{"id":19709,"date":"2024-12-24T12:57:22","date_gmt":"2024-12-24T07:27:22","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=19709"},"modified":"2025-11-28T23:43:34","modified_gmt":"2025-11-28T18:13:34","slug":"root-and-soil-goes-global-with-razorpay","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/root-and-soil-goes-global-with-razorpay\/","title":{"rendered":"From Pollachi to the World: Root and Soil\u2019s Global Expansion, Powered by Razorpay"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It all began with Priyadharshini, a mother deeply distressed by the rashes on her infant daughter\u2019s cheek. She had tried every commercial baby product out there, but nothing seemed to help.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In her search for a solution, she finally reached out to an old friend, Megala. Megala, who ran her own farm, sent over a bottle of some hand-extracted coconut oil in the hope it might provide relief. And it did.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When Priyadharshini applied the oil on her daughter\u2019s face, the allergy disappeared almost overnight! As someone who had always felt a connection with nature, this further strengthened her belief in its healing power.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The two friends were excited by the discovery of this simple but potent home remedy and thought \u201cWhy not share this with others?\u201d and that\u2019s how the seeds of <\/span><i><span style=\"font-weight: 400;\">Root and Soil <\/span><\/i><span style=\"font-weight: 400;\">were planted.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lot has happened since and Razorpay has been right next to them in their growth journey. The once small operation that started with three types of coconut oils has since evolved into a flourishing business with over 35 products today and customers from all parts of the world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite the scale at which the business now operates, they continue to be rooted to their mission which is to support newer parents with carefully crafted natural remedies. All the products are handcrafted in a small village near Pollachi, Tamil Nadu.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">International Expansion and its Challenges\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After the success in the Indian market, Priyadharshini felt it was time to take <\/span><i><span style=\"font-weight: 400;\">Root and Soil<\/span><\/i><span style=\"font-weight: 400;\"> to an international audience too. However, being an exporter brought with it its own challenges, as far as international payments were concerned: <\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They were dealing with multiple currencies across different countries and wanted to give their customers the ability to pay securely in their local currency, while delivering the best payment experience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They wanted to offer their customers the widest coverage of international debit and credit cards.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They also wanted to ensure a high success rate to reduce failed transactions and deliver an excellent customer experience.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">The Razorpay International Payments Advantage<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To ensure her international customers enjoyed the best purchase experience, Priyadharshini chose Razorpay for <\/span><i><span style=\"font-weight: 400;\">Root and Soil\u2019s<\/span><\/i> <a href=\"https:\/\/razorpay.com\/international-payment-gateway-india\/\"><span style=\"font-weight: 400;\">International Payment gateway<\/span><\/a><span style=\"font-weight: 400;\"> needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Razorpay Impact:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ol>\n<li><b> Powering Growth: <\/b><span style=\"font-weight: 400;\">Root and Soil has seen a <\/span><b>40% increase in international revenue<\/b><span style=\"font-weight: 400;\"> in the last year.\u00a0\u00a0<\/span><\/li>\n<li><b>Improved Success Rate: <\/b><span style=\"font-weight: 400;\">Success Rates have shot up by about <\/span><b>13%. <\/b><span style=\"font-weight: 400;\">This means customers now face fewer payment failures, resulting in a much smoother and reliable checkout experience.\u00a0<\/span><\/li>\n<li><b>Expanding Global Presence: <\/b><i><span style=\"font-weight: 400;\">Root and Soil <\/span><\/i><span style=\"font-weight: 400;\">has also been able to expand its presence from 3 countries to now over 12 countries.\u00a0<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">The Road Ahead: Newer Regions to Conquer<\/span><\/h2>\n<p><i><span style=\"font-weight: 400;\">Root and Soil\u2019s<\/span><\/i><span style=\"font-weight: 400;\"> success since working with Razorpay International Payments highlights the critical role that the right payment infrastructure plays in driving business growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a solid foundation now in place, Priyadharshini\u2019s team has now set its sights on newer markets like the UAE, the US, Singapore, and Malaysia where there has been much interest from consumers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As <\/span><i><span style=\"font-weight: 400;\">Root and Soil<\/span><\/i><span style=\"font-weight: 400;\"> continues to broaden its global footprint, Razorpay\u2019s robust infrastructure will enable the brand to maintain a seamless, trustworthy, and frictionless payment experience for customers around the world. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It all began with Priyadharshini, a mother deeply distressed by the rashes on her infant daughter\u2019s cheek. She had tried every commercial baby product out there, but nothing seemed to help.\u00a0 In her search for a solution, she finally reached out to an old friend, Megala. Megala, who ran her own farm, sent over a<\/p>\n","protected":false},"author":158,"featured_media":19711,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[369],"tags":[840,214],"class_list":{"0":"post-19709","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-international-payments","8":"tag-cross-border-success-story","9":"tag-international-payments"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/19709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/158"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=19709"}],"version-history":[{"count":3,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/19709\/revisions"}],"predecessor-version":[{"id":24855,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/19709\/revisions\/24855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/19711"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=19709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=19709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=19709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}