{"id":22566,"date":"2025-05-07T14:54:59","date_gmt":"2025-05-07T09:24:59","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=22566"},"modified":"2025-05-07T17:56:20","modified_gmt":"2025-05-07T12:26:20","slug":"licious-and-razorpay","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/licious-and-razorpay\/","title":{"rendered":"How Razorpay is Helping Licious Reinvent the Way India Shops for Meat"},"content":{"rendered":"

We\u2019re making the meat industry right, bite by bite\u201d<\/span><\/i>. That\u2019s the mission Licious is built on.\u00a0<\/span><\/p><\/blockquote>\n

IIT Delhi grads, Abhay Hanjura and Vivek Gupta recognized that the meat-buying process in India had some glaring inefficiencies. The traditional methods of buying meat, through a local butcher or a supermarket often meant compromising on quality and trust. The quality of the meat was inconsistent, hygiene standards were uncertain, and there was no transparency about sourcing, storage, or handling.\u00a0<\/span><\/p>\n

And thus, Licious was born in 2015 – to reinvent how India shops for meat, poultry, and seafood. From day one, the goal was simple: provide a better, more reliable shopping experience by delivering high-quality, hygienic, and fresh products straight to consumers\u2019 doorsteps.\u00a0<\/span><\/p>\n

Since then, Licious has truly taken off. It has become a household name for meat-lovers across the country. In 2021, the brand made history by becoming India\u2019s first D2C unicorn, a testament to the massive trust and love it has earned from millions of consumers.\u00a0<\/span><\/p>\n

Today, Licious serves customers across 28 cities in India, fulfilling millions of orders every month. But the brand isn\u2019t stopping at just online convenience.<\/span><\/p>\n

Licious is starting to expand into offline retail in a big way. The company has announced plans to open 500 physical stores across 20 cities, with a sharp focus on high-demand urban centres like Delhi-NCR, Bengaluru, Mumbai, Pune, Chennai, and Kolkata.\u00a0<\/span><\/p>\n

Alongside this, Licious continues to innovate with new offerings – from ready-to-cook marinades and meal kits to specialty cuts and regional favourites – catering to evolving preferences while staying rooted in their original mission of providing high-quality meat products to consumers consistently.\u00a0<\/span><\/p>\n

Razorpay: Powering the Licious Experience, One Seamless Payment at a Time<\/b><\/h2>\n

For a brand built on quality and reliability – every touchpoint counts. Ensuring that customers have a smooth experience while transacting with the brand is particularly important. And that\u2019s where Razorpay<\/a> comes in.<\/span><\/p>\n

Razorpay powers their payments infrastructure across online and offline channels – helping deliver a seamless, reliable experience every time a customer transacts.<\/span><\/p>\n

Backing Bold Brands That Raise the Bar<\/b><\/h2>\n

From reimagining how India shops for meat to setting new benchmarks in D2C success, Licious isn\u2019t just building a brand – it\u2019s building a movement. With an uncompromising focus on quality, trust, and customer experience, they\u2019ve carved out a category of their own.<\/span><\/p>\n

And at Razorpay, we\u2019re proud to be a part of that journey – powering the payments behind every seamless order, every in-store swipe, and every bite that delights. Here\u2019s to backing the boldest, and helping them scale, one transaction at a time.<\/span><\/p>\n

Find out how we\u2019re backing India\u2019s boldest disruptors<\/strong><\/em>\"CTA<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re making the meat industry right, bite by bite\u201d. That\u2019s the mission Licious is built on.\u00a0 IIT Delhi grads, Abhay Hanjura and Vivek Gupta recognized that the meat-buying process in India had some glaring inefficiencies. The traditional methods of buying meat, through a local butcher or a supermarket often meant compromising on quality and trust.<\/p>\n","protected":false},"author":168,"featured_media":22567,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[715],"tags":[],"class_list":{"0":"post-22566","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=22566"}],"version-history":[{"count":1,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22566\/revisions"}],"predecessor-version":[{"id":22568,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22566\/revisions\/22568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/22567"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=22566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=22566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=22566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}