At Sujatra, we don’t just offer products; we curate experiences that resonate with our discerning customers. Our collection, meticulously crafted by renowned designers, showcases a tapestry of unique designs, from the latest kurtis and elegant sarees to exquisite jewelry pieces. With Sujatra, finding something truly yours is inevitable. And the best part? Our commitment to affordability ensures that luxury is within everyone’s reach.– Bedprakash Das, Co-founder of Sujatra.
In this Razorpay Magic case study, let’s delve into how Sujatra flourished, learn about the challenges they faced, and discover how they overcame those obstacles.
About Sujatra: Empowering Fashion for All
Sujatra, founded in 2015 by Bedprakash Das’s mother, Chitralekha Das, with him as the co-founder, epitomizes a vision of offering sarees and kurtis that transcend conventional boundaries. Stemming from a simple yet profound notion, the brand curates a diverse array of products, including sarees, kurtis, lehengas, tunics, blouses, fabrics, and more. Distinctive for their unparalleled designs and unwavering commitment to quality, the brand stands as a beacon of innovation and inclusivity in the fashion industry.
From meticulously sourcing fabrics to dispatching orders, the brand oversees every operational facet internally. This steadfast dedication to excellence has propelled Sujatra to the forefront of the industry, earning accolades as one of the fastest-growing direct-to-consumer (D2C) brands, as recognized by Inc42.
Challenge: Enhancing the Shopping Experience
In alignment with their ethos of customer-centricity, the brand aspired to elevate the shopping experience for their patrons, extending the essence of their unique designs to every touchpoint, including the checkout process. Recognizing the pivotal role of a seamless transaction journey in customer satisfaction and retention, they sought to optimize their checkout process to mitigate the risk of cart abandonment.
The existing checkout mechanism comprised three essential steps: contact, shipping, and payment details, each presenting potential friction points for customers. To address this challenge, the brand embarked on a quest for a streamlined and expedited checkout solution.
Solution: Harnessing the Power of Magic
The brand discovered Magic, a one-click solution by Razorpay tailored for Shopify users. Magic revolutionized Sujatra’s checkout experience by offering their customers a lightning-fast, one-click transaction process. Upon implementation, Magic seamlessly prefilled customers’ contact, shipping, and payment information, streamlining the checkout journey and enhancing user satisfaction.
Impact: Driving Conversion and Customer Satisfaction
The integration of Magic yielded tangible results for the brand. Witnessing a notable 15% increase in conversion rates attributed to the fivefold acceleration of the checkout process, the brand solidified its reputation as a purveyor of unparalleled customer experiences.
Bedprakash Das, Co-Founder of Sujatra on Magic
Also Read- Cookd’s RTO Plummets by 46% with Magic Checkout!
Elevate Your E-commerce Experience with Razorpay Magic
If Sujatra’s journey resonates with your aspirations, embark on a transformational path by integrating Magic into your Shopify store. Let us collaborate to refine your checkout process and pave the way for shared success.
