{"id":14506,"date":"2024-01-09T13:47:54","date_gmt":"2024-01-09T08:17:54","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=14506"},"modified":"2024-09-17T13:59:55","modified_gmt":"2024-09-17T08:29:55","slug":"furlenco-maximizes-payments-success-rate-using-razorpay-optimizer","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/furlenco-maximizes-payments-success-rate-using-razorpay-optimizer\/","title":{"rendered":"Furlenco Maximizes Payments Success Rate Using Razorpay Optimizer"},"content":{"rendered":"

In today’s digital era, businesses of all sizes rely heavily on digital payments to process transactions and generate revenue. However, transaction failures remain a major challenge for businesses. These failures can occur for a variety of reasons, such as network outages, technical glitches, outdated systems and fraud. When a transaction fails, it can lead to lost revenue, customer churn, and damage to a business’s reputation. In order to thrive in this competitive landscape, businesses need to be proactive in addressing this and have multiple payment gateways<\/a> to safeguard payment failures. And Furlenco was looking to do just that.<\/span><\/p>\n

About Furlenco<\/b><\/h2>\n

Furlenco is a tech driven online furniture Company that provides access to furniture and appliances via Renting, Subscription or outright purchase. They are enabling Indians with better homes with their myriad home offerings.<\/span><\/p>\n

The Challenge<\/b><\/h2>\n

The team at Furlenco faced a key challenge towards improving the health of the bottom of their user journey funnel – the payments module, which was measured by the company\u2019s Payments Success Rate (SR). With this goal, they embarked on a strategic initiative to improve the success rate over a six-month timeline. However, they faced substantial challenges which were worked upon::<\/span><\/p>\n