{"id":22447,"date":"2025-05-05T14:59:08","date_gmt":"2025-05-05T09:29:08","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=22447"},"modified":"2025-11-30T20:44:36","modified_gmt":"2025-11-30T15:14:36","slug":"house-of-masaba-and-razorpay","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/house-of-masaba-and-razorpay\/","title":{"rendered":"How House of Masaba is Redefining Fashion with Bold, Vibrant Designs, Powered by Razorpay"},"content":{"rendered":"<p><em><strong>Masaba Gupta\u2019s vision is clear<\/strong><\/em><\/p>\n<blockquote><p><em><strong>I&#8217;m reimagining your wardrobe &#8211; global but fearlessly Indian.\u00a0<\/strong><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">When she founded House of Masaba in 2009, she had no idea that her creative journey would evolve into one of India&#8217;s most dynamic and beloved fashion brands. With a distinct design language that combines bold, vibrant prints with unconventional silhouettes, House of Masaba quickly became the go-to brand for young, fashion-forward women in India and across the globe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand\u2019s pieces are more than just clothing; they are a reflection of Masaba&#8217;s journey, her mixed heritage, and her bold vision to create a brand that speaks to the global woman, while always staying grounded in her Indian roots.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Masaba herself never envisioned a career in fashion. In fact, she admits that becoming a designer wasn\u2019t her first choice. But life had a different plan for her. Her creative flair, combined with a deep understanding of commerce and market dynamics, propelled her to create a brand that would soon become a household name.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, House of Masaba is not just a fashion label, but a symbol of empowerment and creativity. The brand is known for breaking boundaries, whether it\u2019s through collaborations with international names like HBO&#8217;s <\/span><i><span style=\"font-weight: 400;\">Game of Thrones<\/span><\/i><span style=\"font-weight: 400;\">\u00a0or by being one of the first designers in India to host digital fashion shows on Instagram. With major collaborations with brands like Maybelline, Samsung, and Levi\u2019s, House of Masaba continues to expand its reach and appeal.<\/span><\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Dor0h35wOzo?si=zFYMNYON5k4hQcNs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2><b>Empowering House of Masaba\u2019s Global Journey, Powered by Razorpay<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As House of Masaba takes India\u2019s bold, vibrant fashion to the world, <a href=\"https:\/\/razorpay.com\/\">Razorpay<\/a> has played a pivotal role in ensuring that global customers can shop seamlessly from anywhere. With Razorpay\u2019s <a href=\"https:\/\/razorpay.com\/international-payment-gateway-india\/\">International Payment Gatway<\/a> suite, House of Masaba has expanded its reach to 87 countries, bringing their unique, proudly-Indian creations to an even wider audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key Highlights:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5% increase in international payment success rates in 2025 compared to the 2024 average, ensuring smoother transactions for global customers.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accepted payments from 87 countries, allowing the brand to cater to international customers effortlessly.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With Razorpay\u2019s robust and reliable payment infrastructure, the brand can now offer its customers across the globe an uninterrupted shopping experience, whether they\u2019re purchasing for a special occasion or simply treating themselves to the latest collections.<\/span><\/p>\n<h2><strong>The Journey Forward<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">With a strong digital-first approach, House of Masaba continues to redefine the fashion landscape, making waves both in India and globally. As the brand continues to push boundaries, expand its reach, and celebrate India\u2019s spirit through innovative designs, Razorpay remains a trusted partner in their journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re happy to be supporting the brand as they continue to grow, helping them do what they do best &#8211; revolutionizing fashion, one fearless design at a time.<\/span><\/p>\n<p><strong><em>Find out how we\u2019re backing India\u2019s boldest disruptors<\/em><\/strong><a href=\"https:\/\/razorpay.com\/m\/bold\/?utm_source=google&amp;utm_medium=blog-CTA&amp;utm_campaign=founder-articles\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22452\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/05\/Blog-banner.png\" alt=\"CTA - Backing India's Boldest\" width=\"860\" height=\"220\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner.png 940w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner-300x77.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/05\/Blog-banner-768x196.png 768w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Masaba Gupta\u2019s vision is clear I&#8217;m reimagining your wardrobe &#8211; global but fearlessly Indian.\u00a0 When she founded House of Masaba in 2009, she had no idea that her creative journey would evolve into one of India&#8217;s most dynamic and beloved fashion brands. With a distinct design language that combines bold, vibrant prints with unconventional silhouettes,<\/p>\n","protected":false},"author":168,"featured_media":22476,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[715],"tags":[],"class_list":{"0":"post-22447","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=22447"}],"version-history":[{"count":6,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22447\/revisions"}],"predecessor-version":[{"id":24896,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/22447\/revisions\/24896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/22476"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=22447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=22447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=22447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}