{"id":14676,"date":"2024-02-09T12:27:36","date_gmt":"2024-02-09T06:57:36","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=14676"},"modified":"2024-08-26T12:28:25","modified_gmt":"2024-08-26T06:58:25","slug":"razorpay-launches-edge-routing-for-100-uptime-on-optimizer","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/razorpay-launches-edge-routing-for-100-uptime-on-optimizer\/","title":{"rendered":"Razorpay launches Edge Routing for 100% uptime on Optimizer!"},"content":{"rendered":"<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Seek 100% uptime in payments processing using Edge Routing on Optimizer! Get a 5% assured spike in revenue!\u00a0\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">You&#8217;ve just launched a big collection, and are ready for a holiday sale, and expecting sales to spike. But, what if your trusty payments router, Optimizer, decides to take a coffee break? No sweat \u2013 enter Edge Routing, an innovative, first-to-market, robust routing functionality that ensures that your payments never fail. While Razorpay Optimizer handles all your payment traffic with ultimate finesse, sometimes, it may take a little break, <\/span><b>but not at the cost of your payments success!<\/b><span style=\"font-weight: 400;\"> Edge Routing ensures that your payments never fail despite Optimizer downtimes!<\/span><\/p>\n<div style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #528FF0; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/form.typeform.com\/to\/YZnQFlwS\" rel=\"nofollow noopener\" target=\"_blank\">Book a demo today<\/a><\/div>\n<h2><b>Why did we build Edge Routing on Optimizer?<\/b><\/h2>\n<p><b><i><\/i><\/b><span style=\"font-weight: 400;\">In the realm of scalability, ensuring a backup for availability becomes paramount. Client-side routing serves as the fail-safe merchants required to enhance revenue and address the availability challenges associated with payment processing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While payment orchestration platforms like Optimizer have successfully addressed the rerouting of payment traffic to backup gateways when the primary gateway faces downtime, there has been a gap in solutions for scenarios when the payment orchestration layer itself experiences disruptions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This represents an avoidable single point of failure for large and medium-sized businesses, causing <a href=\"https:\/\/razorpay.com\/blog\/online-payments-failure-reasons\/\">payment failures<\/a> even when goods and services are ready for delivery. Developing a direct integration with payment aggregators and gateways, coupled with the capability to seamlessly switch from the orchestration layer to a backup, poses a complex challenge and overhead for businesses. Merchants need a robust solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Enter Edge Routing on Optimizer!<\/strong><\/span><\/p>\n<div style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #528FF0; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/form.typeform.com\/to\/YZnQFlwS\" rel=\"nofollow noopener\" target=\"_blank\">Book a demo today<\/a><\/div>\n<h3><b>How does Edge Routing work?<\/b><\/h3>\n<p><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Optimizer&#8217;s Edge Routing, the first-of-its-kind solution in the market, ensures guaranteed 100% uptime in payment processing. This innovative solution eliminates the risk of a single point of failure by routing payments to the merchant&#8217;s chosen backup gateway or aggregator. Merchants can rest assured that in the event of an Optimizer downtime, there will be a smooth transition from the Optimizer to the backup payment gateway via an SDK to help merchants initiate a direct<a href=\"https:\/\/razorpay.com\/blog\/what-is-a-payment-request\/\"> payment request<\/a> via the browser. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leveraging pre-integration with all backup payment gateways, the system initiates a direct call to the backup gateway from the browser using cached details of the merchant preferences and terminal details. Merchants can rely on the SDK to poll the status APIs of the backup gateway for payment status.<\/span><\/p>\n<h4><b>What advantages does Edge Routing offer for businesses?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Growth-obsessed businesses always want to ensure that payments never fail. Our Edge Routing solution comes with multiple benefits that make the life of your development and product teams truly easy!\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li><b>Revenue boost<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Our Edge Routing functionality doesn\u2019t only limit itself to creating platform availability. We\u2019ve designed this solution to be a catalyst for your revenue growth. You can enjoy almost 5x more revenue with uninterrupted payments processing.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li><b>No additional tech investment<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Edge Routing brings you the benefits without the extra burden. There&#8217;s no need for additional tech investment to create backup systems for payment processing. Optimizer lets you seamlessly integrate into your existing setup, saving you time and resources.<\/span><b><\/b><\/p>\n<ul>\n<li><b>Auto-enabled for Optimizer merchants<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For all Optimizer merchants, Edge Routing is automatically enabled. It&#8217;s a hassle-free addition to your toolkit, ensuring that you benefit from its features without any additional effort on your part.<\/span><b><\/b><\/p>\n<ul>\n<li><b>Effortless SDK installation<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Installing the SDK is a breeze, and once configured with your preferred backup payment aggregator or gateway, you are ready to use Edge Routing. No need for extensive efforts or technical know-how to start using the solution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Experience the benefits first-hand and empower your business with Optimizer.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14690\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2024\/02\/image1.png\" alt=\"\" width=\"1999\" height=\"1048\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/02\/image1.png 1999w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/02\/image1-300x157.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/02\/image1-1024x537.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/02\/image1-768x403.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2024\/02\/image1-1536x805.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<div style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #528FF0; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/form.typeform.com\/to\/YZnQFlwS\" rel=\"nofollow noopener\" target=\"_blank\">Book a demo<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Seek 100% uptime in payments processing using Edge Routing on Optimizer! Get a 5% assured spike in revenue!\u00a0\u00a0 You&#8217;ve just launched a big collection, and are ready for a holiday sale, and expecting sales to spike. But, what if your trusty payments router, Optimizer, decides to take a coffee break? No sweat \u2013 enter Edge<\/p>\n","protected":false},"author":129,"featured_media":15013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[540],"tags":[304,531],"class_list":{"0":"post-14676","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-optimizer","8":"tag-optimizer","9":"tag-razorpay-optimizer"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/14676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/129"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=14676"}],"version-history":[{"count":2,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/14676\/revisions"}],"predecessor-version":[{"id":17533,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/14676\/revisions\/17533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/15013"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=14676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=14676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=14676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}