{"id":11951,"date":"2023-03-20T13:42:51","date_gmt":"2023-03-20T08:12:51","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=11951"},"modified":"2023-03-20T13:42:51","modified_gmt":"2023-03-20T08:12:51","slug":"return-on-investment-roi","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/business-banking\/return-on-investment-roi\/","title":{"rendered":"All About Return on Investment (ROI)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dcdca07af17\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dcdca07af17\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/blog\/business-banking\/return-on-investment-roi\/#What_is_Return_on_Investment_ROI\" >What is Return on Investment (ROI)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/blog\/business-banking\/return-on-investment-roi\/#How_to_Calculate_ROI\" >How to Calculate ROI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/blog\/business-banking\/return-on-investment-roi\/#How_to_Interpret_ROI\" >How to Interpret ROI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/blog\/business-banking\/return-on-investment-roi\/#Annualized_Return_on_Investment\" >Annualized Return on Investment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/blog\/business-banking\/return-on-investment-roi\/#Example_of_Annualized_Return_on_Investment\" >Example of Annualized Return on Investment<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/razorpay.com\/blog\/business-banking\/return-on-investment-roi\/#Understanding_Compounding\" >Understanding Compounding<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/razorpay.com\/blog\/business-banking\/return-on-investment-roi\/#Benefits_of_Annualized_ROI\" >Benefits of Annualized ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/razorpay.com\/blog\/business-banking\/return-on-investment-roi\/#ROI_for_Business_Founders\" >ROI for Business Founders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/razorpay.com\/blog\/business-banking\/return-on-investment-roi\/#How_to_Improve_Return_on_Investment\" >How to Improve Return on Investment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/razorpay.com\/blog\/business-banking\/return-on-investment-roi\/#FAQs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/razorpay.com\/blog\/business-banking\/return-on-investment-roi\/#What_is_ROI\" >What is ROI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/razorpay.com\/blog\/business-banking\/return-on-investment-roi\/#How_to_calculate_ROI\" >How to calculate ROI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/razorpay.com\/blog\/business-banking\/return-on-investment-roi\/#What_is_a_good_ROI\" >What is a good ROI?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Return_on_Investment_ROI\"><\/span><b>What is Return on Investment (ROI)?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Return on Investment or ROI is a metric used to evaluate the financial performance of an investment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is an essential tool for businesses and investors to make informed decisions about allocating resources and capital.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A high ROI indicates that an investment is profitable, while a low ROI indicates that an investment is not generating significant returns.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Calculate_ROI\"><\/span><b>How to Calculate ROI?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To calculate Return on Investment, you simply divide the net profit of an investment by the total cost of the investment and then multiply the result by 100 to get a percentage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The net profit is the amount of money you&#8217;ve earned from the investment after subtracting all expenses, such as operating costs and taxes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The total cost of the investment includes everything you&#8217;ve spent to acquire and operate the investment, such as:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Purchase price<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fees<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintenance Costs\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The formula for calculating ROI is:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ROI = (Net Profit \/ Total Investment Cost) x 100<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A higher Return on Investment is generally better, as it indicates that your investment is generating higher returns relative to its cost.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Interpret_ROI\"><\/span><b>How to Interpret ROI?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Return on Investment is expressed as a percentage. A positive ROI means that the returns from the investment are more than the cost of the investment \u2013 this means the investment was profitable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A negative ROI means that the cost of the investment was more than the returns that the investment brought in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a better comparison, it is better to calculate the annualized Return on Investment.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Annualized_Return_on_Investment\"><\/span><span style=\"font-weight: 400;\">Annualized Return on Investment<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the key limitations of the basic ROI is that it does not take into account the amount of time for which the investment was held.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comparing two investments using the basic Return on Investment formula is not a fair comparison since the two investments might have been held for differing durations.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">The amount of time that an investment has been held is called the \u201cholding period\u201d.\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">The annualized formula solves this problem. To calculate annualized Return on Investment, you take the total ROI over a period of time and divide it by the number of years in that period.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Annualized ROI = [(1+ROI)^1\/n \u22121] x 100%<\/span><span style=\"font-weight: 400;\">Where n = number of years the investment is held.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Example_of_Annualized_Return_on_Investment\"><\/span><span style=\"font-weight: 400;\">Example of Annualized Return on Investment<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s take the example of an investment that generated an investment of 50% over a period of 5 years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply dividing the ROI by the holding period would give us an average ROI of 10% \u2013 meaning the investment generated an additional Return on Investment of 10% every year, giving us a total ROI of 50% at the end of the 5 years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But this average calculation ignores the effects of compounding.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Understanding_Compounding\"><\/span><span style=\"font-weight: 400;\">Understanding Compounding<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s understand what compounding means with an example. Let\u2019s say you invest Rs 1000 in a mutual fund, which gives you a Return on Investment of 10% every year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is what your investment looks like at the end of Year 0.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Invested Amount<\/b><\/td>\n<td><b>Return on Investment %<\/b><\/td>\n<td><b>Profit Earned<\/b><\/td>\n<td><b>Total Amount<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">100<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1100<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The profit earned on your investment of Rs 1000 at the end of Year 0 is Rs 100 \u2013 10% of 1000.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The total amount, therefore, at the end of Year 0 is Rs 1100: Rs 1000 + Rs 100.