{"id":15194,"date":"2024-02-23T08:43:05","date_gmt":"2024-02-23T03:13:05","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=15194"},"modified":"2025-04-23T17:47:27","modified_gmt":"2025-04-23T12:17:27","slug":"ditch-the-cart-abandonment-monster-unlock-conversion-magic","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/ditch-the-cart-abandonment-monster-unlock-conversion-magic\/","title":{"rendered":"Ditch the Cart Abandonment Monster, Unlock Conversion Magic!"},"content":{"rendered":"

Are expensive purchases scaring customers away? Imagine customers confidently clicking “buy” even for high-ticket items, thanks to effortless and personalized EMI options<\/span>.<\/b> Razorpay’s upgraded EMI payment experience makes this a reality!<\/span><\/p>\n

Here’s how we fight the cart abandonment<\/a> monster:<\/span><\/p>\n

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  1. \n

    Pre-Emptive Strike: Eligibility Check <\/b>(20% Success Rate Boost!)<\/b><\/h3>\n<\/li>\n<\/ol>\n

    Gone are the days of failed payments due to ineligibility. The secure phone number based eligibility check instantly reveals relevant credit options your customers can avail, minimizing drop-offs and boosting success rates by 20%!
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    \n<\/span><\/p>\n

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    1. \n

      Smart Nudges: Convert Hesitation to “Buy” (No More Last-Minute Abandonment!)<\/b><\/h3>\n<\/li>\n<\/ol>\n

      Don’t let hesitation stop purchases! <\/span>Intelligently nudge customers towards converting high value Credit or Debit Card payments into flexible EMIs<\/a>, <\/span>turning potential last-minute drop-offs into conversions and increase your conversion rates.<\/span><\/p>\n

      \"\"<\/p>\n

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      1. \n

        \u00a0<\/b>Personalized Fit: The Perfect EMI Plan for Everyone (Goodbye, Confusion!)<\/b><\/h3>\n<\/li>\n<\/ol>\n

        Razorpay\u2019s advanced ML algorithm recommends personalized EMI options tailored to each customer’s preferences and financial profile, ensuring a smooth, hassle-free experience that converts.\u00a0<\/span><\/p>\n

        \"\"<\/p>\n

         <\/p>\n

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        1. <\/b>
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          Sweeteners: No Cost, Low Cost, Discounts, Cashbacks (Boost AOV and Conversions!)<\/b><\/h3>\n<\/li>\n<\/ol>\n

          Incentivise customers with attractive offers like No Cost and Low-Cost EMIs, Discounts, and Cashbacks powered by Razorpay offer engine. Don\u2019t just run offers, also highlight them on product pages with Razorpay\u2019s<\/span> Affordability Widget, Discount Whisperer and easy-to-spot tags <\/b>on payment checkout to unleash their true power in converting customers and boosting AOV by up to 45%.<\/span><\/p>\n

          \"\"<\/p>\n

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          1. \n

            Frictionless Checkouts: Native OTP for Faster Success (4% Uplift!)<\/b><\/h3>\n<\/li>\n<\/ol>\n

            No more redirects and waiting for OTPs! With Razorpay Native OTP, customers can complete their EMI purchases in a jiffy, increasing Credit Card EMI success rates by 4%.<\/span><\/p>\n

            \"\"<\/p>\n

            Razorpay EMI Checkout: Deliver a seamless, affordable experience that conquers cart abandonment and unlocks higher conversions!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

            Are expensive purchases scaring customers away? Imagine customers confidently clicking “buy” even for high-ticket items, thanks to effortless and personalized EMI options. Razorpay’s upgraded EMI payment experience makes this a reality! Here’s how we fight the cart abandonment monster: Pre-Emptive Strike: Eligibility Check (20% Success Rate Boost!) Gone are the days of failed payments due<\/p>\n","protected":false},"author":128,"featured_media":15209,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[518,559],"tags":[580,581],"class_list":{"0":"post-15194","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-affordability","8":"category-ftx","9":"tag-affordability","10":"tag-emi-checkout"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/15194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/128"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=15194"}],"version-history":[{"count":2,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/15194\/revisions"}],"predecessor-version":[{"id":22243,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/15194\/revisions\/22243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/15209"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=15194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=15194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=15194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}