{"id":18241,"date":"2024-09-24T11:32:02","date_gmt":"2024-09-24T06:02:02","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=18241"},"modified":"2025-03-10T12:03:30","modified_gmt":"2025-03-10T06:33:30","slug":"accessorize-londons-payment-glow-up-fashioning-higher-conversions-with-razorpays-seamless-payments","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/accessorize-londons-payment-glow-up-fashioning-higher-conversions-with-razorpays-seamless-payments\/","title":{"rendered":"Accessorize London’s Payment Glow-Up: Fashioning Higher Conversions with Razorpay\u2019s Seamless Payments"},"content":{"rendered":"

Accessorize London, a global fashion brand with 17 years in India, was already a retail staple when the brand seamlessly transitioned to online shopping as the market evolved. They are a strong player in the eCommerce<\/a> and D2C space, with 50% of its business now happening online. With the rise of the online business came the need for seamless payment solutions, and that\u2019s where Razorpay entered the picture.\u00a0<\/span><\/p>\n

With Razorpay’s support, <\/span>Accessorize London<\/span><\/a> now receives <\/span>30% of payments through cards, and<\/b> 65% via UPI<\/b> streamlining their payment processes and ensuring smooth operations across all sales channels.<\/span><\/p>\n

Identifying the Gap Between Payments and User Convenience<\/b><\/h2>\n

As technology, consumer preferences, and the market evolved, Accessorize London adapted its business to stay ahead of the curve. With half of their revenue now coming from online channels, they recognized that it was time to upgrade their payment processes to meet customers\u2019 expectations for convenience and choice. In India, where UPI is loved for its simplicity and speed, they wanted to offer a frictionless UPI experience that matched their customers\u2019 needs.<\/span><\/p>\n

At the same time, many of their shoppers still preferred using cards, so Accessorize London aimed to make card payments seamless as well, without the hassle of redirecting to external platforms. Whether shopping on their <\/span>website<\/span><\/a>, or other channels, the goal was to ensure payments were smooth, secure, and aligned with customer preferences\u2014ensuring a frictionless experience, regardless of payment method.<\/a><\/span><\/p>\n

\"Accessorize<\/p>\n

Enhanced Payments & Operational Efficiency Unlocked for Accessorize London<\/b><\/h2>\n

Accessorize London has leveraged Razorpay\u2019s<\/span> robust Payment Gateway<\/a><\/b>, which has proven essential for <\/span>handling high transaction volumes<\/b> during peak periods like festive sales.\u00a0<\/span><\/p>\n

Razorpay\u2019s features on Cards & UPI streamlined the payment process, <\/span>improving conversion rates <\/b>by <\/span>reducing payment steps<\/b> and <\/span>enhancing customer trust <\/b>through strong brand recognition.\u00a0<\/span><\/p>\n

Additionally, the<\/span> efficient support and management<\/b> features available via Razorpay\u2019s dashboard have been <\/span>crucial in addressing refunds<\/b> and other payment-related issues effectively.<\/span><\/p>\n

Razorpay\u2019s SR Boosters: Bridging the Convenience Gap for Card and UPI Payments<\/b><\/h2>\n

Accessorize London saw a revenue contribution of INR <\/span>21 lakhs <\/b>from Razorpay\u2019s Card SR Booster features since January 2024.<\/span><\/p>\n

\"Accessorize<\/p>\n