{"id":22469,"date":"2025-05-05T16:00:24","date_gmt":"2025-05-05T10:30:24","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=22469"},"modified":"2025-05-06T14:22:05","modified_gmt":"2025-05-06T08:52:05","slug":"purplle-and-razorpay","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/purplle-and-razorpay\/","title":{"rendered":"Beauty for All; Purplle Runs Smooth with Razorpay Payroll"},"content":{"rendered":"<blockquote><p><i><span style=\"font-weight: 400;\">&#8220;I\u2019m smashing beauty barriers, not your budget.&#8221;<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><\/p><\/blockquote>\n<p><em><strong><span style=\"font-size: 19px; color: rgba(0, 0, 0, 0.74);\">\u2014\u00a0 <\/span>Manish Taneja, Co-Founder &amp; CEO, Purplle<\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the spirit Purplle was built on. Founded in 2012 by IIT graduates Manish Taneja, Rahul Dash, and Suyash Katyayani, Purplle set out to do something bold \u2014 make beauty accessible without making wallets weep.<\/span><\/p>\n<h2><b>\u2018Beauty comes with Big Bucks\u2019- Says Who? Not Purplle!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s face it: people need their beauty and personal care to be budget-friendly, and the brands to be judgment-free. And Purplle got the memo loud and clear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fun fact: Before diving into the world of beauty, the trio even toyed with ideas around fashion and furniture. But beauty won\u2014and how! Today, Purplle is a thriving online and offline marketplace, offering 60,000+ products across 1,000+ brands, including their own homegrown labels like <\/span><b>Carmesi, Faces Canada, Good Vibes, Alps Goodness, Dermdoc, and NY Bae<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s no surprise that Purplle has earned a name for being one of the most affordable beauty destinations out there. After all, breaking beauty barriers \u2014 without breaking the bank \u2014 was always the goal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you&#8217;re scaling beauty dreams, you need operations that don&#8217;t hold you back. Purplle knew they couldn\u2019t smash beauty barriers while stuck sorting spreadsheets. So while they redefined beauty for India, <a href=\"https:\/\/razorpay.com\/x\/\">RazorpayX<\/a> worked behind the scenes to redefine their payroll.<\/span><\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/abHVtrVUo_E?si=V8A4jlOXjlM7AJuJ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2><b>\u2018Payroll Is Painful\u2019 \u2014 Says Who? Not RazorpayX Payroll<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As Purplle\u2019s beauty empire grew, so did the complexity of running it all behind the scenes. Managing payroll for a fast-scaling business isn&#8217;t easy, especially when you\u2019re balancing thousands of moving parts. That\u2019s where Razorpay stepped in as an operations ally that understood scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/razorpay.com\/payroll\/\"><b>RazorpayX Payroll<\/b><\/a><span style=\"font-weight: 400;\">, Purplle streamlined its entire payroll process. No more payroll bottlenecks. No more compliance headaches. Just timely, compliant salary cycles, freeing up their teams to focus on bigger, strategic moves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Purplle isn\u2019t just selling beauty\u2014it\u2019s rewriting the rulebook on what beauty means. As the brand grows and breaks new ground across India, it continues to rely on systems that match its pace and purpose. From seamless checkouts to streamlined payroll, Razorpay simply helps keep the engine running\u2014so Purplle can keep doing what it does best: making beauty accessible for all. Because when you\u2019re building a beauty revolution, you deserve operations that move just as flawlessly.<\/span><a href=\"https:\/\/razorpay.com\/m\/bold\/?utm_source=google&amp;utm_medium=blog-CTA&amp;utm_campaign=founder-articles\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22452\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/05\/Blog-banner.png\" alt=\"CTA - Backing India's Boldest\" width=\"860\" height=\"220\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner.png 940w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner-300x77.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner-768x196.png 768w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;I\u2019m smashing beauty barriers, not your budget.&#8221; \u2014\u00a0 Manish Taneja, Co-Founder &amp; CEO, Purplle That\u2019s the spirit Purplle was built on. Founded in 2012 by IIT graduates Manish Taneja, Rahul Dash, and Suyash Katyayani, Purplle set out to do something bold \u2014 make beauty accessible without making wallets weep. \u2018Beauty comes with Big Bucks\u2019- Says<\/p>\n","protected":false},"author":168,"featured_media":22489,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[715],"tags":[],"class_list":{"0":"post-22469","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=22469"}],"version-history":[{"count":4,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22469\/revisions"}],"predecessor-version":[{"id":22513,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22469\/revisions\/22513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/22489"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=22469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=22469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=22469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}