{"id":16629,"date":"2024-07-05T19:06:22","date_gmt":"2024-07-05T13:36:22","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=16629"},"modified":"2024-07-07T14:24:59","modified_gmt":"2024-07-07T08:54:59","slug":"relaxos-success-story-with-razorpaybillme","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/relaxos-success-story-with-razorpaybillme\/","title":{"rendered":"Relaxo\u2019s success story: Repeat purchases unlocked with RazorpayBillme"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f25d23c6707\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f25d23c6707\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/blog\/relaxos-success-story-with-razorpaybillme\/#RazorpayBillme_Drives_Relaxos_retention\" >RazorpayBillme Drives Relaxo\u2019s retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/blog\/relaxos-success-story-with-razorpaybillme\/#Stepping_Over_Hurdles_Relaxos_Quest_for_a_Seamless_Billing_Experience\" >Stepping Over Hurdles: Relaxo\u2019s Quest for a Seamless Billing Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/blog\/relaxos-success-story-with-razorpaybillme\/#The_Solution_Relaxos_Seamless_Shift_from_Paper_to_Digital_billing\" >The Solution: Relaxo\u2019s Seamless Shift from Paper to Digital billing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/blog\/relaxos-success-story-with-razorpaybillme\/#Beyond_Billing_The_Broader_Impact_of_RazorpayBillme_on_Relaxo\" >Beyond Billing: The Broader Impact of RazorpayBillme on Relaxo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/blog\/relaxos-success-story-with-razorpaybillme\/#Growth_Realized_Relaxos_Success_with_RazorpayBillme\" >Growth Realized: Relaxo\u2019s Success with RazorpayBillme<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"RazorpayBillme_Drives_Relaxos_retention\"><\/span><span style=\"font-weight: 400\">RazorpayBillme Drives Relaxo\u2019s retention<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Founded in 1984, Relaxo is India&#8217;s largest footwear manufacturer and has carved a niche for itself as a beacon of quality and affordability in the Indian footwear industry. Relaxo caters to a wide spectrum of consumers, and presently has over 400+ physical stores and a strong online presence.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Stepping_Over_Hurdles_Relaxos_Quest_for_a_Seamless_Billing_Experience\"><\/span><span style=\"font-weight: 400\">Stepping Over Hurdles: Relaxo\u2019s Quest for a Seamless Billing Experience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Relaxo was in search of a solution that would<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Fit seamlessly with their billing systems across <\/span><span style=\"font-weight: 400\">all their store formats<\/span><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enhance the shopping experience and scale with their expansion plans<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Aid and complement their customer retention efforts<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Prioritize planet-friendly, sustainable practices in its design and implementation<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"The_Solution_Relaxos_Seamless_Shift_from_Paper_to_Digital_billing\"><\/span><span style=\"font-weight: 400\">The Solution: Relaxo\u2019s Seamless Shift from Paper to Digital billing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Faced with these challenges, Relaxo turned to RazorpayBillme, and our Digital Billing Powered Retention solution suite transformed Relaxo\u2019s digital journey.<\/span><\/p>\n<p><b>Digital Billing: The Perfect Fit For All Their Needs<\/b><\/p>\n<p><span style=\"font-weight: 400\">In June 2022, Razorpay Billme was incorporated into more than 200 retail locations. Fast-forward to today, RazorpayBillme digitizes bills across 400 stores with a mix of store formats using different billing systems.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Relaxo uses RazorpayBillme\u2019s feedback collection feature on the digital bill to collect in-store feedback after the shopping experience. This helps the central team and in-store teams get <\/span><b>feedback to derive actionable insights<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><b>Retention Suite &amp; CRM: Stepping Up Customer Retention<\/b><\/p>\n<p><span style=\"font-weight: 400\">Using RazorpayBillme platform, Relaxo conducts multichannel campaigns. Their automated marketing campaigns include a clever mix of banners on the digital bill, SMS campaigns and much more. They also distribute personalized coupons in campaigns through our coupon distribution capability.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Beyond_Billing_The_Broader_Impact_of_RazorpayBillme_on_Relaxo\"><\/span><span style=\"font-weight: 400\">Beyond Billing: The Broader Impact of RazorpayBillme on Relaxo<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Since the adoption of Razorpay Billme, Relaxo has witnessed a myriad of benefits, each contributing to the brand&#8217;s success and growth while saving more than <\/span><b>100 trees!<\/b><\/p>\n<h2><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16630 aligncenter\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2024\/07\/blog-creative-2-1-1024x1024.png\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/07\/blog-creative-2-1-1024x1024.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/07\/blog-creative-2-1-300x300.