{"id":21786,"date":"2025-04-02T12:20:48","date_gmt":"2025-04-02T06:50:48","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=21786"},"modified":"2025-04-02T12:20:48","modified_gmt":"2025-04-02T06:50:48","slug":"sell-smarter-with-catalog-on-emi%c2%b2","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/sell-smarter-with-catalog-on-emi%c2%b2\/","title":{"rendered":"From Confusion to Clarity: Sell Smarter with Catalog on EMI\u00b2"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Imagine this- it\u2019s the beginning of the month, and you&#8217;re receiving a flood of EMI schemes from various brands. Each product has multiple offers\u2014different banks, different cards, different interest rates, and different validity periods. You scramble to keep track, ensuring customers get the best deal, but you\u2019re caught up in the chaos. Does this sound a little too familiar?<\/span><\/p>\n<h1><span style=\"font-weight: 400\">Discovering EMI Offers is Overwhelming<\/span><\/h1>\n<p><span style=\"font-weight: 400\">For years, merchants and customers have struggled with EMI offer discovery. Merchants often rely on lengthy PDF lists or outdated spreadsheets to find available EMI schemes, leading to slow checkouts and missed sales opportunities. Customers, on the other hand, face uncertainty\u2014unsure if they are getting the best offer, was there an offer to help them save more, and whether they qualify for special offers. The result? Frustration, lack of transparency, and lost conversions.<\/span><\/p>\n<h1><span style=\"font-weight: 400\">The Solution: Catalog on EMI\u00b2<\/span><\/h1>\n<p><span style=\"font-weight: 400\">Catalog on EMI\u00b2 eliminates the guesswork by providing a real-time, interactive EMI discovery experience directly on the POS device. Customers can browse all offers without inserting their card, giving them the freedom to explore without time constraints. Plus, with just five simple steps instead of 10 steps with other providers, they can complete their purchase\u2014making EMI payments easier and faster than ever. This feature consolidates all available EMI options\u2014across multiple banks and brands\u2014into one intuitive interface, making the selection process seamless for both merchants and customers.<\/span><\/p>\n<h1><span style=\"font-weight: 400\">What\u2019s in it for Merchants?<\/span><\/h1>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Faster Transactions: No more manual searches or referencing multiple sources\u2014EMI offers are displayed instantly, reducing checkout time.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Higher Sales Conversions: Customers are more likely to proceed with a purchase when EMI options are transparent and easily accessible.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Effortless Offer Management: Merchants no longer need to track complex EMI schemes manually; Catalog automatically updates offers in real-time.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Seamless Customer Experience: No need for customers to insert their card upfront, reducing friction and improving checkout speed.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Simplified EMI Process: Only five clicks from offer selection to payment, compared to double the steps with other providers.<\/span><\/li>\n<\/ul>\n<h1><span style=\"font-weight: 400\">How Customers Benefit<\/span><\/h1>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Browse Without Pressure: Customers can explore EMI options without inserting their card, eliminating time constraints during checkout.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Better Decision-Making: With all available EMI tenures, interest rates, and offers in one place, customers can choose the best-suited plan confidently.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">More Purchasing Power: Easy access to EMI options encourages high-value purchases by reducing upfront payment burdens.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Faster, Smoother Checkout: A streamlined five-step process makes EMI transactions quicker and more user-friendly.<\/span><\/li>\n<\/ul>\n<h1><span style=\"font-weight: 400\">The Future of EMI is Here<\/span><\/h1>\n<p><span style=\"font-weight: 400\">With Catalog on EMI\u00b2, EMI transactions are no longer a complicated process. Merchants can sell smarter and faster, while customers enjoy a seamless, stress-free payment experience. This is not just an upgrade\u2014it\u2019s a transformation in how EMI payments are handled.<\/span><\/p>\n<p><b>Experience the future of EMI with Catalog on EMI\u00b2\u2014where convenience meets clarity.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine this- it\u2019s the beginning of the month, and you&#8217;re receiving a flood of EMI schemes from various brands. Each product has multiple offers\u2014different banks, different cards, different interest rates, and different validity periods. You scramble to keep track, ensuring customers get the best deal, but you\u2019re caught up in the chaos. Does this sound<\/p>\n","protected":false},"author":156,"featured_media":21787,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[518,937,549],"tags":[],"class_list":{"0":"post-21786","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-affordability","8":"category-pos","9":"category-razorpay-pos"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/21786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/156"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=21786"}],"version-history":[{"count":1,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/21786\/revisions"}],"predecessor-version":[{"id":21788,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/21786\/revisions\/21788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/21787"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=21786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=21786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=21786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}