{"id":20611,"date":"2025-02-20T12:12:18","date_gmt":"2025-02-20T06:42:18","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=20611"},"modified":"2026-01-06T12:29:35","modified_gmt":"2026-01-06T06:59:35","slug":"everything-we-launched-ftx-25","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/everything-we-launched-ftx-25\/","title":{"rendered":"Meet the Future of Payments: Every Innovation Unveiled at FTX 2025"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">At Razorpay, we don\u2019t just imagine the future, we build it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And at FTX 2025, we showcased what the future of payments looks like\u2014an ecosystem designed for those who dream, dare and disrupt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve always believed that payments should do more than just move money\u2014they should fuel your growth, elevate your customer experience, and help you stay ahead of the curve. That\u2019s why every launch and feature update at <a href=\"https:\/\/razorpay.com\/ftx\/\">FTX 2025<\/a> is focused on one thing: helping you build smarter, faster, and more scalable businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From revolutionizing your checkout experience to transforming in-store transactions, from simplifying cross-border payments to unlocking the full potential of AI to unlock a new realm of commerce, our new features and products don\u2019t just improve your money flow\u2014they supercharge it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you&#8217;re a small business making waves or a global enterprise scaling at lightning speed, we\u2019ve got you covered.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at how we\u2019re redefining the way businesses operate and grow\u2014one product at a time.<\/span><\/p>\n<h2>We\u2019ve Supercharged the Buyer Experience &#8211; Online and In-store<\/h2>\n<p><span style=\"font-weight: 400;\">In today\u2019s world, shoppers expect speed, convenience, and zero hiccups at checkout\u2014whether they\u2019re online or in-store. At Razorpay, we continue to refine\u00a0 the checkout experience with innovations that make payments effortless. Whether you\u2019re selling online or ringing up sales at the counter, our solutions are designed to keep your customers happy and your sales soaring.<\/span><\/p>\n<h3><b>Say Hello to The Future of Checkout: Seamless, Fast, and Frictionless<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We launched <\/span><a href=\"https:\/\/razorpay.com\/blog\/razorpay-buyer-protection\/\"><span style=\"font-weight: 400;\">Razorpay Buyer Protection<\/span><\/a><span style=\"font-weight: 400;\">, ensuring post-purchase resolutions for defective products, quality concerns, and delivery issues. This sets the new standard in fulfilment guarantees, increasing prepaid share by 35%, boosting conversions by 30%, and driving\u00a0 37% more add-to-cart.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We\u2019ve taken security to the next level with <\/span><a href=\"https:\/\/razorpay.com\/blog\/introducing-biometric-authentication-for-checkout\/\"><span style=\"font-weight: 400;\">Biometric Authentication<\/span><\/a><span style=\"font-weight: 400;\">, enabling fast, secure transactions through device-based biometrics. This streamlined, touch-based verification process increases completion rates and ensures a frictionless experience for users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Razorpay <\/span><a href=\"https:\/\/razorpay.com\/blog\/otp-assists-auto-otp-read-feature\/\"><span style=\"font-weight: 400;\">OTP Assist<\/span><\/a><span style=\"font-weight: 400;\"> automates OTP retrieval and submission, eliminating expired codes and app-switching. This smooths the checkout process, boosts transaction success, and helps businesses capture more revenue.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unlock the power of mobile commerce with the Razorpay Magic Checkout and<\/span><a href=\"https:\/\/razorpay.com\/blog\/razorpay-x-appmaker-building-the-future-of-mobile-shopping\/\"><span style=\"font-weight: 400;\"> Appmaker integration<\/span><\/a><span style=\"font-weight: 400;\">, transforming your Shopify store into a high-performance mobile app. This partnership delivers lightning-fast checkouts, tailored payment options, and enhanced customer engagement, boosting conversion rates by up to 50%, reducing cart abandonment, and creating personalised brand experiences that keep customers coming back for more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/razorpay.com\/blog\/partial-payments-partial-cod\/\"><span style=\"font-weight: 400;\">Partial COD<\/span><\/a><span style=\"font-weight: 400;\">, you can combine the flexibility of cash on delivery with security of upfront payments. This reduces cancellations, lowers RTO rates, and drives higher conversions, making COD a win-win for businesses.