{"id":21541,"date":"2025-03-21T10:12:10","date_gmt":"2025-03-21T04:42:10","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=21541"},"modified":"2025-03-21T10:12:10","modified_gmt":"2025-03-21T04:42:10","slug":"order-milestone-badges-for-building-trust-and-boosting-conversion-rates","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/order-milestone-badges-for-building-trust-and-boosting-conversion-rates\/","title":{"rendered":"Order Milestone Badges for Building Trust and Boosting Conversion Rates"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Did you know that 40% of users drop off at the first step of checkout? A significant portion of these drop-offs (10-15%) happens due to trust concerns. When shopping online, especially from a lesser-known brand, customers hesitate before making a purchase. Without clear indicators of a business\u2019s credibility, shoppers may abandon their carts and look elsewhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For growing e-commerce businesses, this creates a trust gap, a crucial barrier to conversions that need to be addressed effectively.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Introducing Order Milestone Badge<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To bridge this trust gap, a new feature, <\/span><b>Order Milestone Badge<\/b><span style=\"font-weight: 400;\">, is being introduced at checkout for eligible businesses. These badges instill trust in shoppers, showing them firsthand that your business has been actively fulfilling orders and delighting customers.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-21542\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/03\/image-2.png\" alt=\"order milestone badge\" width=\"384\" height=\"332\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/03\/image-2.png 965w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/03\/image-2-300x259.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/03\/image-2-768x664.png 768w\" sizes=\"auto, (max-width: 384px) 100vw, 384px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">What is an Order Milestone?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An order milestone is when a business reaches a new record of successfully completed orders within the previous month. For example:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\ud83d\udd37 1000 orders completed<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\ud83d\udd37 10000 orders completed<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\ud83d\udd37 50000 orders completed<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The order milestone displayed on the badge updates weekly, reinforcing trust and showing shoppers a credible record of completed orders.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">By integrating these milestones within the checkout flow, businesses can leverage past success to drive future conversions.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why This Matters<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The e-commerce landscape is more competitive than ever. With direct-to-consumer (D2C) brands rapidly emerging, trust-building mechanisms can be a key differentiator. Businesses that effectively display credibility indicators at checkout often see a significant improvement in conversion rates.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Who Is Eligible?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To ensure credibility and accuracy, the Order Milestone Badge will be available to businesses that meet the following criteria:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Businesses must have processed at least 100 orders in the last 30 days<br \/>\n<\/span><span style=\"font-weight: 400;\">\u2705 Currently available to e-commerce and direct-to-consumer (D2C) brands<br \/>\n<\/span><span style=\"font-weight: 400;\">\u2705 The RTB (Razorpay Trust Badge) widget must be enabled on the checkout page<\/span><\/p>\n<p><b>Important Note: <\/b><span style=\"font-weight: 400;\">The order milestone displayed on the badge is based only on transactions completed through Razorpay Checkout, including COD. If a business uses multiple checkout systems, only orders processed via Razorpay Checkout will be counted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if a brand has 200 total orders, with 100 through Razorpay Checkout and 100 through another checkout platform, the badge will only display 100 orders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To ensure that the badge reflects the full transaction volume, businesses are encouraged to process all orders through <\/span><a href=\"https:\/\/razorpay.typeform.com\/to\/Zuozx1fN#name=xxxxx\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Razorpay Checkout<\/span><\/a><span style=\"font-weight: 400;\"> for accurate order count representation.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b>Opt-out Option:<\/b><span style=\"font-weight: 400;\"> Businesses that do not wish to display the badge can opt out via the <\/span><a href=\"https:\/\/razorpay.typeform.com\/to\/QZbTqWAn?utm_source=xxxxx&amp;utm_medium=xxxxx&amp;utm_campaign=xxxxx&amp;utm_term=xxxxx&amp;utm_content=xxxxx&amp;typeform-source=docs.google.com#name=xxxxx&amp;user_id=xxxxx\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">opt-out form link<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping Up\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Order Milestone Badges offer a simple yet powerful way to bridge the trust gap in online shopping. By highlighting real customer activity, businesses can turn trust concerns into confidence, leading to higher conversions and stronger customer relationships.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boost trust at checkout with Order Milestone Badges! Showcase completed orders, reassure shoppers, and drive conversions effortlessly. Learn more.<\/p>\n","protected":false},"author":87,"featured_media":21543,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[637,284,71],"tags":[34,519,11,638],"class_list":{"0":"post-21541","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-magic-checkout-product-updates","8":"category-ecommerce","9":"category-featured","10":"tag-ecommerce","11":"tag-feature-focus","12":"tag-featured","13":"tag-magic-checkout-product-updates"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/21541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=21541"}],"version-history":[{"count":1,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/21541\/revisions"}],"predecessor-version":[{"id":21544,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/21541\/revisions\/21544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/21543"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=21541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=21541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=21541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}