{"id":20565,"date":"2025-02-14T11:52:32","date_gmt":"2025-02-14T06:22:32","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=20565"},"modified":"2025-09-24T13:21:21","modified_gmt":"2025-09-24T07:51:21","slug":"introducing-login-with-razorpay","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/introducing-login-with-razorpay\/","title":{"rendered":"Introducing Login With Razorpay"},"content":{"rendered":"<p>Login friction is a silent conversion killer. Every forgotten password and extra field a customer has to fill is a potential point of abandonment. For e-commerce businesses, creating a seamless path from discovery to purchase is essential for survival.<\/p>\n<p>This is where a smarter login system becomes critical.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d2db87ef496\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d2db87ef496\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/blog\/introducing-login-with-razorpay\/#What_is_Login_With_Razorpay\" >What is Login With Razorpay?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/blog\/introducing-login-with-razorpay\/#How_to_Enable_Login_With_Razorpay_on_Your_Shopify_Store\" >How to Enable Login With Razorpay on Your Shopify Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/blog\/introducing-login-with-razorpay\/#New_Update_Advanced_Customization_Global_Support\" >New Update: Advanced Customization &amp; Global Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/blog\/introducing-login-with-razorpay\/#Why_Ecommerce_Businesses_Need_Login_With_Razorpay\" >Why Ecommerce Businesses Need Login With Razorpay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/blog\/introducing-login-with-razorpay\/#Frequently_Asked_Questions_FAQ\" >Frequently Asked Questions (FAQ)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/razorpay.com\/blog\/introducing-login-with-razorpay\/#The_Future_of_Frictionless_Ecommerce_Logins\" >The Future of Frictionless Ecommerce Logins<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Login_With_Razorpay\"><\/span><span style=\"font-weight: 400;\">What is Login With Razorpay?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Login With Razorpay is an intelligent login system designed specifically for e-commerce businesses. It enables your customers to log in once and stay authenticated across a vast network of stores. This provides a seamless, one-tap checkout experience while giving you deeper customer insights to grow your business.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a style=\"border-radius: 3px; background: #13418F; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.typeform.com\/to\/L031WWyk?utm_source=xxxxx&amp;utm_medium=xxxxx&amp;utm_campaign=xxxxx\" target=\"_blank\" rel=\"noopener nofollow\">Get Login With Razorpay Now<\/a><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Enable_Login_With_Razorpay_on_Your_Shopify_Store\"><\/span><span style=\"font-weight: 400;\">How to Enable Login With Razorpay on Your Shopify Store<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Getting started is simple. The setup involves two key stages: configuring your Shopify account settings and then enabling the feature in your Razorpay Dashboard.<\/p>\n<h3>#1: Configure Your Shopify Settings<\/h3>\n<p>First, you&#8217;ll need to adjust your customer account settings in Shopify to allow the integration.<\/p>\n<ol start=\"1\">\n<li>Log in to your <b>Shopify Store<\/b> and navigate to <b>Settings \u2192 Customer accounts<\/b>.<\/li>\n<li>In the <b>Login Links<\/b> section, select <b>Legacy<\/b>.<\/li>\n<li>Click <b>Switch to legacy customer accounts<\/b> to confirm.<\/li>\n<li>On the home page, navigate to <b>Online Store \u2192 Preferences<\/b> in the <b>Sales channels<\/b> section.<\/li>\n<li>Scroll down to the <b>Spam Protection<\/b> section and disable the <b>Enable on login, create account and password recovery pages<\/b> setting.<\/li>\n<li>Click <b>Save<\/b>.<\/li>\n<\/ol>\n<h3>#2: Enable in Your Razorpay Dashboard<\/h3>\n<p>Once your Shopify store is ready, you can activate the feature in Razorpay.<\/p>\n<ol start=\"1\">\n<li>Log in to the <b>Razorpay Dashboard<\/b> and navigate to <b>Magic Checkout \u2192 Setup &amp; Settings<\/b>.<\/li>\n<li>Navigate to <b>Login with Razorpay Setup<\/b>.<\/li>\n<li>Turn on <b>Enable Login with Razorpay<\/b>.<\/li>\n<\/ol>\n<p>For more detailed technical information, you can always refer to our <b><a class=\"ng-star-inserted\" href=\"https:\/\/razorpay.com\/docs\/payments\/magic-checkout\/login-with-razorpay\/\" target=\"_blank\" rel=\"noopener\">official documentation<\/a><\/b>.<\/p>\n<h3><span style=\"font-weight: 400;\">Key Features:<\/span><\/h3>\n<p>By enabling Login With Razorpay, you unlock a powerful suite of tools designed to boost conversions and reduce costs.