{"id":22474,"date":"2025-05-05T14:21:34","date_gmt":"2025-05-05T08:51:34","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=22474"},"modified":"2025-05-07T11:09:40","modified_gmt":"2025-05-07T05:39:40","slug":"yogabar-and-razorpay","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/yogabar-and-razorpay\/","title":{"rendered":"Snack to Checkout in Seconds: Yogabar &#038; Razorpay\u2019s Winning Combo"},"content":{"rendered":"<blockquote><p><i><span style=\"font-weight: 400;\">I want to be India\u2019s most loved clean food brand.<\/span><\/i><\/p><\/blockquote>\n<p><em><b>\u2014 Suhasini, Chief Clean Food Officer, Yogabar<\/b><\/em><\/p>\n<h2><b>Healthy, Honest &amp; Loved by India<\/b><\/h2>\n<p><b>Suhasini<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Anindita Sampath<\/b><span style=\"font-weight: 400;\"> didn\u2019t just start a brand. They sparked a movement\u2014one that challenged how India defines \u201chealthy eating.\u201d In a market where health is often an afterthought, Yogabar emerged with a bold, heartfelt vision: <\/span><b>to make nutritious food both delicious and accessible<\/b><span style=\"font-weight: 400;\">. And more importantly, to win the love of every Indian household while doing so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It started with energy bars, inspired by their own struggles in New York to find healthy, vegetarian snacks post-yoga sessions. But what began as a simple solution quickly snowballed into something much bigger. Today, Yogabar is a fast-growing clean food company that\u2019s transforming grocery aisles across India\u2014with muesli, protein bars, peanut butter, oats, infant cereal, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With zero artificial colours, preservatives or chemicals, their food is as honest as their story. Yogabar has grown from a Bengaluru kitchen to a nationwide movement\u2014driven by a shared belief that <\/span><i><span style=\"font-weight: 400;\">food should do good<\/span><\/i><span style=\"font-weight: 400;\">. And behind that growth lies not just quality products, but a brand experience that\u2019s consistent from shelf to checkout.<\/span><\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/RYz-MJPMxHU?si=NhWIQxnvjdyj1R36\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2><b>Backing the Boldest: How Razorpay Helps Yogabar Deliver a Seamless Checkout<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Yogabar\u2019s journey isn\u2019t just powered by natural ingredients\u2014it\u2019s powered by technology that simplifies every consumer interaction. In a digital-first world, that starts with payments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where Razorpay stepped in with a robust, high-converting <\/span><a href=\"https:\/\/razorpay.com\/upi\/\"><span style=\"font-weight: 400;\">UPI stack<\/span><\/a><span style=\"font-weight: 400;\"> designed for brands with fast-moving consumers and even faster carts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From <\/span><b>UPI Intent<\/b><span style=\"font-weight: 400;\"> and <\/span><b>UPI Number<\/b><span style=\"font-weight: 400;\"> to <\/span><b>UPI Switch<\/b><span style=\"font-weight: 400;\">, Yogabar adopted Razorpay\u2019s full suite of Success Rate Boosters to create a frictionless checkout experience. And the results? A solid <\/span><b>4.7% increase in UPI payment success rate<\/b><span style=\"font-weight: 400;\">\u2014a game-changer for a high-volume D2C brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With more users opting for UPI and expecting instant gratification, Razorpay\u2019s smart payment routing and real-time fallback flows ensured Yogabar could meet expectations without losing momentum. Fewer drop-offs, more completed transactions, and a happier checkout journey\u2014just the way clean food should feel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it&#8217;s breakfast on the go or protein-packed snacks post-workout, Yogabar ensures that good choices come easy. And now, with <a href=\"https:\/\/razorpay.com\/\">Razorpay<\/a>, even paying for them feels just as smooth.<\/span><\/p>\n<h2><b>Snack Smart. Pay Smarter.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Yogabar isn\u2019t just winning hearts with clean ingredients\u2014it\u2019s winning carts with seamless payments. With Razorpay\u2019s UPI Stack powering the checkout, every Yogabar purchase is now as smooth as their peanut butter. Healthy food, hassle-free payments\u2014now that\u2019s a combo India can\u2019t resist.<\/span><\/p>\n<p><em><b>We are backing India\u2019s boldest. Take a look at how we are making it happen with other brands.<\/b><\/em><a href=\"https:\/\/razorpay.com\/m\/bold\/?utm_source=google&amp;utm_medium=blog-CTA&amp;utm_campaign=founder-articles\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22452\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/05\/Blog-banner.png\" alt=\"CTA - Backing India's Boldest\" width=\"860\" height=\"220\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner.png 940w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner-300x77.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner-768x196.png 768w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I want to be India\u2019s most loved clean food brand. \u2014 Suhasini, Chief Clean Food Officer, Yogabar Healthy, Honest &amp; Loved by India Suhasini and Anindita Sampath didn\u2019t just start a brand. They sparked a movement\u2014one that challenged how India defines \u201chealthy eating.\u201d In a market where health is often an afterthought, Yogabar emerged with<\/p>\n","protected":false},"author":168,"featured_media":22545,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[715],"tags":[],"class_list":{"0":"post-22474","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=22474"}],"version-history":[{"count":2,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22474\/revisions"}],"predecessor-version":[{"id":22515,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22474\/revisions\/22515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/22545"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=22474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=22474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=22474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}