{"id":13473,"date":"2023-09-05T12:34:25","date_gmt":"2023-09-05T07:04:25","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=13473"},"modified":"2023-09-05T12:35:12","modified_gmt":"2023-09-05T07:05:12","slug":"how-go-desi-reduced-their-payroll-troubles","status":"publish","type":"post","link":"https:\/\/razorpay.com\/payroll\/how-go-desi-reduced-their-payroll-troubles\/","title":{"rendered":"How Go Desi Reduced their Payroll Troubles while Becoming the Fastest Growing Consumer Brand in India"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Once upon a time, there was a young man. He was on a trek to the Western Ghats where he tried a fruity, delicious jackfruit bar made by the locals at a <\/span><i><span style=\"font-weight: 400;\">chai ki tapri<\/span><\/i><span style=\"font-weight: 400;\">. The man we\u2019re talking about is Go Desi\u2019s Founder, \u200b\u200bVinay Kothari, who was left with an irresistible taste and startup idea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So this is what he did\u2013he, along with his sister and family, managed to get those locally made fruity bars and set up a booth in Bangalore\u2019s flea market. They got enough candy bars to last for 3 days. But guess what? All the candy bars sold out on Day 1, the first half itself.<\/span><\/p>\n<p style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #528ff0; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2023\/09\/Go-Desi-Casestudy-v2.pdf\" target=\"_blank\" rel=\"noopener nofollow\">Download the full case study<\/a><\/p>\n<h2><b>Go Desi\u2019s Vision<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What makes <\/span><a href=\"https:\/\/godesi.in\/pages\/about-us\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Go Desi<\/span><\/a><span style=\"font-weight: 400;\"> unique is they are selling products that remind consumers of their childhood days. They want to make the \u2018Desi\u2019 food popular enough that it\u2019s available in every corner of India and one day, even beyond our borders!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13474 size-large\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2023\/09\/Image-2-2-1024x384.png\" alt=\"Go Desi \" width=\"1024\" height=\"384\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2023\/09\/Image-2-2-1024x384.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2023\/09\/Image-2-2-300x113.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2023\/09\/Image-2-2-768x288.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2023\/09\/Image-2-2-1536x576.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cPeople don\u2019t pick up products like Imli bars, sun-dried lemon snacks, or sweet amla candies until they know how they\u2019re made, what kind of ingredients are used, and who made them. We also wanted to create a brand experience when people ate the local products and provide an experience of the highest quality standards.\u201d <strong>\u2013Raksha Kothari, Co-founder of Go Desi.<\/strong><\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">For the first few months, when Go Desi was in the making, Raksha Kothari and Vinay Kothari had a great support system in the form of their family, as they all would set up booths at flea markets. And their parents even took care of their accounts.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13475 size-large\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2023\/09\/Image-1-2-1024x589.png\" alt=\"Go Desi\" width=\"1024\" height=\"589\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2023\/09\/Image-1-2-1024x589.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2023\/09\/Image-1-2-300x173.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2023\/09\/Image-1-2-768x442.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2023\/09\/Image-1-2-1536x884.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As Go Desi became a hit and scaled, they onboarded more employees. They grew from a team of 20 to 200+ employees, which also included contractors. When this happened, Vinay and Raksha started facing the below challenges.<\/span><\/p>\n<h2>Challenges<\/h2>\n<h3><b>1. Delayed Payslips &amp; Salaries<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Prior to RazorpayX Payroll, Vinay and Raksha outsourced their payroll to a third party for salary calculations and payments. This payroll outsourcing agency would share employee payslips a month after making payments. What is worse is that sometimes even the salaries of employees would get delayed due to manual calculations and internal checks after receiving calculation sheets from the agency.<\/span><b><\/b><\/p>\n<h3><b>2. Inefficient and Error-Prone Payroll Process<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As Go Desi scaled, Vinay and Raksha found that doing accurate TDS calculations and PF deductions on time became more complex. While manual calculations were easy when they were a team of 20, this changed drastically when they crossed 200+ employees. Managing information in one place and calculating TDS &amp; PF for each employee became inefficient and error-prone.\u00a0<\/span><\/p>\n<h3><b>3. Payment of Contractors<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Along with full-time employees, Go Desi also employs contractual employees. Paying contractors after deducting the right taxes is an arduous process. Furthermore, since sales also relied on offline methods, Go Desi Founders couldn\u2019t track their sales executives\u2019 timesheets to calculate their attendance &amp; salaries accurately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All in all, the entire payroll process was extremely inefficient and arduous, with no guarantee of accuracy at the end of it.<\/span><\/p>\n<h2><b>The Solution<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To address these challenges, Go Desi started looking for fully automated payroll software, which could take care of both its payroll process AND tax compliances. Vinay had heard about <a href=\"https:\/\/razorpay.com\/payroll\/?r=blog_cta_GoDesiCaseBlog_utm_source_GoDesiCaseStudy\" target=\"_blank\" rel=\"noopener\">RazorpayX Payroll<\/a> in his founder community.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After getting the product demo, Vinay was confident that RazorpayX Payroll was the right solution for them. In fact, they got onboarded within 4 days.<\/span><\/p>\n<blockquote><p>\u201cSince implementing RazorpayX Payroll, we have been able to automate 90% of our manual tasks related to salary disbursals and tax payment and filing at scale. This has not only saved us time and resources but also given us peace of mind knowing that everything is accurate and compliant.\u201d<strong> &#8211; Vinay Kothari, Founder of Go Desi.<\/strong><\/p><\/blockquote>\n<h2>Results<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13481 size-large\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2023\/09\/Image-5-1024x384.png\" alt=\"Go Desi case study\" width=\"1024\" height=\"384\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2023\/09\/Image-5-1024x384.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2023\/09\/Image-5-300x113.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2023\/09\/Image-5-768x288.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2023\/09\/Image-5-1536x577.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The finance &amp; HR team of Go Desi no longer had to bear the burden of outsourcing payroll to an external agency or manual tax filings such as PF, PT, TDS &amp; ESIC; as a result, the management saved more than 500+ hours annually on payroll. This enabled Go Desi to ensure timely payment to all employees, including contractors and elevate their employee<br \/>\nexperience.<\/p>\n<p style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #528ff0; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.com\/payroll\/?r=blog_cta_GoDesiCaseStudy_utm_source_GoDesiCaseStudy\" target=\"_blank\" rel=\"noopener\">Explore RazorpayX Payroll<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Go Desi reduces its payroll time and frees up 500+ hrs annually to focus on work that matters. How? Read in this crisp case study. <\/p>\n","protected":false},"author":79,"featured_media":13480,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[131,66],"tags":[525],"class_list":{"0":"post-13473","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"category-payroll","9":"tag-go-desi-case-study"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/13473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=13473"}],"version-history":[{"count":0,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/13473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/13480"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=13473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=13473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=13473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}