{"id":22576,"date":"2025-05-07T13:48:50","date_gmt":"2025-05-07T08:18:50","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=22576"},"modified":"2025-05-07T17:49:41","modified_gmt":"2025-05-07T12:19:41","slug":"cashify-and-razorpay","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/cashify-and-razorpay\/","title":{"rendered":"How Razorpay Helped Cashify Turn Browsers into Buyers"},"content":{"rendered":"<blockquote><p><i><span style=\"font-weight: 400;\">\u201cWe\u2019re simplifying the way India sells old phones.\u201d<\/span><\/i><b><br \/>\n<\/b><\/p><\/blockquote>\n<p><em><strong><span style=\"font-weight: 400;\"><b>\u2014<\/b><\/span>\u00a0Mandeep Manocha, Co-Founder &amp; CEO, Cashify<\/strong><\/em><\/p>\n<h2><b>Turning Used into Useful<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Think back to your last phone upgrade. The excitement of unboxing the new device, the glossy finish, the speed. But then comes the inevitable question: <\/span><i><span style=\"font-weight: 400;\">What do I do with the old one?<\/span><\/i><span style=\"font-weight: 400;\"> Toss it in a drawer? Try your luck on a classifieds site? Wait weeks for a buyer who may never show up?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the exact problem Mandeep Manocha set out to solve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He envisioned a world where selling your old phone was as easy\u2014and safe\u2014as buying a new one. No shady negotiations. No random calls. Just a clean, streamlined, trustworthy process that works for <\/span><i><span style=\"font-weight: 400;\">everyone<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And so, <\/span><b>Cashify<\/b><span style=\"font-weight: 400;\"> was started.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From humble beginnings as a small startup with a big idea, Cashify has grown into <\/span><b>India\u2019s go-to platform for selling old electronics<\/b><span style=\"font-weight: 400;\">\u2014not just phones, but laptops, tablets, smartwatches, and more. With over <\/span><b>30+ offline stores<\/b><span style=\"font-weight: 400;\">, a solid <\/span><b>pan-India presence<\/b><span style=\"font-weight: 400;\">, and <\/span><b>millions of devices resold<\/b><span style=\"font-weight: 400;\">, they\u2019ve turned second-hand tech into a first-class experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not just about resale. It\u2019s about rethinking ownership. Recycling with ease. Earning value back. And most importantly\u2014giving India a smarter way to upgrade.<\/span><\/p>\n<h2><b>Selling Smart? Checkout Smarter\u2013with Razorpay<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When Cashify wanted to supercharge their checkout experience, they turned to <\/span><a href=\"https:\/\/razorpay.com\/blog\/solutions-designed-for-next-gen-enterprise-cards-stack-from-experience-to-infrastructure\/\"><b>Razorpay\u2019s Cards stack<\/b><\/a><span style=\"font-weight: 400;\">\u2014and the results were instant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With advanced features like <\/span><b>CVV-less payments<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Dynamic Routing<\/b><span style=\"font-weight: 400;\">, <a href=\"https:\/\/razorpay.com\/\">Razorpay<\/a> helped cut down every unnecessary step in the checkout flow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means no more back-and-forths with bank pages, no CVV re-entry for saved cards, and no lost conversions due to clunky redirects. In fact, Razorpay\u2019s card stack\u2014with <\/span><b>CVV-less payments<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Dynamic Routing\u2014boosted success rate by 3.19%<\/b><span style=\"font-weight: 400;\">, streamlined transactions, and eliminated friction across the customer journey.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2><b>Reinventing the Upgrade Journey\u2014Together<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">From transforming the way India sells old electronics to streamlining every step of the payment process, Cashify\u2019s journey is all about making things simpler, smarter, and more rewarding for customers. With Razorpay\u2019s powerful checkout solutions backing their mission, they\u2019re not just closing sales faster\u2014they\u2019re opening up a whole new era of hassle-free upgrades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because when selling smart meets paying smart, everybody wins.<\/span><\/p>\n<p><em><b>We&#8217;re backing India&#8217;s boldest brands. Take a peek at how we&#8217;re making it happen with them.<\/b><\/em><a href=\"https:\/\/razorpay.com\/m\/bold\/?utm_source=google&amp;utm_medium=blog-CTA&amp;utm_campaign=founder-articles\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22452\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/05\/Blog-banner.png\" alt=\"CTA - Backing India's Boldest\" width=\"860\" height=\"220\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner.png 940w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner-300x77.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner-768x196.png 768w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWe\u2019re simplifying the way India sells old phones.\u201d \u2014\u00a0Mandeep Manocha, Co-Founder &amp; CEO, Cashify Turning Used into Useful Think back to your last phone upgrade. The excitement of unboxing the new device, the glossy finish, the speed. But then comes the inevitable question: What do I do with the old one? Toss it in a<\/p>\n","protected":false},"author":168,"featured_media":22577,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[715],"tags":[],"class_list":{"0":"post-22576","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=22576"}],"version-history":[{"count":1,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22576\/revisions"}],"predecessor-version":[{"id":22578,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22576\/revisions\/22578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/22577"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=22576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=22576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=22576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}