About AgroStar
Agrostar is driving agri input growth via instant, cash-free settlements for both farmers and retailers with Razorpay.
It all began with a simple idea: Why do so many farmers, who feed an entire nation, struggle to get the right advice and quality products for their fields?
Brothers Shardul and Sitanshu Sheth saw this gap up close. They noticed that millions of Indian farmers were still dependent on local dealers for crop inputs, often getting inconsistent product quality and generic advice that did little to solve their real problems. Margins were slim, risks were high, and one failed crop season could mean crippling debt.
So in 2013, they decided to change that. Starting with a missed-call service, AgroStar reached out to farmers across Gujarat and Maharashtra. Any farmer can give a missed call and receive expert crop advice, without needing the internet or a fancy smartphone. The trust was instant.
As word spread, AgroStar evolved into a full-stack AgTech platform:
- A place where farmers could get personalized agronomic crop advice on a phone call 9503095030 or AgroStar farmer app
- Access quality seeds, fertilizers, and crop protection products
- 10000+ Retail store presence for wider distribution of products
- And ultimately improve their yields and incomes, all from AgroStar farmer app
Today, AgroStar’s app serves lakhs of farmers across India, combining personalized advice with doorstep delivery. By bridging knowledge gaps and bringing reliable agri-inputs directly to rural doorsteps, AgroStar is helping farmers boost yields, increase incomes, and build more secure futures, transforming the landscape of Indian agriculture one farm at a time, to 10million+ farmers as on date.
Digital Payments for Bharat’s Fields: A Tough Harvest
As AgroStar’s digital-first platform grew deeper into India’s heartlands, they spotted a critical hurdle:
- Farmers preferred paying at delivery, but often lacked ready cash on hand.
- The rise of UPI meant that farmers were open to digital payments, but they needed a simple and secure way to pay.
- Cash handling by delivery teams led to delayed collections, increased repeat visits, and impacted last-mile efficiency.
AgroStar needed a payment partner who could help them bridge this trust gap, reduce cash dependency, and bring digital payments directly to the farm gate, all while keeping things simple for their farmer base.
A Full-Stack Payments Suite Built for the Soil
AgroStar partnered with Razorpay to create a payments ecosystem tailored for Bharat’s fields. They adopted a comprehensive suite of Razorpay products, including:
- Payment Gateway (PG) to power seamless transactions on their farmer app & B2B Saathi partner app.
- UPI, Cards, and Net Banking integrations to give farmers flexible payment choices.
- Dynamic QR codes & post-order payment links so delivery agents could collect instant digital payments, right at the doorstep.
- Subscriptions & Optimiser to drive repeat buying and reduce payment failures.
- RazorpayX for faster settlements and cash flow management.
With these tools, AgroStar ensured every farmer could pay how they preferred, get instant payment confirmations via SMS & WhatsApp, and build trust in going cashless.
Sowing Trust, Reaping Digital Wins
For any brand serving Bharat, building trust is non-negotiable. Payments play a huge role here. With Razorpay, AgroStar hasn’t just collected payments , they’ve strengthened farmer relationships, digitized the last mile, and created a more resilient, future-ready rural commerce ecosystem.
AgroStar empowers farmers and agri input retailers, Razorpay empowers payments – together building future-ready agriculture.
