{"id":18422,"date":"2024-09-30T15:25:59","date_gmt":"2024-09-30T09:55:59","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=18422"},"modified":"2025-02-20T02:41:26","modified_gmt":"2025-02-19T21:11:26","slug":"sova-health-with-razorpays-plug-play-upi-stack","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/sova-health-with-razorpays-plug-play-upi-stack\/","title":{"rendered":"Sova Health Achieves 6.16% SR Uptick with Razorpay\u2019s plug &#038; play UPI Stack"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Sova Health, a leading online provider of gut-health supplements, microbiome testing, consultancy and programs, has been dedicated to helping customers achieve digestive health goals. With a 100% online <a href=\"https:\/\/razorpay.com\/learn\/what-is-a-business-model\/\">business model<\/a> and a growing customer base, ensuring a seamless payment process has been critical to their mission. For 4.5 years, Razorpay has been their only payment partner, handling all their payment needs, especially via UPI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With mobile traffic accounting for 85% of their users, Sova Health needed a solution optimized for UPI Intent, handling high transaction volumes without sacrificing payment success rates (SR). Enter Razorpay\u2019s UPI Stack &#8211; with quick and easy integration, it began delivering reliable uptime, speed, and enhanced payment success in no time.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-18423\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2024\/09\/Numbers-SOVA-1024x119.png\" alt=\"\" width=\"770\" height=\"89\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/09\/Numbers-SOVA-1024x119.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/09\/Numbers-SOVA-300x35.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/09\/Numbers-SOVA-768x90.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/09\/Numbers-SOVA.png 1081w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/span><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-18424\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2024\/09\/Quote-SOVA-1024x515.png\" alt=\"\" width=\"770\" height=\"387\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/09\/Quote-SOVA-1024x515.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/09\/Quote-SOVA-300x151.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/09\/Quote-SOVA-768x386.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/09\/Quote-SOVA.png 1081w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/>Powering Payment Success: Razorpay\u2019s UPI Stack in Action<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Razorpay\u2019s seamless integration stood out as a key advantage for Sova Health. The onboarding was so effortless and quick that it required no manual intervention, allowing Sova to focus entirely on scaling its business without worrying about technical roadblocks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Sova Health&#8217;s customer base grew, ensuring high payment success rates became critical. With more than half of Sova\u2019s payment volumes being processed through UPI, Razorpay\u2019s UPI SR Boosters quickly became the backbone of their payment system, delivering reliability and speed.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Native Intent<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By enabling its Native Intent for UPI, Razorpay helped Sova Health see a significant SR uptick. This feature enables customers to make UPI payments on mobile websites without using UPI IDs, boosting Sova Health\u2019s success rates by <\/span><b>4.16%<\/b><span style=\"font-weight: 400;\"> and contributing an additional <\/span><b>\u20b91.1L revenue<\/b><span style=\"font-weight: 400;\"> in August alone. This ease of payment was critical, especially for mobile users who comprise the majority of Sova Health\u2019s customer base.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Dynamic Routing<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Razorpay\u2019s Dynamic Routing uses machine learning to route UPI payments to the gateways with the highest SR at all times. This resulted in a <\/span><b>2% SR increase<\/b><span style=\"font-weight: 400;\">, adding <\/span><b>\u20b90.5L revenue<\/b><span style=\"font-weight: 400;\"> to Sova\u2019s. The strategic use of Dynamic Routing has been a game-changer for Sova Health, ensuring smooth transactions even during high-traffic periods.<\/span><\/p>\n<h3><b>Impact: Enabling Sova Health\u2019s Growth!<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With Razorpay\u2019s UPI Stack, Sova Health has been able to achieve an impressive <\/span><b>84% SR<\/b><span style=\"font-weight: 400;\"> in August 2024. The combination of Native Intent and Dynamic Routing has played a vital role in improving success rates and enhancing the overall payment experience for their customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the last month, Razorpay\u2019s <\/span><b>UPI<\/b> <b>SR Boosters<\/b><span style=\"font-weight: 400;\"> have collectively increased Sova Health\u2019s SR by <\/span><b>6.16%<\/b><span style=\"font-weight: 400;\">, leading to an additional <\/span><b>\u20b91.6L GMV<\/b><span style=\"font-weight: 400;\">. This improvement has been instrumental in driving Sova Health\u2019s growth, allowing them to deliver a reliable and smooth checkout experience for their health-conscious customers.<\/span><\/p>\n<h3><b>Here\u2019s to Razorpay X Sova Health!<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sova Health\u2019s partnership with Razorpay has proven to be a powerful tool in scaling their online business. As Sova Health continues to grow in the wellness space, Razorpay remains a key partner, exploring more opportunities to ensure that payment success remains high and customer satisfaction is even higher.<\/span><\/p>\n<div style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #528FF0; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.com\/upi\/\">Get started now!<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sova Health, a leading online provider of gut-health supplements, microbiome testing, consultancy and programs, has been dedicated to helping customers achieve digestive health goals. With a 100% online business model and a growing customer base, ensuring a seamless payment process has been critical to their mission. For 4.5 years, Razorpay has been their only payment<\/p>\n","protected":false},"author":131,"featured_media":18425,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[498],"tags":[755,756,754,742],"class_list":{"0":"post-18422","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-upi","8":"tag-easy-integration","9":"tag-sr-boost","10":"tag-sr-boosters","11":"tag-upi-stack"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/18422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/131"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=18422"}],"version-history":[{"count":3,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/18422\/revisions"}],"predecessor-version":[{"id":20798,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/18422\/revisions\/20798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/18425"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=18422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=18422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=18422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}