I make real food that never lies to you

— Shashank Mehta, Founder & CEO, The Whole Truth

It all started with a question, and a whole lot of squinting at labels.
Shashank Mehta didn’t just accept what brands told him—he asked the tough questions: What’s really inside this “healthy” snack? Why are ingredients hidden in fine print?
The answers were disappointing. And that’s when he decided: If no one else would tell the truth about food, he would.

The Whole Truth was born out of this rebellion—a promise to be radically transparent. No fine print, no hidden chemicals, no fake claims. Every product tells you exactly what goes into it, upfront and proudly. Because good food, after all, is made of good ingredients—and honesty shouldn’t be optional.

From a deeply personal journey to a purpose-driven brand, The Whole Truth is not just selling snacks; it’s building a movement. One where consumers can trust every bite they take.

Keeping It Honest, Even Behind the Scenes—With Razorpay

When a brand’s entire promise is “nothing to hide,” their backend better be just as clean as their ingredient list.

That’s where Razorpay’s Checkout comes in. We’ve been powering The Whole Truth’s payments since day zero—making sure their checkout experience is just as honest, seamless, and delightful as the bars they craft.

With a checkout that looks as good as it performs, we take care of all the messy backend stuff. So their team can stay focused on what they do best—serving up real food with real transparency.

Behind Every Honest Brand, a Trusted Partner

At The Whole Truth, honesty fuels everything—from clean labels to clean processes.
And behind every bold move is a partner that makes it possible.

With Razorpay, The Whole Truth isn’t just building a brand—it’s building a movement, backed by the tools and trust they need to grow fearlessly.

Because real change deserves real support.

We’re backing India’s boldest brands—take a peek at how we’re making it happen with them.

CTA - Backing India's Boldest

Author

The Razorpay Marketing Team is a passionate group of storytellers, strategists, and creators driving the brand’s vision to empower India’s boldest builders. Focused on innovation and authenticity, the team crafts campaigns that spotlight startup inspiration, founder stories, and bold journeys across the nation. From impactful Razorpay cricket ads to digital-first initiatives, they are dedicated to celebrating entrepreneurship and shaping conversations in India’s thriving startup ecosystem. Their mission: to champion ambition, honor hustle, and inspire the next generation of founders.

Write A Comment