<\/p>\n<p><b>\u2714 One-Tap Authentication:<\/b> Users can log in instantly with their phone number &amp; OTP, eliminating password fatigue.<\/p>\n<p><b>\u2714 Plug-and-Play:<\/b> Instant setup on your Shopify store.<\/p>\n<p><b>\u2714 Multiple Login Methods:<\/b> Enable logins through SSO, OTP, Biometric authentication, Truecaller, Email, and more.<\/p>\n<p><b>\u2714 Unified Login Across Businesses:<\/b> A single login ensures customers remain authenticated across all Razorpay-powered stores.<\/p>\n<p><b>\u2714 Pre-Filled Checkout Information:<\/b> Auto-fills saved addresses and payment details to speed up transactions.<\/p>\n<p><b>\u2714 Incentivized Login:<\/b> Offer exclusive discounts or loyalty perks to encourage account creation.<\/p>\n<p><b>\u2714 Customer Behavior Tracking:<\/b> Gain valuable insights into shopping habits and abandoned carts for smarter retargeting.<\/p>\n<p><b>\u2714 Higher Checkout Completion Rates:<\/b> Reduces login friction, leading to more successful transactions.<\/p>\n<p><b>\u2714 Lower Customer Acquisition Costs (CAC):<\/b> Leverages first-party data to retarget warm leads instead of relying on costly new customer acquisition.<\/p>\n<p><b>\u2714 Better Cart Recovery:<\/b> Helps recover abandoned carts by identifying users earlier in the purchase journey.<\/p>\n<p>\u2714\u00a0<b>Built-In Privacy &amp; Consent Management<\/b>: Gives customers full control over their communication preferences and marketing opt-ins.<\/p>\n<p>\u2714\u00a0<b>Customizable Login Experience:<\/b>\u00a0Merchants have full flexibility to personalize the login screen to communicate key messages. They can highlight anything from store policies and trust signals to promotional campaigns, limited-time offers, and much more. Example use cases include:<\/p>\n<ul>\n<li aria-level=\"1\">Announcing same-day delivery or assured returns to build customer confidence.<\/li>\n<li aria-level=\"1\">Showcasing store certifications and customer ratings for added credibility.<\/li>\n<li aria-level=\"1\">Promoting time-sensitive offers, coupon codes, or new product launches at the moment of login.<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Transparent and Customizable Customer Consent<\/span><\/h3>\n<p>Unlike other solutions that bury consent settings within Terms &amp; Conditions, Login With Razorpay is designed to provide clear and user-friendly data permissions when it launches.<\/p>\n<p><b>Businesses Can Customize Consent Settings:<\/b><b><br \/>\n<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u2705 <\/span><b>Unified Consent<\/b><span style=\"font-weight: 400;\">: A single opt-in covering Phone, Email, and WhatsApp marketing.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2705 <\/span><b>Granular Consent<\/b><span style=\"font-weight: 400;\">: Customers can select individual communication preferences for marketing messages.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2705 <\/span><b>Opt-Out Flexibility<\/b><span style=\"font-weight: 400;\">: Businesses who do not plan to retarget customers can disable consent prompts entirely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach fosters customer trust while enabling businesses to build strong, long-term relationships.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"New_Update_Advanced_Customization_Global_Support\"><\/span><span style=\"font-weight: 400;\">New Update: Advanced Customization &amp; Global Support<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"170\" data-end=\"258\">We have made Login With Razorpay even smarter with support for GeoIP-based logic in SSO.<\/p>\n<p data-start=\"260\" data-end=\"513\"><strong>What\u2019s New: <\/strong>For stores with international traffic, SSO now automatically deactivates for non-Indian IPs, ensuring a smooth login experience for global customers. International shoppers will seamlessly fall back to the default Shopify login experience.<\/p>\n<p data-start=\"515\" data-end=\"693\">Businesses can also opt in to a forced redirect flow tailored for international users. (Refer to the screenshot. This is an opt-in feature.)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23236\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/02\/image-2.png\" alt=\"login with razorpay- Global sso\" width=\"598\" height=\"352\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/02\/image-2.png 1632w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/02\/image-2-300x176.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/02\/image-2-1024x602.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/02\/image-2-768x452.