{"id":19857,"date":"2025-01-03T14:46:24","date_gmt":"2025-01-03T09:16:24","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=19857"},"modified":"2026-02-10T15:19:28","modified_gmt":"2026-02-10T09:49:28","slug":"losing-%e2%82%b9%e2%82%b9-over-convenience-fee-razorpay-optimizer-is-your-solution","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/losing-%e2%82%b9%e2%82%b9-over-convenience-fee-razorpay-optimizer-is-your-solution\/","title":{"rendered":"Losing \u20b9\u20b9 Over Convenience Fee? Razorpay Optimizer is Your Solution!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You run an online shop selling handmade candles. Every week, orders pour in from across the country\u2014minimalist soy candles for some, intricate, scented ones for others. Your customers adore your products, and your reputation for fast, seamless delivery is growing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But behind the scenes, things aren\u2019t as easy as they seem. Every payment made online chips away at your profit margins. There are fees for the payment gateway, maintenance costs for your website, and any last-minute tech upgrades you made because of a festive rush. It\u2019s starting to feel like for every candle sold, you\u2019re burning a little more of your profit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You wonder: <\/span><i><span style=\"font-weight: 400;\">How can I keep delighting my customers while covering these operational costs?<\/span><\/i><\/p>\n<p><em data-start=\"702\" data-end=\"782\">When you factor in product costs, gateway charges, and selling price, a simple<\/em> <a href=\"https:\/\/razorpay.com\/s\/business-margin-calculator\/\"><strong data-start=\"783\" data-end=\"806\">margin calculator<\/strong>\u00a0<\/a><em data-start=\"807\" data-end=\"887\">can reveal how much those convenience fees are really eating into your profit.<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Then you discover Razorpay Optimizer\u2019s <\/span><b>Customer Fee Bearer<\/b><span style=\"font-weight: 400;\"> feature. It lights a new wick for you\u2014a way to recover costs without adding friction to your customers\u2019 checkout experience.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19860\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/01\/image2.png\" alt=\"\" width=\"1266\" height=\"1053\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/01\/image2.png 1266w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/01\/image2-300x250.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/01\/image2-1024x852.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/01\/image2-768x639.png 768w\" sizes=\"auto, (max-width: 1266px) 100vw, 1266px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With this feature, you can add a small convenience fee to every transaction routed through Razorpay Optimizer. It\u2019s transparent, seamless, and doesn\u2019t disrupt the smooth shopping experience your customers love. Even better, the fee is refunded to the customer if a refund is ever processed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a small change, but it makes a big difference. Now, every time someone buys that lavender soy candle or a festive gift set, you\u2019re not just earning revenue\u2014you\u2019re recovering your costs too. It\u2019s a way to keep your shop glowing, for you and your customers.\u00a0<\/span><\/p>\n<h2><b>The Magic of Optimizer\u2019s Customer Fee Bearer<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here\u2019s how it works:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Built for Transparency<\/b><span style=\"font-weight: 400;\">: Customers see the convenience fee clearly itemized during checkout, so there are no surprises.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Refund-Friendly<\/b><span style=\"font-weight: 400;\">: If a refund is issued, the convenience fee is returned along with the payment amount\u2014building trust with your customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flexible Configuration<\/b><span style=\"font-weight: 400;\">: Set dynamic fees for different payment methods, tailored to your business needs.<\/span><\/li>\n<\/ol>\n<h2><b>How It Works in Real Life<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here\u2019s how the <\/span><b>Customer Fee Bearer<\/b><span style=\"font-weight: 400;\"> feature integrates seamlessly into your checkout process:<\/span><\/p>\n<ul>\n<li><b>Item Selection<\/b><span style=\"font-weight: 400;\">: A customer browses your website or payment page, selects an item or service, and clicks the <\/span><i><span style=\"font-weight: 400;\">Pay<\/span><\/i><span style=\"font-weight: 400;\"> button.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19861\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/01\/image3.png\" alt=\"\" width=\"1239\" height=\"852\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/01\/image3.png 1239w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/01\/image3-300x206.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/01\/image3-1024x704.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/01\/image3-768x528.png 768w\" sizes=\"auto, (max-width: 1239px) 100vw, 1239px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Checkout Experience<\/b><span style=\"font-weight: 400;\">: Razorpay\u2019s sleek and familiar checkout pop-up appears. The customer selects their preferred payment mode and proceeds by clicking the <\/span><i><span style=\"font-weight: 400;\">Pay<\/span><\/i><span style=\"font-weight: 400;\"> button.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19862\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/01\/image4.png\" alt=\"\" width=\"663\" height=\"1056\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/01\/image4.png 663w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/01\/image4-188x300.png 188w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/01\/image4-643x1024.png 643w\" sizes=\"auto, (max-width: 663px) 100vw, 663px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fees Breakdown<\/b><span style=\"font-weight: 400;\">: A page clearly showing the total amount, including the convenience fee, is displayed. The customer reviews the breakdown, understands the additional fee, and clicks <\/span><i><span style=\"font-weight: 400;\">Continue and Pay<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19859\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/01\/image1.png\" alt=\"\" width=\"632\" height=\"1060\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/01\/image1.png 632w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/01\/image1-179x300.png 179w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/01\/image1-611x1024.png 611w\" sizes=\"auto, (max-width: 632px) 100vw, 632px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Payment Completion<\/b><span style=\"font-weight: 400;\">: The customer is redirected to the payment gateway or bank page, where the total amount (product price + convenience fee) is processed.