{"id":18294,"date":"2024-09-25T11:22:07","date_gmt":"2024-09-25T05:52:07","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=18294"},"modified":"2025-09-19T14:55:33","modified_gmt":"2025-09-19T09:25:33","slug":"how-brown-living-boosted-card-success-rate-by-8-with-razorpay-otp-assist","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/how-brown-living-boosted-card-success-rate-by-8-with-razorpay-otp-assist\/","title":{"rendered":"How Brown Living Boosted Card Success Rate by 8% with Razorpay OTP Assist"},"content":{"rendered":"

Brown Living, a trailblazer in the sustainable products industry, has been committed to making eco-conscious shopping easy since 2019. As a platform dedicated to promoting zero-waste and environmentally friendly products, their mission has resonated with an ever-growing base of conscious consumers. However, scaling in a niche market<\/a> came with challenges, especially when it came to creating a smooth, reliable payment experience. Brown Living needed a payment solution that aligned with their values of simplicity and efficiency\u2014enter Razorpay.<\/span><\/p>\n

As the <\/span>exclusive payment partner<\/b> for Brown Living, Razorpay became integral to the platform\u2019s growth. Offering a seamless suite of payment solutions, including Magic Checkout, OTP Assist, Razorpay helped Brown Living tackle issues like payment failures and cart abandonment<\/a>. With Razorpay\u2019s support, Brown Living saw a remarkable 4X increase in conversion rates<\/strong>, reduced payment failures, and a significant boost in customer satisfaction\u2014cementing Razorpay as a critical partner in their success story.<\/span><\/p>\n

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The Challenge<\/b>\u00a0<\/span><\/p>\n

Scaling a niche market segment while ensuring that their platform operated with minimal environmental impact was a challenge. With limited market access, challenges in scaling, and the need to provide a seamless digital shopping experience to customers used to quick and efficient payment solutions.<\/span><\/p>\n

    \n
  1. Payment and Checkout Struggles<\/b>
    \n<\/b>Brown Living also struggled with abandoned carts, payment drop-offs, and ensuring a smooth checkout process. Excluding Cash on Delivery (COD) as a payment option added complexity to their efforts.<\/span><\/li>\n
  2. Aligning with Sustainability Goals<\/b>
    \n<\/b>As sustainability advocates, Brown Living was committed to a seamless, paperless, and fast transaction process. This approach aligned with their mission to promote mindful consumption and reduce their environmental impact.<\/span><\/li>\n<\/ol>\n

    The Solution<\/b><\/p>\n

    To overcome these challenges, Brown Living turned to Razorpay’s comprehensive payment solutions. With Razorpay, the brand quickly activated the payment gateway<\/a>, reducing friction in the checkout process and supporting a range of payment methods – including Cards, UPI, and digital wallets. Razorpay’s Magic Checkout and <\/span>Success Rate boosters <\/b>like OTP Assist<\/strong> proved to be game-changers, improving conversion rates and reducing payment failures.<\/span><\/p>\n

    Key Results<\/b><\/p>\n

      \n
    1. Improved Conversion Rates:<\/b>
      \n<\/span>Brown Living saw a significant boost in conversions after integrating Razorpay\u2019s Magic Checkout. The brand’s overall conversion rate increased 4X\u2014a remarkable improvement driven by reducing the number of checkout steps.<\/span><\/li>\n
    2. Impact on Card Success Rate:<\/b>
      \n<\/b>Brown Living achieved a <\/span>+8% SR boos<\/b>t in card payment success<\/strong>, reducing failures and enhancing customer experience. This improvement led to smoother transactions, increased repeat purchases, and a direct positive impact on revenue by minimizing lost sales and building customer trust.<\/span><\/li>\n
    3. Boosting Success Rates with OTP Assist:<\/b>
      \n<\/b>A key driver in optimizing payment success rates has been Razorpay’s OTP Assist feature<\/strong>. This functionality reduces friction during the checkout process by streamlining OTP entry, helping customers complete transactions faster and with fewer hops, and drop-offs. <\/span><\/li>\n
    4. Cross-Platform Efficiency:<\/b>
      \n<\/b>Brown Living\u2019s customers primarily engage with the platform via mobile web (MWeb), which accounts for 70% of traffic, while desktop usage stands at 22%. Despite the varied traffic sources, the seamless payment experience provided by Razorpay ensures a consistent conversion rate across both platforms.<\/span><\/li>\n
    5. Diverse Payment Preferences:<\/b>
      \n<\/span>Cards have become a key player in Brown Living’s payment ecosystem, now accounting for<\/span> +30%<\/b> of all transactions. While UPI continues to facilitate +<\/span>60%<\/b> of payments, the consistent preference for cards highlights their role in providing flexibility, especially for higher-value purchases.\u00a0<\/span><\/li>\n<\/ol>\n

      \"\"<\/p>\n

      Conclusion<\/b><\/p>\n

      Brown Living\u2019s journey showcases the impact of seamless, reliable payments in scaling a niche, sustainable business. Empowered by Razorpay\u2019s comprehensive suite of services, they played their Cards<\/em> right by building customer trust, reducing payment failures, and scaling rapidly. As they look to expand their brand offerings and enter the export market, Razorpay continues to be a vital partner in helping them achieve their sustainability goals and scale efficiently in the digital space. Get Started Today!<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      Brown Living, a trailblazer in the sustainable products industry, has been committed to making eco-conscious shopping easy since 2019. As a platform dedicated to promoting zero-waste and environmentally friendly products, their mission has resonated with an ever-growing base of conscious consumers. However, scaling in a niche market came with challenges, especially when it came to<\/p>\n","protected":false},"author":150,"featured_media":18296,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[653,1],"tags":[],"class_list":{"0":"post-18294","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-razorpay-cards","8":"category-uncategorized"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/18294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/150"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=18294"}],"version-history":[{"count":8,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/18294\/revisions"}],"predecessor-version":[{"id":24102,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/18294\/revisions\/24102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/18296"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=18294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=18294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=18294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}