{"id":10879,"date":"2023-01-17T17:52:28","date_gmt":"2023-01-17T12:22:28","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=10879"},"modified":"2025-05-23T14:30:21","modified_gmt":"2025-05-23T09:00:21","slug":"razorpay-launches-indias-first-affordability-widget-aims-to-reduce-customer-drop-offs-boost-revenue-by-40","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/razorpay-launches-indias-first-affordability-widget-aims-to-reduce-customer-drop-offs-boost-revenue-by-40\/","title":{"rendered":"Razorpay Launches India\u2019s First Affordability Widget; Aims to Boost Business Revenue by 40%"},"content":{"rendered":"

High upfront costs continue to be a big reason why many customers, when shopping online, don\u2019t go ahead with their planned purchase. They are deterred by the lack of credit accessibility and flexible payment options like EMI, Paylater, etc. which, in turn, stops them from making the purchase.\u00a0<\/span><\/p>\n

In our bid to address this gap and empower businesses to offer more flexible payment options, we are proud to announce that <\/span>Razorpay is the first payment gateway<\/a> to launch the Affordability Widget <\/b>making high value orders a lot more affordable for customers and helps businesses boost revenue by 40% with higher customer conversion. By increasing the discoverability of the offers that apply to them, EMIs and PayLater payment options on the product page early on in the shopping journey, business now can reduce the number of customer drop offs.\u00a0\u00a0<\/span><\/p>\n

Having access to credit makes high value purchases a lot easier for most customers and helps businesses sell more. Industry <\/span>data<\/span><\/a> highlights how 70% of the shoppers in between 25-44 years prefer Buy Now Pay Later (BNPL) payment options when shopping online.\u00a0<\/span><\/p>\n

Having such options reduces the number of customers who drop off from the product page, abandon their carts, and helps boost overall sales and customer satisfaction for businesses.\u00a0<\/span><\/p>\n

The Affordability Widget, an innovative product offering exclusive to Razorpay, makes it extremely easy for businesses to showcase affordable payment options and offers on pre-checkout stages. <\/b>This is a benefit for businesses and customers alike, enabling businesses to sell more and customers to make purchases with ease.<\/span><\/p>\n

How does the Affordability Widget help businesses boost revenue?<\/strong><\/h2>\n

Razorpay\u2019s Affordability Widget is powered by India\u2019s most powerful Affordability Suite which helps businesses to grow their revenue <\/span>by offering industry leading coverage with 40+ banks and providers for EMIs & PayLater to encourage more purchases from their customers. <\/span>The widget\u00a0 helps businesses optimise customer conversions at every stage of their buyer\u2019s journey and\u00a0 has helped businesses to grow revenue by 40%.\u00a0<\/span><\/p>\n

Get Early Access Now<\/a><\/div>\n

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For businesses Razorpay\u2019s Affordability Widget lets them:<\/span><\/p>\n