{"id":15487,"date":"2024-03-14T12:40:02","date_gmt":"2024-03-14T07:10:02","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=15487"},"modified":"2025-02-12T12:17:01","modified_gmt":"2025-02-12T06:47:01","slug":"how-aisensy-maximized-roi-for-its-clients-with-razorpay-payments-on-whatsapp","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/how-aisensy-maximized-roi-for-its-clients-with-razorpay-payments-on-whatsapp\/","title":{"rendered":"Starting a Revolution: How AiSensy maximized ROI for its clients with Razorpay Payments on WhatsApp"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">About\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AiSensy is an end-to-end WhatsApp engagement platform for businesses. Powered by WhatsApp Business APIs, the AiSensy platform helps brands drive revenues using WhatsApp by broadcasting offers, selling products, providing support, and much more. Founded by Gautam Rajesh Shelley, AiSensy has been part of the Razorpay Partner Program since [2022].<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Challenge: An incomplete journey without an end-to-end solution\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a Razorpay Partner, AiSensy wanted to deliver its clients world-class business solutions that drove measurable growth for them.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There was a key problem AiSensy wanted to solve for its clients. While WhatsApp was a great channel for showcasing products and services or engaging with customers, it was not a platform for sales. Accepting payments meant directing the user outside WhatsApp \u2013 this in turn meant a complicated payment journey and a completely broken user experience, leading to drop-offs.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The other challenge that emerged due to this was to measure accurately the value it was adding to businesses through WhatsApp. Without any methods of direct ROI attribution, AiSensy was unable to demonstrate the immense value of its platform to clients.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">The Solution: In-app WhatsApp payments with Razorpay\u00a0\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Razorpay\u2019s native payments solution for WhatsApp revolutionized ROI attribution for AiSensy. It also enabled the AiSensy team to create a world of opportunities for its clients.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A seamless customer journey<\/span><span style=\"font-weight: 400;\">: With the payment leg of the customer journey also taking place inside WhatsApp, AiSensy\u2019s clients were able to deliver their customers a great buying experience and saw fewer drop-offs.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encouraging customer trust:<\/span><span style=\"font-weight: 400;\"> With Razorpay on the checkout, AiSensy\u2019s clients were able to earn the trust of new customers while accepting payments.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy ROI attribution:<\/span><span style=\"font-weight: 400;\"> With the journey starting and ending on WhatsApp, AiSensy was directly able to attribute any revenue increase to its platform.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">The Impact: Business growth enabled and sales pitch transformed\u00a0<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Client revenue growth: AiSensy\u2019s clients saw fewer drop-offs, leading to higher revenues. In use cases like <a href=\"https:\/\/razorpay.com\/blog\/what-is-abandoned-cart\/\">abandoned cart<\/a> recovery, reordering or <a href=\"https:\/\/razorpay.com\/blog\/what-is-an-invoice-payment\/\">invoice payments<\/a>, WhatsApp has proven particularly effective. \u201cNow, whenever a business generates an invoice or a <a href=\"https:\/\/razorpay.com\/payment-links\/\">Payment Link<\/a>, they are able to collect payments over WhatsApp seamlessly. They\u2019re not only collecting payments faster, they\u2019re able to collect more payments.\u201d\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A new confidence backed by measured impact: With AiSensy able to communicate value better, its entire pitch to clients has been transformed by <a href=\"https:\/\/razorpay.com\/blog\/razorpay-payments-on-whatsapp-business\/\">WhatsApp payments<\/a>. \u201cI used to say we are driving 100x ROI but you couldn&#8217;t measure it earlier,\u201d says Shelley. \u201cBut today, with the payments happening within WhatsApp, I\u2019m able to show that we are driving 50x, 100x, or 200x revenue growth.\u201d <\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">I have seen this \u2018wow\u2019 expression in the eyes of users every time I have gone to an event and demonstrated the Razorpay payments experience on Whatsapp. Payments is that final piece of the puzzle that will turn WhatsApp into a complete commerce platform.<\/span><\/i><span style=\"font-weight: 400;\">\u201d &#8211; <\/span><span style=\"font-size: 19px; color: rgba(0, 0, 0, 0.74);\">Gautam Rajesh Shelley, CEO &amp; Founder, AiSensy<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">AiSensy, has empowered brands like <\/span><a href=\"https:\/\/digital.shipyaari.com\/all-logistics-one-api\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Shipyaari<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/go.learntube.ai\/early-access\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">CareerNinja<\/span><\/a><span style=\"font-weight: 400;\">, HRX by EatFIT, <\/span><a href=\"https:\/\/give.do\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">give.do<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/apps.truefan.in\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">TrueFan<\/span><\/a><span style=\"font-weight: 400;\"> to scale using the power of WhatsApp. If you are looking to do the same and offer your clients a robust payments experience, the Razorpay Partner Program is right for you.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20260 size-full\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2019\/11\/Banner-Image-4.png\" alt=\"Razorpay Partner Program\" width=\"1200\" height=\"538\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2019\/11\/Banner-Image-4.png 1200w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2019\/11\/Banner-Image-4-300x135.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2019\/11\/Banner-Image-4-1024x459.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2019\/11\/Banner-Image-4-768x344.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #528FF0; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/dashboard.razorpay.com\/signup?r=partner&amp;\">Join now!<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About\u00a0 AiSensy is an end-to-end WhatsApp engagement platform for businesses. Powered by WhatsApp Business APIs, the AiSensy platform helps brands drive revenues using WhatsApp by broadcasting offers, selling products, providing support, and much more. Founded by Gautam Rajesh Shelley, AiSensy has been part of the Razorpay Partner Program since [2022]. The Challenge: An incomplete journey<\/p>\n","protected":false},"author":86,"featured_media":15489,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[282],"tags":[529,141,528],"class_list":{"0":"post-15487","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-partnerships","8":"tag-payments-on-whatsapp","9":"tag-razorpay-partner-program","10":"tag-whatsapp"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/15487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=15487"}],"version-history":[{"count":6,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/15487\/revisions"}],"predecessor-version":[{"id":20373,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/15487\/revisions\/20373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/15489"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=15487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=15487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=15487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}