{"id":10583,"date":"2022-12-27T13:08:47","date_gmt":"2022-12-27T07:38:47","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=10583"},"modified":"2025-05-07T11:38:18","modified_gmt":"2025-05-07T06:08:18","slug":"magic-checkout-case-study-quilt-comfort","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/magic-checkout-case-study-quilt-comfort\/","title":{"rendered":"Quilt Comfort Increases Prepaid Order Share by 20% with Razorpay Magic Checkout!"},"content":{"rendered":"

A few years ago, we heeded a desperate call. A friend was pregnant, and discomfort wouldn\u2019t let her sleep. So we came up with the idea of making full-body lumbar support pillows, ergonomically designed to help pregnant women sleep and work. The pillow worked! Thus began our journey of eliminating discomfort from the lives of lakhs of pregnant women.<\/span>– Naseer, Founder, Quilt Comfort.\u00a0<\/span><\/p><\/blockquote>\n

A Magic Checkout case study: Knowing their pregnancy pillows are helpful for expecting mothers, Quilt Comfort wanted to reach out to pregnant women all over the country to make their special journey delightful and help them sleep better. And to achieve their goals, Quilt Comfort joined hands with Razorpay Magic Checkout.\u00a0<\/span><\/p>\n

Razorpay Magic Checkout has made the customers\u2019 shopping journey smoother, reduced cart abandonment rates and increased the share of prepaid orders by 20%. Want to know how Quilt Comfort\u2019s prepaid order share increased by 20%? Keep reading!\u00a0<\/span><\/p>\n

Meet Quilt Comfort (The Makers of Pregnancy Pillows)<\/span><\/h2>\n

\"Quilt<\/p>\n

Quilt Comfort is an online shop for expecting mothers and their bundle of joy. It builds products for them so that expecting mothers and their children can live comfortable lives. Their ergonomic-designed products support posture development and reduce crying time, which ultimately helps in raising happy babies.\u00a0<\/span><\/p>\n

Quilt Comfort uses only the highest quality materials while making <\/span>pregnancy pillows<\/span><\/a><\/span><\/span> and infant bedding. They say their products are of heirloom quality, meaning they can be passed on from one mother to another or one child to another. Their ergonomic designs have won multiple awards across the globe.\u00a0<\/span><\/p>\n

To further ensure that their products meet the top standard, they make sure their products are hypoallergenic, meaning it is highly unlikely that their products will trigger any allergy. Also, each product is hand-made with love, and there is no use of harmful chemicals.\u00a0<\/span><\/p>\n

\u201cWe take pride in making products that are hypoallergenic and made without the use of any harmful chemicals. Our products ensure that your baby is always in safe hands.\u201d<\/span><\/i><\/p>\n

Learn More About Quilt Comfort\u00a0<\/b><\/a><\/span><\/span><\/p>\n

The Challenges<\/span><\/h2>\n

High Cart Abandonment Rate\u00a0<\/span><\/h3>\n

Although Quilt Comfort knew their products were useful, the customers dealt with a complicated checkout process, affecting the brand\u2019s order conversion rate. Quilt Comfort saw a high cart abandonment rate, and the company needed an immediate solution to bring it down. This meant:<\/span><\/p>\n