{"id":20041,"date":"2025-01-15T11:30:44","date_gmt":"2025-01-15T06:00:44","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=20041"},"modified":"2025-01-15T11:30:44","modified_gmt":"2025-01-15T06:00:44","slug":"boost-order-conversion-rates-with-magic-checkout","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/boost-order-conversion-rates-with-magic-checkout\/","title":{"rendered":"How Magic Checkout Improves Your Order Conversion Rates"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For e-commerce businesses, every step of the customer journey matters. One of the most crucial stages is the checkout process\u2014a seamless experience can mean the difference between a completed purchase and an abandoned cart. That\u2019s where <\/span>Magic Checkout<span style=\"font-weight: 400;\">, Razorpay\u2019s one-click checkout solution, comes in. Designed to simplify payments and enhance the user experience, Magic Checkout is helping businesses improve their order conversion rates.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e8d05a6027e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e8d05a6027e\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/blog\/boost-order-conversion-rates-with-magic-checkout\/#Why_Focus_on_Order_Conversion_Rates\" >Why Focus on Order Conversion Rates?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/blog\/boost-order-conversion-rates-with-magic-checkout\/#Key_Features_of_Magic_Checkout\" >Key Features of Magic Checkout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/blog\/boost-order-conversion-rates-with-magic-checkout\/#Magic_Checkout_in_Action\" >Magic Checkout in Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/blog\/boost-order-conversion-rates-with-magic-checkout\/#Why_Magic_Checkout_Stands_Out\" >Why Magic Checkout Stands Out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/blog\/boost-order-conversion-rates-with-magic-checkout\/#Take_the_Next_Step\" >Take the Next Step<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Focus_on_Order_Conversion_Rates\"><\/span><span style=\"font-weight: 400;\">Why Focus on Order Conversion Rates?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Order conversion rate\u2014the percentage of website visitors who complete a purchase\u2014is one of the most important metrics for any e-commerce business. A higher order conversion rate translates to better revenue, improved customer satisfaction, and stronger brand loyalty. However, achieving high conversion rates requires addressing pain points like cart abandonment, checkout friction, and customer trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/razorpay.typeform.com\/to\/Zuozx1fN?utm_source=direct%2C+google%2C+learn&amp;utm_medium=blog&amp;utm_campaign=OCR-+Magic-+Final-1#name=xxxxx\" target=\"_blank\" rel=\"noopener nofollow\">Magic Checkout<\/a> directly tackles these issues by offering a host of innovative features that streamline the checkout process and build customer confidence. Dive in!\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Features_of_Magic_Checkout\"><\/span><span style=\"font-weight: 400;\">Key Features of Magic Checkout<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Intelligent COD<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Fraudulent cash-on-delivery (COD) orders can drain resources and disrupt operations. The Intelligent COD system proactively identifies and intercepts suspicious orders using advanced algorithms. By flagging issues like duplicate orders or incomplete addresses, businesses can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce fraudulent transactions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Save operational costs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure smoother order fulfillment<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Read More: <\/span><a href=\"https:\/\/razorpay.com\/docs\/payments\/magic-checkout\/rto-reduction\/allowlist-blocklist\/#:~:text=To%20enable%20COD%20Intelligence%2C%20navigate,RTO%20Settings%2C%20enable%20COD%20Intelligence.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Link<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">2. Auto Prefill for Faster Checkouts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lengthy forms can frustrate shoppers and lead to cart abandonment. Magic Checkout eliminates this hurdle by pre-filling customer details like email addresses, phone numbers, and shipping information. This makes the process:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5x faster<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">40% more effective at boosting conversions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easier for repeat customers, enhancing their shopping experience<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Read More: <\/span><a href=\"https:\/\/razorpay.com\/blog\/brand-new-razorpay-checkout\/#Effortless_Checkout_with_Automatic_Data_Pre-Fill\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Link<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">3. Gamified Promotions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Generic promotions often fail to engage customers. Businesses can now personalize and gamify offers, presenting targeted discounts and interactive promotions at checkout. This approach:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increases engagement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boosts average order value by up to 47%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourages repeat purchases<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Read More: <\/span><a href=\"https:\/\/razorpay.com\/blog\/coupons-suite\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Link<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">4. Checkout Customization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Brand consistency is key to building trust. Magic Checkout allows businesses to fully customize their checkout pages, aligning them with their brand\u2019s colors, fonts, and logos. This ensures:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A cohesive customer journey<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved brand recall<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A frictionless shopping experience<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Read More: <\/span><a href=\"https:\/\/razorpay.com\/blog\/razorpay-checkout-customization\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Link<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">5. RTO Intelligence, Dashboard, and Protection<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Return to Origin (RTO) orders are a major pain point for many businesses. The RTO Analytics Dashboard provides actionable insights, helping merchants identify and address high-risk orders. Key benefits include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduced RTO rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better decision-making through detailed metrics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Protection from reverse shipping costs via RTO reimbursement<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Read More: <\/span><a href=\"https:\/\/razorpay.com\/blog\/return-to-origin-analytics-dashboard\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Link<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">6. Partial COD for Flexible Payments<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cash-on-delivery can be risky, but the Partial COD option mitigates this by allowing customers to pay part of their total upfront. This approach:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduces cancellations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improves cash flow<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Builds trust for high-value transactions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Read More: <\/span><a