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can launch your online store effortlessly with <\/span><a href=\"https:\/\/razorpay.com\/blog\/razorpay-storefront\/\"><span style=\"font-weight: 400;\">Razorpay Storefront<\/span><\/a><span style=\"font-weight: 400;\">, allowing you to go live in minutes with built-in Magic Checkout, 100+ payment options, and you can share your products effortlessly making it easy to promote items through WhatsApp, social media, or email.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For returning customers, <\/span><a href=\"https:\/\/razorpay.com\/blog\/quickbuy-the-future-is-now\/\"><span style=\"font-weight: 400;\">QuickBuy<\/span><\/a><span style=\"font-weight: 400;\"> offers a 1-click order experience that automatically fills in addresses, payment methods, and discounts, speeding up checkout by 40% and increasing conversions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/razorpay.com\/blog\/boost-sales-with-razorpays-multi-coupon-feature\/\"><span style=\"font-weight: 400;\">Multi-Coupon<\/span><\/a><span style=\"font-weight: 400;\"> functionality empowers businesses to offer multiple discounts in a single transaction, increasing average order values and strengthening customer loyalty.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/razorpay.com\/blog\/razorpay-checkout-customization\/\"><span style=\"font-weight: 400;\">Checkout Customization<\/span><\/a><span style=\"font-weight: 400;\"> puts businesses in control of their checkout experience. Tailor themes, language preferences, and real-time messaging to match your brand, driving conversions and building customer trust.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We\u2019ve enhanced <\/span><a href=\"https:\/\/razorpay.com\/blog\/brand-new-razorpay-checkout\/\"><span style=\"font-weight: 400;\">Magic Checkout on Shopify<\/span><\/a><span style=\"font-weight: 400;\">, offering data pre-fill, gamified promotions, and intelligent COD risk management. This seamless solution ensures faster transactions, reducing drop-offs and improving sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost conversions with <\/span><a href=\"https:\/\/razorpay.com\/blog\/introducing-razorpay-side-cart-reduce-cart-abandonment-and-increase-aov\/\"><span style=\"font-weight: 400;\">Side Cart<\/span><\/a><span style=\"font-weight: 400;\">, which turns the traditional shopping cart into a powerful revenue-generating tool. Featuring real-time discounts, personalized upsells, and milestone-based rewards, it enhances average order value and minimizes cart abandonment. Fully integrated with platforms like Shopify, it ensures a seamless, engaging shopping experience while helping businesses maximize revenue.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/razorpay.com\/blog\/introducing-log-in-with-razorpay\/\"><span style=\"font-weight: 400;\">Log-in with Razorpay<\/span><\/a><span style=\"font-weight: 400;\"> simplifies authentication across multiple stores, improving customer insights, reducing cart abandonment, and driving repeat purchases.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Empower users who can&#8217;t pay online themselves with Razorpay&#8217;s <\/span><a href=\"https:\/\/razorpay.com\/blog\/introducing-razorpay-pay-on-behalf\/\"><span style=\"font-weight: 400;\">Pay on Behalf<\/span><\/a><span style=\"font-weight: 400;\">. This feature lets buyers assign the final payment step to a trusted payer, enhancing accessibility, reducing reliance on Cash on Delivery (COD), and enabling seamless digital transactions.<\/span><\/li>\n<\/ul>\n<h3><b>And Your In-Store Payments Supercharged for Speed and Success<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We launched <\/span><a href=\"https:\/\/razorpay.com\/blog\/game-changer-for-offline-payments-personalized-offers-to-payments-with-pos\/\"><span style=\"font-weight: 400;\">Growth DQR<\/span><\/a><span style=\"font-weight: 400;\">, a revolutionary digital engagement center that consolidates 5 devices into one. It enhances the payment experience with live discounts, customised offers, and a premium look, increasing sales by 30% while reducing operational costs and CAPEX. It\u2019s not just a QR code\u2014it\u2019s your counter\u2019s new revenue engine.