{"id":16725,"date":"2024-07-19T12:34:10","date_gmt":"2024-07-19T07:04:10","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=16725"},"modified":"2024-07-19T15:04:09","modified_gmt":"2024-07-19T09:34:09","slug":"elevate-customer-engagement","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/elevate-customer-engagement\/","title":{"rendered":"4 ways to elevate customer engagement with digital bills"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7ee470de62\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7ee470de62\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/blog\/elevate-customer-engagement\/#Why_does_customer_engagement_matter\" >Why does customer engagement matter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/blog\/elevate-customer-engagement\/#The_solution\" >The solution?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/blog\/elevate-customer-engagement\/#Why_does_my_business_need_this\" >Why does my business need this?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/blog\/elevate-customer-engagement\/#What_are_some_engagement_touchpoints_on_my_Digital_Bill\" >What are some engagement touchpoints on my Digital Bill?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/blog\/elevate-customer-engagement\/#Boost_engagement_and_brand_visibility_with_rich_media\" >Boost engagement and brand visibility with rich media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/razorpay.com\/blog\/elevate-customer-engagement\/#Promotions_tailored_to_your_customers_needs\" >Promotions tailored to your customers\u2019 needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/razorpay.com\/blog\/elevate-customer-engagement\/#Get_deeper_customer_insights\" >Get deeper customer insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/razorpay.com\/blog\/elevate-customer-engagement\/#Increased_brand_recall\" >Increased brand recall<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/razorpay.com\/blog\/elevate-customer-engagement\/#Additional_Perk\" >Additional Perk<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_does_customer_engagement_matter\"><\/span><strong>Why does customer engagement matter?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">An<\/span><a href=\"https:\/\/www.americanexpress.com\/en-us\/business\/trends-and-insights\/articles\/retaining-customers-vs-acquiring-customers\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\"> article by American Express <\/span><\/a><span style=\"font-weight: 400\">suggests that it is <\/span><span style=\"font-weight: 400\">five to six times more expensive for businesses\u00a0to find a new customer\u00a0than it is to retain an old one. <\/span><span style=\"font-weight: 400\">Omnichannel retail businesses often struggle with customer engagement and retention after the purchase due to:<\/span><\/p>\n<ol>\n<li>Limited touchpoints<\/li>\n<li>Inefficient targeting<\/li>\n<li><span style=\"font-weight: 400\">Blanket offers and promotions<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">These challenges necessitate a strategic approach and investment in new engagement mediums to create a seamless and personalized post-purchase journey.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_solution\"><\/span>The solution?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/razorpay.com\/blog\/everything-you-need-to-know-about-razorpaybillme\/\">RazorpayBillme<\/a> Digital Bill is the solution you are looking for.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Your bill is not just a tax invoice anymore. You can pick and create stunning digital experiences to engage your customers better. You can choose from various touchpoints that can transform your digital bill into a personalised engagement channel.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_does_my_business_need_this\"><\/span>Why does my business need this?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Apart from <\/span><span style=\"font-weight: 400\">creating a visually appealing post-purchase touchpoint, the <a href=\"https:\/\/razorpay.com\/blog\/go-beyond-transactions-with-digital-bills\/\">Digital Bill<\/a> is excellent at enabling targeted communications to customers. It can help drive up customer engagement and improve retention significantly. You can create a new communication channel that enables you to upsell and expand revenue.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_some_engagement_touchpoints_on_my_Digital_Bill\"><\/span>What are some engagement touchpoints on my Digital Bill?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Digital Bill is completely customizable, and you can create a rich interactive experience by choosing from a wide range of media assets. Here are 4 ways you can improve your customer engagement with your digital bill.<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none\">\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Boost_engagement_and_brand_visibility_with_rich_media\"><\/span>Boost engagement and brand visibility with rich media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Rich media such as images, carousels, GIFs, videos or embedded YouTube links elevate the user experience on the digital bill. They can be customized based on customer&#8217;s likes and preferences, thereby enhancing effectiveness.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Here are some ways you can boost engagement and brand visibility on the digital bill:<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16782 aligncenter\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2024\/07\/gif-1-1-1.gif\" alt=\"customer-engagement-1\" width=\"600\" height=\"600\" \/><\/p>\n<ol>\n<li style=\"list-style-type: none\">\n<ul>\n<li><em><b>Pop-up:<\/b><\/em> Use pop-ups to bring attention to new products, announcements, seasonal offers, end-of-season sales and much more information at a single go!<\/li>\n<li><em><b>Banner:<\/b><\/em>A banner is like a hero fold banner on a website that also be set up as a carousel. It can be used to advertise special offers, sales, or seasonal products.<\/li>\n<li><em><b>Sticky footer<\/b>:<\/em> Sticky footers remain visible as users scroll through the digital bill, thus increasing recall. Get users to download an app or visit a website using a button here.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<ol start=\"2\">\n<li style=\"list-style-type: none\">\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Promotions_tailored_to_your_customers_needs\"><\/span>Promotions tailored to your customers\u2019 needs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Customers who receive promotional offers tailored to their preferences and shopping behavior feel understood and valued, thus leading to higher satisfaction and hence better retention. Here are two ways you can tailor promotions to your customers\u2019 needs.<\/span><b><i><\/i><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16780 aligncenter\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2024\/07\/gif-2-1.gif\" alt=\"grow-customer-engagment-with-RazorpayBillme\" width=\"600\" height=\"600\" \/><\/p>\n<ol start=\"2\">\n<li style=\"list-style-type: none\">\n<ul>\n<li><em><b>Distributing coupons and cross-selling products<\/b><span style=\"font-weight: 400\">:<\/span> <\/em><span style=\"font-weight: 400\">\u00a0Include a coupon right below the invoice section of the digital bill for the next purchase a customer makes to drive repurchase behavior. For example, a popular footwear brand created a coupon where if a customer buys product A, they are eligible for a 20% discount on product B.