href=\"https:\/\/razorpay.com\/blog\/partial-payments-partial-cod\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Link<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">7. Trust Markers for Customer Confidence<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Checkout hesitation often stems from concerns about security and reliability. Trust Markers displayed on the checkout page address these concerns by emphasizing secure payments, reliable delivery, and ethical business practices. These markers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost customer trust<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce cart abandonment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhance your brand\u2019s credibility<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Read More: <\/span><a href=\"https:\/\/razorpay.com\/blog\/razorpay-trust-markers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Link<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">8. Razorpay Trusted Business Badge<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Establishing trust with new customers is essential in e-commerce. With the Razorpay Trusted Business Badge, seamlessly integrated with Magic Checkout, you provide instant assurance of your brand\u2019s reliability and secure practices.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Advantages:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost your brand\u2019s credibility and gain customer trust effortlessly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unlock up to 5% higher revenue by instilling shopper confidence.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage prepaid payments while minimizing reliance on cash-on-delivery (COD) options.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Read More: <\/span><a href=\"https:\/\/razorpay.com\/docs\/payments\/payment-gateway\/features\/trusted-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Link<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">9. OTP Assist for Seamless Verification<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Manually entering OTPs can be tedious and error-prone. The OTP Assist feature automates this process, retrieving and applying OTPs in real time. This feature:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Speeds up transactions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improves success rates by 3%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensures a smooth customer experience<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Read More: <\/span><a href=\"https:\/\/razorpay.com\/blog\/otp-assists-auto-otp-read-feature\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Link<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">10. Buyer Protection for Peace of Mind<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Magic Checkout includes Razorpay Buyer Protection, offering guarantees for on-time delivery, hassle-free refunds, and secure purchases. This builds trust by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducing disputes over defective or damaged products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boosting add-to-cart rates by 5x<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encouraging prepaid transactions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Read More: <\/span><a href=\"https:\/\/razorpay.com\/blog\/razorpay-buyer-protection\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Link<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Magic_Checkout_in_Action\"><\/span><span style=\"font-weight: 400;\">Magic Checkout in Action<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Nappa Dori<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A luxury lifestyle brand, Nappa Dori faced challenges in ensuring a smooth payment process for its high-end clientele. By implementing Magic Checkout, the brand achieved a 7.3% boost in conversions and faster checkouts, enhancing customer satisfaction. <\/span><a href=\"https:\/\/razorpay.com\/blog\/magic-checkout-case-study-nappa-dori\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Read More<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Uberlyfe<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Specializing in home decor, Uberlyfe struggled with cart abandonment and slow checkouts. Magic Checkout\u2019s auto-prefill feature and abandoned cart data recovery helped the brand increase conversions by 14%. <\/span><a href=\"https:\/\/razorpay.com\/blog\/magic-checkout-case-study-uberlyfes-journey\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Read More<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">DeoDap<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">DeoDap, a leading provider of kitchenware and personal care products, wanted to streamline its checkout process. By integrating Magic Checkout\u2019s address pre-fill and trust markers, the brand saw a 10% sales boost and improved customer trust. <\/span><a href=\"https:\/\/razorpay.com\/blog\/magic-checkout-case-study-deodap\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Read More<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Magic_Checkout_Stands_Out\"><\/span><span style=\"font-weight: 400;\">Why Magic Checkout Stands Out<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Magic Checkout combines cutting-edge technology with a deep understanding of customer needs, creating a seamless and secure shopping experience. Its features are designed to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize the checkout journey<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build and sustain customer trust<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhance critical metrics like conversion rates and average order value<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a style=\"border-radius: 3px; background: #13418F; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.typeform.com\/to\/Zuozx1fN?utm_source=direct%2C+google&amp;utm_medium=blog&amp;utm_campaign=account+creation+vs+one-click+TF#name=xxxxx\" target=\"_blank\" rel=\"noopener nofollow\">Get Magic Checkout!<\/a><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Take_the_Next_Step\"><\/span><span style=\"font-weight: 400;\">Take the Next Step<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your checkout process is more than just a transaction\u2014it\u2019s an opportunity to leave a lasting impression. With <a href=\"https:\/\/razorpay.com\/magic\/?utm_source=direct%2C+google%2C+learn&amp;utm_medium=blog&amp;utm_campaign=OCR-+Magic-+Final-1-LP\" target=\"_blank\" rel=\"noopener\">Magic Checkout<\/a>, you can turn hesitant shoppers into loyal customers while boosting your business\u2019s growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact us today to learn how Magic Checkout can transform your e-commerce experience!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Improve your order conversion rate with Magic Checkout. Discover features like pre-filled forms, trust markers, and buyer protection to boost sales and customer trust.<\/p>\n","protected":false},"author":87,"featured_media":20042,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[284,275],"tags":[34],"class_list":{"0":"post-20041","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"category-magic-checkout","9":"tag-ecommerce"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/20041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=20041"}],"version-history":[{"count":3,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/20041\/revisions"}],"predecessor-version":[{"id":20045,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/20041\/revisions\/20045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/20042"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=20041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=20041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=20041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}