I’m building a beauty range that actually has range.
— Mrunal Panchal, Founder, Mrucha Beauty
That’s not just a quote—it’s the mission behind Mrunal Panchal’s debut beauty brand, Mrucha Beauty. After years of captivating audiences with her vibrant makeup tutorials and creative content, Mrunal, affectionately known as “Mrunu” or “Gujju Unicorn,” has transformed her passion into a product line that celebrates individuality and inclusivity. Her inaugural lip collection, Glow Up, offers a silky, blurring finish in shades designed to complement a range of skin tones, ensuring that everyone can find their perfect match.
From Content Creator to Beauty Entrepreneur
Initially gaining fame through her engaging content on platforms like TikTok and Instagram, she built a loyal following by sharing makeup looks, fashion tips, and lifestyle content that resonated with a diverse audience. Leveraging her credibility and deep understanding of the beauty industry, Mrunal launched Mrucha Beauty to bring her vision of inclusive and empowering makeup to life. The brand’s rapid success is a testament to her influence and the trust she has cultivated with her audience over the years.
When First Impressions Matter, Payments Can’t Slip Up
Mrunal’s foray into beauty wasn’t just another influencer-brand moment—it came with serious hype and even bigger expectations. And in the world of beauty, one glitch at checkout can turn an excited shopper into a lost sale. So, when it came to payments, they partnered with Razorpay.
Launch Day Payment Frenzy? Not With Razorpay Cards!
At Mrucha Beauty, the goal was simple: make shopping feel as easy as scrolling through your favorite creator’s feed. With Razorpay’s TokenHQ, customers can save their card details securely and check out in seconds. No typing, no delays—just quick, clean payments.
When a much-anticipated lip colour drop goes live, the excitement (and traffic) is real. Mrucha Beauty’s early launch moments were no exception—shoppers flocked in, eager to grab their shades before they sold out.
With all eyes on the brand, the last thing they wanted was a clunky payment experience. Razorpay’s TokenHQ came in just at the right time. Saved card details let repeat shoppers breeze through checkout, while first-timers had a smooth, fuss-free payment journey too. The result? Quick, consistent transactions matched the sleek, high-touch experience Mrucha Beauty promised from day one.
Mrunal didn’t just build an audience—she built a community, and now, a brand they trust. With Mrucha Beauty, she’s turned loyal followers into loyal customers, blending content and commerce with ease. And with Razorpay powering the final step, “add to cart” turn into checkouts just as smoothly.