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Say goodbye to slow checkouts with the <\/span><a href=\"https:\/\/razorpay.com\/blog\/smart-dock-transforms-the-future-of-effortless-payments\/\"><span style=\"font-weight: 400;\">Smart Dock<\/span><\/a><span style=\"font-weight: 400;\">. Designed for uninterrupted transactions, it features smart switching technology that seamlessly shifts to the best available internet connection within milliseconds. Coupled with continuous power backup, it ensures lightning-fast payments, even during Wi-Fi outages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/razorpay.com\/blog\/personalized-qr-by-razorpay-pos\/\"><span style=\"font-weight: 400;\">Brand QR<\/span><\/a><span style=\"font-weight: 400;\"> lets you take complete control of your brand&#8217;s identity at the checkout counter. In just three easy steps, you can design a payment experience that perfectly complements your store&#8217;s ambiance, ensuring that every touchpoint resonates with your brand\u2019s essence.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eliminate downtime with India\u2019s first <\/span><a href=\"https:\/\/razorpay.com\/blog\/the-future-of-pos-device-health\/\"><span style=\"font-weight: 400;\">Self-Healing POS<\/span><\/a><span style=\"font-weight: 400;\">, which automatically detects and fixes issues in real-time. For rare cases requiring attention, Self-Troubleshoot offers easy, step-by-step guidance\u2014ensuring uninterrupted payments and keeping your business running smoothly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay in command with Razorpay <\/span><a href=\"https:\/\/razorpay.com\/blog\/introducing-razorpay-pos-command-center\/\"><span style=\"font-weight: 400;\">POS Command Center<\/span><\/a><span style=\"font-weight: 400;\">. Monitor multiple POS devices across locations in real time, receive proactive alerts, and troubleshoot issues instantly ensuring uninterrupted payments and optimized performance.<\/span><\/li>\n<\/ul>\n<h2><strong>We\u2019re reimagining the way enterprises handle payments\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Enterprises don\u2019t build their own CRM or cloud infrastructure\u2014so why should they build their own payments stack? Managing payments at scale is complex, costly, and time-consuming, forcing businesses to create an in-house payments team just to keep things running.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today we launched\u00a0 Razorpay\u2019s Payments as a Service (PaaS), for India\u2019s super-enterprises. They\u2019ll now get a dedicated extended payments team\u2014one that designs, integrates, maintains, and troubleshoots payments in real time. Whether it\u2019s handling surges during flash sales, rerouting failed transactions instantly, or ensuring seamless refunds, we take care of it all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For India\u2019s super-enterprises, this means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bespoke payment solutions tailored to unique needs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time monitoring &amp; optimisation to prevent revenue loss<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Up to 80% cost savings on payments management<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And for Quick commerce brands, we are making high-value purchases a lot more accessible with EMI\u00b2 by Razorpay POS! Now, instant delivery platforms can offer Brand EMI and Full-Swipe Offers, bringing the same affordability customers enjoy in retail and e-commerce. Merchants can unlock higher sales, faster settlements, and automated <a href=\"https:\/\/razorpay.com\/learn\/what-is-reconciliation\/\">reconciliation<\/a>\u2014all with a single integration.\u00a0<\/span><\/p>\n<h2><strong>We\u2019re Upgrading the Core of India\u2019s Go-To Payment Methods<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">We&#8217;re fortifying the foundational infrastructure of India\u2019s most popular payment methods\u2014UPI and Cards\u2014by bringing cutting-edge innovations to the table. With Razorpay\u2019s latest updates, both systems are now faster, more secure, and easier to use, ensuring smoother transactions and enhanced trust for your customers.