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/02\/image-2-1536x904.png 1536w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Ecommerce_Businesses_Need_Login_With_Razorpay\"><\/span><span style=\"font-weight: 400;\">Why Ecommerce Businesses Need Login With Razorpay<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u2705 <\/span><b>Higher Checkout Completion Rates<\/b><span style=\"font-weight: 400;\">: Reduces login friction, leading to more successful transactions.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2705 <\/span><b>Lower Customer Acquisition Costs (CAC)<\/b><span style=\"font-weight: 400;\">: Leverages first-party data to retarget warm leads instead of relying on costly new customer acquisition.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2705 <\/span><b>Improved User Experience<\/b><span style=\"font-weight: 400;\">: Enables a personalized shopping journey with auto-filled details and targeted offers.<\/span><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u2705 <\/span><b>Better Cart Recovery<\/b><span style=\"font-weight: 400;\">: Helps recover abandoned carts by identifying users earlier in the purchase journey.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQ\"><\/span><span style=\"font-weight: 400;\">Frequently Asked Questions (FAQ)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>1. Is this feature available for platforms other than Shopify?<\/b><\/p>\n<p>Currently, Login With Razorpay is exclusively available for Shopify merchants. We are always working to expand our offerings, so stay tuned for future updates!<\/p>\n<p><b>2. What are the requirements to use this feature?<\/b><\/p>\n<p>This feature is available to all Shopify merchants who have Magic Checkout enabled on their Razorpay Dashboard.<\/p>\n<p><b>3. How does this improve the login experience for my customers?<\/b><\/p>\n<p>It creates a unified login for customers across the Razorpay network. If a customer has logged in once on <i>any<\/i> participating store, their details (like saved addresses) can be pre-filled on <i>your<\/i> store, dramatically speeding up checkout.<\/p>\n<p><b>4. Can I customize the look of the login screen?<\/b><\/p>\n<p>Yes! You have full flexibility to personalize the login screen to match your brand and communicate key messages, such as special offers, trust signals, or return policies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Future_of_Frictionless_Ecommerce_Logins\"><\/span><span style=\"font-weight: 400;\">The Future of Frictionless Ecommerce Logins<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Login With Razorpay isn\u2019t just about simplifying logins; it\u2019s about empowering businesses with better customer insights, stronger retention strategies, and higher conversion rates. With seamless authentication, auto-filled checkouts, and robust privacy controls, it ensures businesses increase sales while respecting customer preferences.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><strong>\ud83d\udd0a<\/strong>Login With Razorpay is now live and transforming the e-commerce experience! <strong>Read more <a href=\"https:\/\/razorpay.com\/blog\/login-with-razorpay\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.\u00a0<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><br \/>\n<a style=\"border-radius: 3px; background: #13418F; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.typeform.com\/to\/L031WWyk?utm_source=xxxxx&amp;utm_medium=xxxxx&amp;utm_campaign=xxxxx\" target=\"_blank\" rel=\"noopener nofollow\">Get Login With Razorpay Now<\/a><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boost conversions with Login With Razorpay\u2014secure, one-tap logins, auto-filled checkouts, and smarter customer insights for a seamless e-commerce experience.<\/p>\n","protected":false},"author":87,"featured_media":23014,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[637,284,648],"tags":[34,11,1001,638],"class_list":{"0":"post-20565","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-magic-checkout-product-updates","8":"category-ecommerce","9":"category-magic-checkout-blogs","10":"tag-ecommerce","11":"tag-featured","12":"tag-login-with-razorpay","13":"tag-magic-checkout-product-updates"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/20565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=20565"}],"version-history":[{"count":11,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/20565\/revisions"}],"predecessor-version":[{"id":24212,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/20565\/revisions\/24212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/23014"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=20565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=20565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=20565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}