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/07\/blog-creative-2-1-150x150.png 150w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/07\/blog-creative-2-1-768x768.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/07\/blog-creative-2-1-1536x1536.png 1536w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/07\/blog-creative-2-1-370x370.png 370w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/h2>\n<ol>\n<li><b><b>Cost savings with Paperless Billing<\/b><\/b><span style=\"font-weight: 400\">With RazorpayBillMe, Relaxo has transformed its billing process by transitioning entirely to paperless billing. The majority of their customers now prefer digital bills, propelling the Relaxo brand to achieve a remarkable 93-95% digital billing rate. Generating over 2400 digital bills daily, Relaxo has not only slashed paper usage and saved operational costs but also created a new, eco-friendly channel of customer engagement. This is a part of Relaxo\u2019s greater efforts to support <\/span><b>sustainability and become eco-friendly.<\/b><\/li>\n<li><b><b>Boost in customer retention<\/b><\/b><span style=\"font-weight: 400\">With our Retention suite and CRM, Relaxo unlocked business benefits with targeted marketing campaigns. A prime example is their cross-category promotions, such as a recent campaign on when customers purchase a Relaxo Sparx product triggered a discount code for Relaxo Boston shoes to them. This offer was prominently displayed on digital bills sent to customers via SMS, accompanied by a coupon code. The campaign outcome was impressive, with 10-12% repurchases.\u00a0<\/span><\/li>\n<li><b><b>Enhanced customer support efficiency<\/b><\/b><span style=\"font-weight: 400\">Relaxo\u2019s customers get to share feedback and feel \u201cheard\u201d directly from the digital bill.\u00a0On average, Relaxo receives 1100\u20131200 reviews every month, of which 70-80% are <\/span><b>5-star reviews<\/b><span style=\"font-weight: 400\"> indicating that customers enjoy their in-store shopping experience. In case of negative feedback, it is routed to the CRM team for swift resolution.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Growth_Realized_Relaxos_Success_with_RazorpayBillme\"><\/span><b>Growth Realized: Relaxo\u2019s Success with RazorpayBillme<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16632 aligncenter\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2024\/07\/testimony-card-client-4-1024x1024.png\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/07\/testimony-card-client-4-1024x1024.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/07\/testimony-card-client-4-300x300.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/07\/testimony-card-client-4-150x150.png 150w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/07\/testimony-card-client-4-768x768.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/07\/testimony-card-client-4-1536x1536.png 1536w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/07\/testimony-card-client-4-370x370.png 370w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Integration of RazorpayBillme into Relaxo&#8217;s operations has been nothing short of transformative. By embracing digital innovation and leveraging advanced technology, Relaxo has succeeded in overcoming the challenges posed by traditional billing methods, paving the way for a new era of customer engagement and boosted retention. <\/span><span style=\"font-weight: 400\">If you are also looking to digitize your billing processes and dramatically boost retention, RazorpayBillMe is highly recommended.<\/span><i><span style=\"font-weight: 400\"><br \/>\n<\/span><\/i><\/p>\n<div style=\"text-align: center\"><a style=\"border-radius: 3px;background: #528FF0;padding: 15px;font-weight: 600;cursor: pointer;text-decoration: none;color: white\" href=\"https:\/\/form.typeform.com\/to\/nx1Eyan0?utm_source=website&amp;utm_medium=blog&amp;utm_campaign=relaxo+success+story&amp;utm_id=relaxo-success-story\" rel=\"nofollow noopener\" target=\"_blank\">Get Started Now!<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>RazorpayBillme Drives Relaxo\u2019s retention Founded in 1984, Relaxo is India&#8217;s largest footwear manufacturer and has carved a niche for itself as a beacon of quality and affordability in the Indian footwear industry. Relaxo caters to a wide spectrum of consumers, and presently has over 400+ physical stores and a strong online presence. Stepping Over Hurdles:<\/p>\n","protected":false},"author":139,"featured_media":16631,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[131,556],"tags":[657,609,645,664],"class_list":{"0":"post-16629","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"category-razorpay-billme","9":"tag-client-success-story","10":"tag-digital-bill","11":"tag-razorpaybillme","12":"tag-relaxo-footwear"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/16629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/139"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=16629"}],"version-history":[{"count":6,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/16629\/revisions"}],"predecessor-version":[{"id":16642,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/16629\/revisions\/16642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/16631"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=16629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=16629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=16629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}