<\/span><\/p>\n<h3>UPI innovations that will power your business at scale<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Empower your business with real-time control, enhanced payment success rates, and zero downtime with <\/span><a href=\"https:\/\/razorpay.com\/blog\/upi-acquiring-switch-your-gateway-to-everything-upi\/\"><span style=\"font-weight: 400;\">Razorpay\u2019s UPI Switch<\/span><\/a><span style=\"font-weight: 400;\">. Experience sub-100ms latency and the ability to handle 10,000 transactions per second, ensuring a smooth and scalable payment process for your customers. With the addition of Axis Bank as our second banking partner, we\u2019re taking UPI transactions to the next level\u2014making it even easier for you to drive growth and maximize efficiency. Enjoy a truly optimized UPI experience designed to scale with your business needs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launch UPI apps rapidly using <\/span><a href=\"https:\/\/razorpay.com\/blog\/introducing-razorpay-upi-tpap-pro\/\"><span style=\"font-weight: 400;\">TPAP Pro<\/span><\/a><span style=\"font-weight: 400;\">. Integrate quickly with this end-to-end stack, going live in under a month. Benefit from real-time routing across multiple banks to ensure uninterrupted payments and increased visibility on Razorpay\u2019s checkout, all while we handle the infrastructure.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reimagine UPI transactions with <\/span><a href=\"https:\/\/razorpay.com\/blog\/launching-contextual-payments-on-upi\/\"><span style=\"font-weight: 400;\">Contextual Payments<\/span><\/a><span style=\"font-weight: 400;\">. Connect merchant and issuer banks to deliver personalised, real-time discounts, flexible payment options, and seamless service discovery directly within the UPI flow, enhancing every transaction with contextual insights.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accelerate payment speed with <\/span><a href=\"https:\/\/razorpay.com\/blog\/latest-innovations-on-turbo-upi-credit-cards-on-upi-and-more\/\"><span style=\"font-weight: 400;\">Turbo UPI<\/span><\/a><span style=\"font-weight: 400;\">. Achieve a 5x faster, one-step payment experience, eliminating redirections and boosting success rates by 10%. With an in-house SDK, gain enhanced control, security, and full visibility, enabling businesses to go live within a week with 100% data security.<\/span><\/li>\n<\/ul>\n<h3>Card payments that are a swipe above the rest<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With Razorpay <\/span><a href=\"https:\/\/razorpay.com\/blog\/razorpay-push-provisioning-driving-3-3x-higher-spends-on-saved-cards-for-seamless-payments\/\"><span style=\"font-weight: 400;\">Push Provisioning<\/span><\/a><span style=\"font-weight: 400;\">, we\u2019re making it easier than ever for customers to unlock offers just by saving their credit card in their bank\u2019s app. No more re-entering details\u2014just a simple, frictionless experience that helps businesses reach the right customers and build loyalty with ease.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/razorpay.com\/blog\/biometric-authentication-easy-card-payments-checkout\/\"><span style=\"font-weight: 400;\">Biometric Authentication<\/span><\/a><span style=\"font-weight: 400;\"> with Mastercard is all about convenience and security. Forget the hassle of OTPs\u2014now, payments are authenticated with a quick fingerprint or facial scan. It reduces fraud by 35%, makes checkouts faster, and delivers a smoother experience for everyone. Merchants see higher conversion rates, while customers enjoy faster, secure transactions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Then, there\u2019s PayWithPartner \u2013 Device Tokenisation. Now, when customers use their CRED tokenised cards, they can pay across multiple Razorpay merchants instantly\u2014no need to save card details repeatedly. It\u2019s fast, safe, and makes the whole checkout process simpler.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And finally, Razorpay\u2019s <\/span><a href=\"https:\/\/razorpay.com\/blog\/razorpay-acs-risk-engine-achieving-up-to-95-authentication-success-while-minimizing-fraud\/\"><span style=\"font-weight: 400;\">ACS &amp; Risk Engine <\/span><\/a><span style=\"font-weight: 400;\">ensures higher success rates and reduced fraud, delivering a seamless and consumer-first experience. Built for speed, security, and success, Razorpay ACS lets you integrate 4x faster, and has delivered 95% authentication success rate and 99.99% uptime for uninterrupted transactions.<\/span><\/li>\n<\/ul>\n<h2><b>We\u2019re not just taking India to the world, but also the world to India<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you&#8217;re a freelancer, an e-commerce exporter, or a global business eyeing the Indian market, we\u2019ve made international payments effortless. Here&#8217;s how we\u2019re helping you break boundaries and grow without limits:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enable freelancers to accept international card payments effortlessly. With our International Card Payments for Freelancers, they can now onboard in just one day and start accepting cards and bank transfers on a single platform\u2014no more struggling with costly alternatives or complex setups.