brand Built for India, Backed by Razorpay as their Payment Partner<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As Mamaearth\u2019s product range grew, so did its audience. And when you&#8217;re catering to a wide and evolving customer base, you need a payment partner that not only keeps up but also leads!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where Razorpay came in\u2014not just as a <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/razorpay.com\/payment-gateway\/\">payment gateway<\/a>,<\/span><span style=\"font-weight: 400;\"> but as a partner that moved in sync with both the brand and its customers. Whether it was the early adoption of payment innovations or scaling infrastructure to support high volumes, Razorpay helped make every checkout smooth for Mamaearth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the biggest shifts came with the launch of<\/span><b> RuPay Credit Cards on UP<\/b><span style=\"font-weight: 400;\">I. <a href=\"https:\/\/razorpay.com\/\">Razorpay<\/a> rolled it out fast, and the impact was immediate\u2014this one channel saw revenue <\/span><i><span style=\"font-weight: 400;\">triple<\/span><\/i><span style=\"font-weight: 400;\"> in just six months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another shift? The steady rise in <\/span><b>UPI Credit Line<\/b><span style=\"font-weight: 400;\"> usage. Razorpay tracked the trend early and ensured Mamaearth was ready for it. For Mamaearth, it wasn\u2019t just a new payment option\u2014it was a game-changer. RuPay Credit on UPI grew 3X in just six months. At the same time, UPI Credit Line too has been gaining consistent traction month after month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Mamaearth focused on keeping personal care safe and easy, Razorpay did the same for payments\u2014quietly powering every transaction behind the scenes. With Mamaearth, finding safe, toxin-free products for your baby and yourself is a breeze. And with Razorpay\u2019s seamless <a href=\"https:\/\/razorpay.com\/upi\/\">UPI payments<\/a>, getting them is just as easy\u2014making every purchase smooth and hassle-free.<\/span><\/p>\n<p><a href=\"https:\/\/razorpay.com\/m\/bold\/?utm_source=google&amp;utm_medium=blog-CTA&amp;utm_campaign=founder-articles\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22452\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/05\/Blog-banner.png\" alt=\"CTA - Backing India's Boldest\" width=\"860\" height=\"220\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner.png 940w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner-300x77.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner-768x196.png 768w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mamaearth brings the goodness of nature into every Indian home. \u2013 Ghazal Alagh, Co-Founder &amp; CIO, Mamaearth From Babycare to Personal Care- Mamaearth Grew!\u00a0 A common problem Indian parents faced was finding safe and toxin-free baby care products, so two people decided to take matters into their own hands, make safe baby care products and<\/p>\n","protected":false},"author":168,"featured_media":22616,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[715],"tags":[],"class_list":{"0":"post-22590","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=22590"}],"version-history":[{"count":3,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22590\/revisions"}],"predecessor-version":[{"id":22610,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22590\/revisions\/22610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/22616"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=22590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=22590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=22590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}