{"id":18982,"date":"2024-11-18T14:51:12","date_gmt":"2024-11-18T09:21:12","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=18982"},"modified":"2024-11-18T14:52:18","modified_gmt":"2024-11-18T09:22:18","slug":"diwali-report-2024","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/diwali-report-2024\/","title":{"rendered":"New Lights, New Traditions: India\u2019s Evolving Diwali"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every Diwali, a familiar rhythm stirs across the country. Streets light up, the skies are adorned with the sparkle of fireworks and we celebrate life to the fullest.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our festivities continued and they were bigger than ever.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This year we saw that we are also beginning to create our own new traditions. A subtle, yet profound shift.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our latest report \u201cNew Lights, New Traditions: India\u2019s Evolving Diwali\u201d we look at how Indian shoppers spend their money during the festive season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To know more about what we spent on and how we celebrated, read the full report now!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NOTE: All findings in this report are based on transactions held on the Razorpay platform. All percentages capture growth during the festive season (8 weeks leading up to the day of Diwali) from 2023 to 2024.\u00a0\u00a0\u00a0<\/span><\/p>\n<div style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #528ff0; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/online.fliphtml5.com\/tatrf\/tlkr\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Read Now!<\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every Diwali, a familiar rhythm stirs across the country. Streets light up, the skies are adorned with the sparkle of fireworks and we celebrate life to the fullest.\u00a0 Our festivities continued and they were bigger than ever.\u00a0 This year we saw that we are also beginning to create our own new traditions. A subtle, yet<\/p>\n","protected":false},"author":103,"featured_media":19022,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[71,26,1],"tags":[534,798],"class_list":{"0":"post-18982","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"category-payments","9":"category-uncategorized","10":"tag-diwali-report","11":"tag-razorpay-report"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/18982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=18982"}],"version-history":[{"count":2,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/18982\/revisions"}],"predecessor-version":[{"id":19023,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/18982\/revisions\/19023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/19022"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=18982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=18982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=18982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}