{"id":14694,"date":"2024-02-09T12:59:16","date_gmt":"2024-02-09T07:29:16","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=14694"},"modified":"2024-03-13T15:50:38","modified_gmt":"2024-03-13T10:20:38","slug":"now-live-native-otp-on-razorpay-optimizer-choose-frictionless-checkout-experiences","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/now-live-native-otp-on-razorpay-optimizer-choose-frictionless-checkout-experiences\/","title":{"rendered":"Universal Native OTP- Live on Optimizer Now! Spike success rate up to 6%, across payment gateways"},"content":{"rendered":"

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Despite the rapid growth of UPI as a payment method, interestingly many Indian consumers still prefer \u2018Cards\u2019 for higher value transactions. We found that for transaction amounts over INR 10,000, Card payments account for approx 20% of transaction volume. It is therefore still an extremely critical payment method today, even more so for businesses that are selling high value products to affluent consumers.<\/span><\/p>\n

The Achilles\u2019 heel of card payments – The Bank OTP page<\/span><\/h2>\n

In the card payment flow today, the bank OTP (One-Time Password) page remains the number one point of failure, presenting challenges for both merchants and customers alike. Today, we delve into this issue and unveil a game-changing solution from Razorpay Optimizer that promises to revolutionize the card payment experience that businesses offer their customers.<\/span><\/p>\n\n\n\n
Unlock the industry\u2019s favourite, Razorpay Universal Native OTP on Optimizer.<\/span><\/p>\n

Spike success rate up to 6%, across payment gateways<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Book a demo today<\/a><\/div>\n

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There are three primary factors contributing to the woes associated with the bank OTP page:<\/span><\/p>\n