{"id":12731,"date":"2023-05-30T08:59:31","date_gmt":"2023-05-30T03:29:31","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=12731"},"modified":"2024-10-15T14:33:12","modified_gmt":"2024-10-15T09:03:12","slug":"turbo-upi","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/turbo-upi\/","title":{"rendered":"Transforming your UPI experience: Lightning-fast payments with the new Razorpay Turbo UPI"},"content":{"rendered":"

Speed.\u00a0<\/span><\/p>\n

What comes to mind when you hear the word? A Formula 1 car on a racetrack? A sprinter on the start line? A fighter jet in the sky? A cheetah? A bullet train?\u00a0<\/span><\/p>\n

Whatever it is, you\u2019re imagining someone or something so fast that the only natural reaction is awe.\u00a0<\/span><\/p>\n

Now, think about how long it takes you to complete a UPI payment. In the background, there are multiple parties and multiple steps involved in every transaction, but it\u2019s all over in a few seconds. UPI is fast. Lightning fast. Blazing fast. So fast you barely notice it.\u00a0<\/span><\/p>\n

Now imagine we made it 5x faster.<\/b><\/p>\n

Introducing Razorpay Turbo UPI<\/span><\/h2>\n

\"Turbo<\/p>\n

Here\u2019s launching Razorpay Turbo UPI, <\/span>India’s fastest one-step UPI payment solution<\/b> for businesses. Built in collaboration with the NPCI<\/a> and Axis Bank, Turbo UPI allows end-users to <\/span>complete their payment in-app, <\/b>with<\/span> no redirections or dependence on third-party UPI apps. With Turbo UPI, payments will be <\/span>5x faster<\/b> with a significantly-improved success rate of <\/strong><\/span>10%<\/b>! <\/span><\/p>\n

Get Started Now<\/a><\/div>\n

 <\/p>\n

Now every app can become a UPI app.<\/span>
\n<\/span><\/p>\n

With Turbo UPI, Razorpay strengthens its position as <\/span>the leader in UPI innovation<\/span><\/a> and the preferred choice for businesses. Customers of popular apps including Tata Starquik, Ixigo, FNP (Ferns & Petals), Trainman, and Dhan among others will soon be able to enjoy the benefits of this innovation.\u00a0<\/span><\/p>\n

\"Turbo<\/p>\n

Evolution of the UPI customer experience journey\u00a0<\/span><\/h2>\n

UPI<\/span><\/a> was launched back in 2016 with the Collect flow. A customer enters their VPA<\/a>, switches over to a third-party UPI app and makes a payment. Although innovative at the time, the Collect flow had its friction points.\u00a0<\/span><\/p>\n

Then came the UPI Intent flow, which solved some of these challenges. Intent allows customers to simply select the UPI app they wish to complete payment from. The business app redirects the customer to the UPI app, where the transaction is completed. But it still involves multiple steps and redirections.\u00a0<\/span><\/p>\n

Both the UPI Collect and Intent flows pose a few challenges for businesses:<\/span>
\n<\/span><\/p>\n