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is this total amount that is reinvested into the next year:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Invested<\/b><strong> Amount<\/strong><\/td>\n<td><strong>Return on Investment %<\/strong><\/td>\n<td><b>Profit Earned<\/b><\/td>\n<td><b>Total Amount<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">100<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1100<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1100<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">110<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1210<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This is the compounding effect of an investment.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Annualized_ROI\"><\/span><span style=\"font-weight: 400;\">Benefits of Annualized ROI<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are the benefits of using an annualized Return on Investment to calculate the performance of an investment over the basic formula.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Allows for easy comparison<\/b><\/td>\n<td><span style=\"font-weight: 400;\">By annualizing ROI, you can easily compare the returns on investments with different time periods. This makes it easier to evaluate investment opportunities and make informed decisions.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Reflects the true annual rate of return<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Annualized Return on Investment takes into account the compounding effect of returns over time, giving a more accurate picture of the annual rate of return on investment.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Useful for goal-setting<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Annualized Return on Investment can be used to set performance targets and measure progress toward investment goals over time.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Facilitates communication<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Annualized Return on Investment is a commonly used metric for communicating investment performance to stakeholders and investors, making it easier to share and understand investment performance data.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Helps with forecasting<\/b><\/td>\n<td><span style=\"font-weight: 400;\">By using historical annualized Return on Investment data, investors can forecast potential future returns on investment and make more informed decisions about portfolio allocation and risk management.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"ROI_for_Business_Founders\"><\/span><b>ROI for Business Founders<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">ROI is an important metric for startup founders to track and analyze in order to make informed decisions and optimize their business operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For startup founders, Return on Investment can be used to evaluate the effectiveness of their marketing campaigns, product development efforts, and other investments. By tracking Return on Investment over time, founders can identify which strategies are working well and which ones need to be revised or abandoned.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Improve_Return_on_Investment\"><\/span><b>How to Improve <span style=\"font-weight: 400;\">Return on Investment<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are several ways to improve Return on Investment for a business:<\/span><\/p>\n<p><b>Increase Revenue<\/b><span style=\"font-weight: 400;\">: One of the most effective ways to improve Return on Investment is to increase revenue. This can be achieved by increasing sales, expanding into new markets, or launching new products or services.<\/span><\/p>\n<p><b>Reduce Costs<\/b><span style=\"font-weight: 400;\">: Cutting unnecessary expenses, negotiating better supplier contracts, or implementing more efficient processes and systems are all ways to reduce costs and improve Return on Investment.<\/span><\/p>\n<p><b>Improve Marketing<\/b><span style=\"font-weight: 400;\">: A well-executed marketing strategy can also improve Return on Investment by attracting more customers and increasing sales. This can be achieved through targeted advertising, social media marketing, or content marketing.<\/span><\/p>\n<p><b>Optimize Pricing<\/b><span style=\"font-weight: 400;\">: Adjusting pricing strategies can also improve Return on Investment. Increasing prices for high-demand products or services can increase revenue, while lowering prices on low-demand items can increase sales volume.<\/span><\/p>\n<p><b>Invest in Technology<\/b><span style=\"font-weight: 400;\">: Investing in technology can also improve Return on Investment by increasing efficiency and reducing costs. This can include implementing new software systems, automation, or outsourcing certain processes.<\/span><\/p>\n<p><b>Choose the Right Financial Support<\/b><span style=\"font-weight: 400;\">: The kind of financial support your business gets is also a key determinant of how much return you get from your investment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RazorpayX offers a suite of business banking solutions that will transform the way you manage your money.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open current accounts, schedule payments, pay vendors and check invoices from our super-smart dashboard<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fill the gap between advanced banking solutions and finance professionals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate salary payments and provide insurance policies to employees<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And so much more.\u00a0<\/span><\/p>\n<div style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #528FF0; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.com\/x\/?r=blog_cta_business_roi&amp;utm_source=blog&amp;utm_medium=cta\" target=\"_blank\" rel=\"noopener\">Explore RazorpayX<\/a><\/div>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"rank-math-rich-snippet-wrapper\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-1\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_is_ROI\"><\/span>What is ROI?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Return on Investment or ROI is a metric used to evaluate the financial performance of an investment. <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-2\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_to_calculate_ROI\"><\/span>How to calculate ROI?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>To calculate ROI, divide the net profit of an investment by the total cost of the investment and then multiply the result by 100 to get a percentage. <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-3\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_is_a_good_ROI\"><\/span>What is a good ROI?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The benchmark for a good ROI differs across investment types. The higher the ROI the better, since it shows that your investment is bringing in more returns over costs. <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is Return on Investment (ROI)? Return on Investment or ROI is a metric used to evaluate the financial performance of an investment.\u00a0 It is an essential tool for businesses and investors to make informed decisions about allocating resources and capital.\u00a0 A high ROI indicates that an investment is profitable, while a low ROI indicates<\/p>\n","protected":false},"author":106,"featured_media":11952,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[463,462],"class_list":{"0":"post-11951","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-banking","8":"tag-return-on-investment","9":"tag-roi"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/11951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=11951"}],"version-history":[{"count":0,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/11951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/11952"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=11951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=11951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=11951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}