For years, online commerce followed a predictable pattern. A customer searched for something, clicked a link, landed on a website, browsed, added to cart, and checked out. Brands competed for search rankings, optimised landing pages, and shaved seconds off checkout flows.
But that journey is changing.
Today, people don’t always start with a search bar. They start with a question inside AI platforms like ChatGPT.
“What’s the best laptop under ₹70,000 with SSD and 16GB RAM?”
“Which running shoes are good for a marathon?”
“Suggest a skincare routine for oily skin.”
More and more, product discovery is happening inside these conversations.
But the actual purchase still isn’t.
Right now, when someone finds your product on ChatGPT, they’re redirected to your website to complete the purchase. They browse again, compare again, and eventually check out. Every switch between surfaces adds friction. Every extra step increases the chance that the customer drops off.
That gap between discovery and payment is exactly what we’ve set out to solve.
And it opens up a new opportunity for businesses: the ability to sell on ChatGPT, right where product discovery is already happening.
Razorpay for ChatGPT Apps helps businesses monetise the apps they create on ChatGPT, turning conversational discovery into direct revenue.
We’ve made it especially simple for ecommerce merchants. All you need to do is upload your catalogue, configure a few basics, and you’re ready to go live.
For Shopify merchants, deployment is almost instantly and requires no engineering effort. For enterprise e-commerce brands on other stacks, we partner closely to design and build the right experience.
Start Selling on ChatGPT
Turn product discovery into instant checkouts. Launch your ChatGPT storefront with Razorpay and let customers browse, add to cart, and pay directly inside conversations.
Turning Conversations into Checkouts
Razorpay for ChatGPT Apps enables businesses to sell on Chat by launching a fully functional storefront directly inside the conversation, without building the underlying infrastructure yourself. There’s no need to host your own MCP server, design SDK-compliant UI widgets, or architect a new checkout flow. We handle the complexity behind the scenes.
Practically, this means customers can browse your products, add them to cart, and proceed to checkout within the same ChatGPT conversation where they discovered them. The cart is native to the experience. Payments are powered by Razorpay’s Magic Checkout, allowing shoppers to pay via UPI or cards without repeatedly entering shipping or payment details.
The opportunity is significant. ChatGPT has a massive global footprint, with more than 64 million users in India alone. This goes beyond incremental traffic. It signals a shift in how people discover products.. Consumers are already researching and shortlisting products inside AI interfaces. Being present there means meeting demand at the moment of intent.
Sell Directly Inside ChatGPT Conversations
Let customers discover, browse, and checkout your products without leaving ChatGPT. Razorpay powers the storefront, cart, and payments so you can start selling instantly.
Built for Commerce at the Speed of Intent
You can build a ChatGPT App on your own, but it’s resource-intensive. If your goal is to sell on ChatGPT, you would need to set up and maintain an MCP server, create Apps SDK-compatible widgets, integrate Indian payment methods, manage order webhooks, and prepare documentation for OpenAI’s submission and review process. In most cases, that’s an 8–10 week engineering commitment.
With Razorpay, the timeline shortens dramatically.
If you’re on Shopify, your store can be app-ready in under 30 minutes.* We auto-sync your catalogue, host the required infrastructure, provide pre-built widgets, integrate Magic Checkout, enable all major Indian payment methods, and prepare the complete submission package. Orders sync back to Shopify seamlessly, and your existing payment flows remain intact.
If you’re an SMB or D2C brand without Shopify, you can use Razorpay Webstore to upload products, configure order fulfillment, and submit your ChatGPT app with our support. The process only takes a few days.
For enterprise businesses with more complex systems, we follow a structured approach. We begin with discovery to define the shopping journey inside ChatGPT. We then assess your current stack, APIs, catalogue systems, OMS, checkout flows, and build only what’s required. From custom MCP servers to tailored widgets and integrations, our team manages the build and supports you through submission and launch. Instead of assembling everything internally over 8–10 weeks, you’re live in 2–4.
The broader shift is straightforward. Discovery has already moved into conversational interfaces. Now it’s time for commerce to follow. If buying decisions are increasingly shaped inside ChatGPT, the next logical step is enabling businesses to sell on ChatGPT as well..
Razorpay for ChatGPT Apps makes that shift practical. You don’t need to overhaul your tech stack or build a specialised AI team. You simply need your product catalogue and the willingness to show up where your customers already are.
Brands are beginning to claim their space inside the ChatGPT app marketplace. As conversational commerce becomes more mainstream, early presence will matter. After all, customers are already asking ChatGPT what to buy. Now, they can buy it from you without leaving the conversation.
*App approval timelines are subject to ChatGPT’s timelines
Launch Your ChatGPT Store in Minutes
Skip the engineering work. Razorpay handles the infrastructure, checkout, and app submission so you can start selling inside ChatGPT without building everything from scratch.
