{"id":11337,"date":"2023-02-08T15:28:48","date_gmt":"2023-02-08T09:58:48","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=11337"},"modified":"2023-03-07T11:25:05","modified_gmt":"2023-03-07T05:55:05","slug":"conversion-rate","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/business-banking\/conversion-rate\/","title":{"rendered":"Word of the Week &#8211; Conversion Rate"},"content":{"rendered":"<h2><b>Definition:<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The conversion rate of any website is the percentage of people who interact with the page after visiting it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your website\u2019s conversion rate is 50%, it means that half of all people who visited your page interacted with it in some way \u2013 could be an advertisement or a CTA button.\u00a0<\/span><\/p>\n<h2><b>Importance:<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A good conversion rate means that your website is effective at converting visitors into leads. If your content, images, and designs are good, more people will want to explore your site! More people exploring your site means more opportunities to convert visitors into leads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your conversion rate is low, consider rethinking the content and design of your website.<\/span><\/p>\n<div style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #528FF0; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.com\/x\/?r=blog_cta_business_banking_conversion_rate&amp;utm_source=blog&amp;utm_medium=cta\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Explore RazorpayX<\/a><\/div>\n<h2>\u00a0FAQs<\/h2>\n<div id=\"rank-math-rich-snippet-wrapper\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-1\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is a good conversion rate?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Anywhere between 2% and 5% is a decent conversion rate. Between 6% and 10% means your site is performing exceptionally well.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-2\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How to improve conversion rate?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>If your website's conversion rate is low, you should consider rethinking the content on your page, or the design of your website. <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Definition: The conversion rate of any website is the percentage of people who interact with the page after visiting it. If your website\u2019s conversion rate is 50%, it means that half of all people who visited your page interacted with it in some way \u2013 could be an advertisement or a CTA button.\u00a0 Importance: A<\/p>\n","protected":false},"author":106,"featured_media":11664,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[428,402],"class_list":{"0":"post-11337","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-banking","8":"tag-conversion-rate","9":"tag-word-of-the-week"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/11337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=11337"}],"version-history":[{"count":0,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/11337\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/11664"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=11337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=11337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=11337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}