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost your global e-commerce success with <\/span><a href=\"https:\/\/razorpay.com\/blog\/razorpay-is-now-amazon-approved-take-your-e-commerce-business-to-the-world-with-moneysaver-export-account\/\"><span style=\"font-weight: 400;\">MoneySaver Export Account<\/span><\/a><span style=\"font-weight: 400;\">. As the first Amazon-approved Indian payment aggregator, Razorpay empowers Indian exporters on Amazon\u2019s Global Selling program to collect international payouts seamlessly. Say goodbye to high FX charges, long settlement times, and limited support. Enjoy ZERO FX markup, 24-hour settlements, and 24&#215;7 India-based support\u2014all while staying compliant with Shipping Bill regulations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maximise your international payment success with SmartAccept. This intelligent solution optimises messaging, uses intelligent routing, and leverages Razorpay\u2019s in-house card switch to ensure high availability and scale. With smart retries, SmartAccept boosts your success rates by up to 10%, turning failed payments into completed sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay compliant effortlessly with Razorpay\u2019s <\/span><a href=\"https:\/\/razorpay.com\/blog\/exporting-software-softex-filing-simplified\/\"><span style=\"font-weight: 400;\">Compliance Suite for Exporters<\/span><\/a><span style=\"font-weight: 400;\">. From applying for or renewing your Importer Exporter Code to automatically regularising shipping bills through APIs, we\u2019ve made compliance simple. Access automated FIRS\/FIRC on your dashboard, calculate import duties in real-time, and file Softex with ease\u2014keeping you compliant with RBI guidelines. Spend less time on paperwork and more on growing your export business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expand into India effortlessly with <\/span><a href=\"https:\/\/razorpay.com\/blog\/everything-you-need-to-know-about-import-payments\/#:~:text=Razorpay's%20Import%20Flow%20is%20the,track%20to%20international%20trade%20success.\"><span style=\"font-weight: 400;\">Razorpay Import Stack<\/span><\/a><span style=\"font-weight: 400;\">. Now, global businesses can accept UPI payments and all major cards from Indian customers and settle directly in their international accounts\u2014without needing a local entity. Collect payments in INR, get support for subscriptions, and enjoy best-in-class success rates, all while delivering a seamless, compliant payment experience. The world\u2019s largest market just became more accessible.<\/span><\/li>\n<\/ul>\n<h2><b>We\u2019re making every marketing rupee work even harder<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With Razorpay Engage, we\u2019re giving businesses smarter ways to attract, retain, and reward customers, turning every interaction into an opportunity for growth. Because keeping customers hooked isn\u2019t just about the first purchase\u2014it\u2019s about building lasting relationships. And here\u2019s everything we launched for Razorpay Engage\u2026.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost engagement with <a href=\"https:\/\/razorpay.com\/blog\/reimagining-how-businesses-connect-with-customers\/\">Offers Engine<\/a>\u2014create and manage offers across multiple prepaid payment methods, reduce redundancy, expand advertiser reach, and drive higher top-of-funnel traffic seamlessly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retain customers our omni-channel <a href=\"http:\/\/ull-stack retention and engagement suite\" rel=\"nofollow\">retention and engagement suite<\/a>\u2014power brand wallets, automate rewards, enable smart refunds, and gamify experiences across mobile, web, and in-store channels with Razorpay-powered integrations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And reimagine gifting with a next-gen <a href=\"https:\/\/razorpay.com\/blog\/the-15-7b-gift-card-revolution\/\">Gift Cards Platform<\/a>\u2014customize redemption rules, apply segment-based discounts, create product-specific cards, prevent fraud with AI, and manage everything with a one-click dashboard. At FTX we announced our partnership with Apple Premium Reseller, Lenskart, and Blinkit to power their gift cards.