\u00a0<\/span><\/li>\n<li><em><b>Product recommender<\/b><\/em><span style=\"font-weight: 400\"><em>:<\/em> Provide personalised suggestions to customers tailored to their likes and preferences. The customer can directly add these products to their cart from the bill and make a purchase. This not only improves the customer experience but also increases the likelihood of conversions and sales.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<ol start=\"3\">\n<li style=\"list-style-type: none\">\n<ol start=\"3\">\n<li style=\"list-style-type: none\">\n<ol start=\"3\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Get_deeper_customer_insights\"><\/span><b>Get deeper customer insights<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Gaining insights into your customers\u2019 motivations and challenges can help you tailor products, services, and marketing efforts better. This personalized approach enhances customer satisfaction and aids in building stronger relationships and loyalty. Here\u2019s how you can get deeper customer insights using your digital bills:<\/span><\/p>\n<h2><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16781 aligncenter\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2024\/07\/gif-3-1.gif\" alt=\"grow-customer-engagment-with-RazorpayBillme\" width=\"600\" height=\"600\" \/><\/span><\/h2>\n<ol start=\"3\">\n<li style=\"list-style-type: none\">\n<ol start=\"3\">\n<li style=\"list-style-type: none\">\n<ul>\n<li><a href=\"https:\/\/razorpay.com\/blog\/customer-feedback\/\"><b><i>Feedback<\/i><\/b><\/a><span style=\"font-weight: 400\">: Collect Google ratings, Net Promoter Score (NPS) and star ratings using the digital bill. This can help you understand your customer\u2019s sentiments accurately and gauge their shopping experience.\u00a0<\/span><\/li>\n<li><b><i>Surveys:<\/i><\/b> <span style=\"font-weight: 400\">While feedback would have limited options, you can use surveys to gather detailed feedback or inputs after purchase about their shopping experience and satisfaction.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ol start=\"4\">\n<li style=\"list-style-type: none\">\n<ol start=\"4\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Increased_brand_recall\"><\/span>Increased brand recall<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">When customers consistently engage with a brand across various touchpoints, they develop a sense of familiarity and reliability. This increased engagement encourages repeat purchases and word-of-mouth referrals. Here are two ways you can increase brand recall using your digital bill:<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16769 aligncenter\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2024\/07\/blog-creative-1-1024x1024.png\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/07\/blog-creative-1-1024x1024.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/07\/blog-creative-1-300x300.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/07\/blog-creative-1-150x150.png 150w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/07\/blog-creative-1-768x768.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/07\/blog-creative-1-1536x1536.png 1536w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/07\/blog-creative-1-370x370.png 370w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/h2>\n<ol start=\"4\">\n<li style=\"list-style-type: none\">\n<ol start=\"4\">\n<li style=\"list-style-type: none\">\n<ol>\n<li style=\"list-style-type: none\">\n<ol>\n<li style=\"list-style-type: none\">\n<ol start=\"4\">\n<li style=\"list-style-type: none\">\n<ul>\n<li><b><i>Add Social handles<\/i><\/b><span style=\"font-weight: 400\">: Additionally, you can create buttons which redirect to your brand\u2019s social media pages from the digital bill, thereby making your online presence stronger.<\/span><\/li>\n<li><b><i>Get more app downloads<\/i><\/b><span style=\"font-weight: 400\">: Add custom buttons on your digital bill to redirect your customers to download your application. Customers can then place future orders on the application.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Additional_Perk\"><\/span>Additional Perk<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Create an additional source of revenue by displaying third party advertisements. This generates additional revenue and can help build lasting relationships with industry stakeholders.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The <a href=\"https:\/\/razorpay.com\/blog\/go-beyond-transactions-with-digital-bills\/\">digital bill<\/a> can transform how your customers experience their bills. The fully customizable digital engagement spaces can redefine how the world sees modern marketing. This new and unique channel can set you apart from the competition and take your customer engagement several notches higher.\u00a0<\/span><\/p>\n<p>If you are looking to adopt the digital bill for your business and create personalized customer experiences, then RazorpayBillme is the way to go.<\/p>\n<div style=\"text-align: center\"><a style=\"border-radius: 3px;background: #528FF0;padding: 15px;font-weight: 600;cursor: pointer;text-decoration: none;color: white\" href=\"https:\/\/form.typeform.com\/to\/nx1Eyan0#utm_source=website&amp;utm_medium=blog&amp;utm_campaign=customer+engagement+story&amp;utm_id=customer-engagement-blog\" rel=\"nofollow noopener\" target=\"_blank\">Get Started Now!<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why does customer engagement matter? An article by American Express suggests that it is five to six times more expensive for businesses\u00a0to find a new customer\u00a0than it is to retain an old one. Omnichannel retail businesses often struggle with customer engagement and retention after the purchase due to: Limited touchpoints Inefficient targeting Blanket offers and<\/p>\n","protected":false},"author":139,"featured_media":16770,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[556],"tags":[671,611,672,645],"class_list":{"0":"post-16725","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-razorpay-billme","8":"tag-customer-engagement","9":"tag-digital-bills","10":"tag-engagement-touchpoints","11":"tag-razorpaybillme"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/16725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/139"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=16725"}],"version-history":[{"count":14,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/16725\/revisions"}],"predecessor-version":[{"id":16801,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/16725\/revisions\/16801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/16770"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=16725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=16725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=16725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}