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The result? You recover a portion of your operational costs while maintaining a smooth and transparent checkout experience for your customers.<\/span><\/p>\n<h2><b>Things to Keep in Mind<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While the feature is designed to simplify fee collection, there are a few things to note:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Supported Currency<\/b><span style=\"font-weight: 400;\">: Currently, it\u2019s available only for payments in INR. This feature is not available for international payments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Limitations<\/b><span style=\"font-weight: 400;\">: The feature doesn\u2019t apply to Smart Collect (via Virtual Accounts, VPAs, or QR codes), Route, or Subscriptions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer Communication<\/b><span style=\"font-weight: 400;\">: Ensure customers are informed about the fee beforehand, either on your website or during checkout.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimizer Compatibility<\/b><span style=\"font-weight: 400;\">: The feature is supported across all Optimizer gateways.<\/span><\/li>\n<\/ul>\n<h2><b>Setting It Up: How to Make It Work for Your Business<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019re intrigued. How do you get started?<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reach Out to Your Account Manager<\/b><span style=\"font-weight: 400;\">: Share the specific fee you\u2019d like to configure for each payment method.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Activate the Feature<\/b><span style=\"font-weight: 400;\">: Once enabled, convenience fees will be added automatically during the checkout process.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">It\u2019s that simple.<\/span><\/p>\n<h2><b>Other Optimizer Features to Look Out For<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Razorpay Optimizer goes beyond cost recovery, offering features to streamline payments and boost your business:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>100% Uptime<\/b><span style=\"font-weight: 400;\">: Ensure uninterrupted payment processing, reducing cart abandonment and maximizing transactions during peak sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Boost Success Rates by 10%<\/b><span style=\"font-weight: 400;\">: Smart routing minimizes declines and errors, improving payment success rates and revenue effortlessly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>One-Click Integration<\/b><span style=\"font-weight: 400;\">: Activate Optimizer with a single click\u2014no technical expertise is needed for seamless integration.<\/span><\/li>\n<\/ol>\n<h2><b>Keep Your Business Growing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Running an online shop is no small feat, but with the right tools, you can make it sustainable and scalable. Razorpay Optimizer\u2019s <\/span><b>Customer Fee Bearer<\/b><span style=\"font-weight: 400;\"> feature ensures that while your customers enjoy the convenience of shopping, your business enjoys the benefits of cost recovery.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to add this spark to your shop? Reach out to your Razorpay Account Manager today and take the next step toward financial sustainability!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19851\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/01\/Razorpay-Optimizer.png\" alt=\"\" width=\"1999\" height=\"1048\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/01\/Razorpay-Optimizer.png 1999w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/01\/Razorpay-Optimizer-300x157.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/01\/Razorpay-Optimizer-1024x537.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/01\/Razorpay-Optimizer-768x403.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/01\/Razorpay-Optimizer-1536x805.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<div style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #528FF0; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/form.typeform.com\/to\/YZnQFlwS\" rel=\"nofollow noopener\" target=\"_blank\">Get started with Razorpay Optimizer!<\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You run an online shop selling handmade candles. Every week, orders pour in from across the country\u2014minimalist soy candles for some, intricate, scented ones for others. Your customers adore your products, and your reputation for fast, seamless delivery is growing. But behind the scenes, things aren\u2019t as easy as they seem. Every payment made online<\/p>\n","protected":false},"author":129,"featured_media":19846,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[540],"tags":[719,531],"class_list":{"0":"post-19857","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-optimizer","8":"tag-multiple-payment-gateways","9":"tag-razorpay-optimizer"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/19857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/129"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=19857"}],"version-history":[{"count":4,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/19857\/revisions"}],"predecessor-version":[{"id":26015,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/19857\/revisions\/26015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/19846"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=19857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=19857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=19857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}