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>AI is here\u2026and it\u2019s changing the way you look at payments<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">At FTX last year, we launched <strong>RAY<\/strong> \u2014 your all-in-one Payments Assistant. It solved payment issues in seconds, offering product suggestions, explaining failures, and delivering personalized updates. Today, we take RAY even further with new AI-powered innovations, making payments smoother than ever.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Onboarding just got 10x faster and smoother with the all-new <\/span><b>RAY Concierge<\/b><span style=\"font-weight: 400;\">. We\u2019ve already made onboarding simpler by reducing paperwork, but now, thanks to AI, it\u2019s instant. Upload your documents, and our AI does the rest\u2014analyzing your website, extracting business and banking details, and filling out the form for you.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With <\/span><b>RAY Co-Pilot<\/b><span style=\"font-weight: 400;\">, we\u2019ve made integration even more seamless. Now, all you need to do is tell Co-Pilot what you need, and it will generate the code, test the setup, and seamlessly integrate it into your system. No more manual testing, no more headaches\u2014just an effortless integration experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payments are no longer a separate step in the checkout process. Thanks to <\/span><strong>RAY Agentic AI Toolkit<\/strong><span style=\"font-weight: 400;\">, your AI assistant will handle the entire transaction inside the conversation\u2014without redirecting you to a checkout page or asking you for an OTP. It\u2019s a truly seamless, frictionless payment experience. And the best part? Businesses can customise it to their needs\u2014whether it\u2019s enabling instant refunds or building their own AI-powered dashboards.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supercharge your finance team with <\/span><b>RAY for <\/b><span style=\"font-weight: 400;\">Business Banking+. Automate transactions, streamline reconciliations, and simplify compliance\u2014eliminating inefficiencies and manual effort. With real-time insights and predictive intelligence, <strong>RAY<\/strong> transforms finance from a back-office function into a strategic powerhouse.<\/span><\/li>\n<\/ul>\n<h2><b>With Razorpay X, we\u2019ve taken the hassle out of Business Banking<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Issue supplementary cards at zero cost, set custom spending limits, and effortlessly manage recurring subscriptions with the RazorpayX Corporate Card. The auto-reconciliation dashboard saves time and reduces manual tracking for your finance team.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prevent duplicate payments with RazorpayX <\/span><a href=\"https:\/\/razorpay.com\/blog\/introducing-razorpayx-duplicateshield-your-ai-powered-guardian-against-accidental-duplicate-payouts\/\"><span style=\"font-weight: 400;\">DuplicateShield<\/span><\/a><span style=\"font-weight: 400;\">. This AI-powered solution detects duplicate debits before they happen by analysing transaction details and learning from past patterns, ensuring accurate payouts every time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Streamline payouts with RazorpayX <\/span><a href=\"https:\/\/razorpay.com\/blog\/razorpayx-launches-directtophone-payouts-transfer-money-instantly-with-just-a-phone-number\/\"><span style=\"font-weight: 400;\">DirectToPhone Payouts<\/span><\/a><span style=\"font-weight: 400;\">. Instantly transfer money using only a customer\u2019s name and phone number, eliminating the need for UPI IDs or bank details. Simplify payouts across UPI, IMPS, NEFT, and RTGS, reducing errors and compliance issues.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track incoming payments effortlessly with RazorpayX <\/span><a href=\"https:\/\/razorpay.com\/blog\/razorpayx-smart-collect-2-0-instant-collections-automated-reconciliation-redefine-your-bank-transfers\/\"><span style=\"font-weight: 400;\">Smart Collect 2.0<\/span><\/a><span style=\"font-weight: 400;\">. Reconcile payments from multiple channels, including NEFT, RTGS, IMPS, and UPI, using unique customer identifiers and virtual UPI IDs. Instantly send payment confirmations to customers for smooth operations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revolutionize payroll management with RazorpayX <\/span><a href=\"https:\/\/razorpay.com\/blog\/razorpayx-payroll-indias-first-fully-automated-payroll-compliance-software\/\"><span style=\"font-weight: 400;\">Payroll Engine 2.0\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> Explain My Payslip. This AI-powered assistant offers real-time, context-aware answers to payroll queries, streamlining payroll tasks and delivering personalized explanations based on your organization\u2019s setup.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make smarter decisions with RazorpayX Smart Insight Generator. Our AI-powered assistant in the RazorpayX business banking suite delivers actionable insights, predictive alerts, and deep financial analysis\u2014powered by natural language processing and advanced data visualization. Make smarter, faster decisions with ease.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And finally, we launched RazorpayX <\/span><a href=\"https:\/\/razorpay.com\/blog\/smarter-controls-enhanced-vendor-management-introducing-budgeting-vendor-verification-on-razorpayx-source-to-pay\/\"><span style=\"font-weight: 400;\">Source-To-Pay\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> new Budgeting &amp; Vendor Verification features, designed to tackle the persistent inefficiencies in Accounts Payable (AP). The Budgeting module empowers finance teams to track every rupee, assign department and project-specific budgets, and gain real-time spending visibility\u2014all within a single system. Meanwhile, the Vendor Verify module streamlines vendor onboarding by automating document verification and compliance checks, reducing onboarding time from weeks to hours and minimizing fraud risks. These updates enable faster closures, smarter decisions, and improved cash flow management\u2014empowering finance teams to focus on strategy, not firefighting.<\/span><\/li>\n<\/ul>\n<h2><b>And you can stay on top of your business\u2019 finances, effortlessly\u2026<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Streamline your business finances with <\/span><b>Razorpay\u2019s Unified Financial Console<\/b><span style=\"font-weight: 400;\">\u2014one login, one seamless experience. Say goodbye to juggling multiple platforms and disconnected data. Now, you get a centralized view of your payments, payouts, banking, and cash flow trends, all in one place. Track revenue from online and offline sales, manage vendor payouts effortlessly, and gain clear, actionable insights to help you scale faster and smarter. This isn\u2019t just a dashboard\u2014it\u2019s the future of business finance.<\/span><\/p>\n<h2><b>To sum up\u2026<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">At Razorpay, we are relentlessly committed to shaping the future of payments and empowering businesses to thrive in a rapidly evolving digital world. The innovations we featured at FTX 2025 is a testament to our mission to help businesses with all things money movement \u2014whether online, in-store, or across borders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we look ahead, we are more committed than ever to transforming how businesses operate\u2014whether you\u2019re a freelancer, an e-commerce giant, or a global enterprise. Razorpay is here to make payments faster, smarter, and more accessible than ever before. With our innovative solutions and AI-powered advancements, we\u2019re excited to be your partner in navigating the future of commerce, ensuring your business not only survives but thrives in the ever-evolving digital economy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s shape the future of payments together. One payment at a time.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Razorpay, we don\u2019t just imagine the future, we build it.\u00a0 And at FTX 2025, we showcased what the future of payments looks like\u2014an ecosystem designed for those who dream, dare and disrupt. We\u2019ve always believed that payments should do more than just move money\u2014they should fuel your growth, elevate your customer experience, and help<\/p>\n","protected":false},"author":103,"featured_media":20832,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[69,26],"tags":[924,926],"class_list":{"0":"post-20611","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-razorpay-stories","8":"category-payments","9":"tag-ftx2025","10":"tag-razorpay-ftx"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/20611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=20611"}],"version-history":[{"count":10,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/20611\/revisions"}],"predecessor-version":[{"id":22434,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/20611\/revisions\/22434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/20832"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=20611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=20611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=20611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}