Businesses know this story too well: Your customer finds what they’re looking for, the price is right, the payment method of their choice is available. Everything is perfect but they hesitate. They start comparing tabs, asking friends, waiting for “a better deal.”
Sale lost.
Because here’s the thing: affordability gets customers interested. But it doesn’t seal the deal. Today’s shoppers don’t just want to afford a purchase, they want to feel like they’ve won a deal. That rush of knowing they got the smartest bargain.
Turning Affordable Into Irresistable
That’s why we’ve upgraded the Razorpay Offers Suite. With our newest enhancement, merchants can now club offers, delivering greater value to customers on every purchase.
No Cost EMI + Instant Discounts. Cashback + Low Cost EMI. Launch Offer
All stackable. All seamless. All in one checkout.
This changes the game. Because when affordability meets the thrill of a deal, customers stop hesitating and start buying.
Why EMI alone doesn’t cut it anymore
Think about it: EMI makes products affordable. That’s good. But affordable doesn’t always feel like value. Customers still wonder – could they find it cheaper elsewhere? Should they wait for a sale?
It’s the same reason you might bookmark a product and wait until the festive sales. EMI solves the budget question, but it doesn’t create urgency. It’s become table stakes – expected, not exciting.
To learn more about how to get started with Razorpay Offer Suite click here.
Stack It Right: How to make most of Offer Clubbing
When you combine affordability with instant gratification, you’re driving growth. Done right, here’s what stacking delivers:
- Drop-offs go down → EMI + instant savings keep carts from being abandoned.
- Order values go up → Customers happily add accessories or upgrades when they feel they’re getting more for less.
- Decisions get faster → A combined deal feels like the “best deal,” so they buy on the spot.
- Loyalty runs deeper → Shoppers who feel they’ve won a smart bargain return—and recommend you to others.
But like any growth lever, balance matters. Here’s what to avoid:
- Overloading the deal → EMI + cashback + discount + exchange + warranty = confusion. Keep it simple.
- Bleeding margins → Stick to products with healthy buffer.
- Complicated math → Clear, upfront savings convert better than complex calculations.
- Running them non-stop → If everything’s “special,” nothing is. Time it around launches, festivals, paydays, or clearance sales.
Ready to combine and convert?
The math is simple: EMI removes the payment barrier. Discounts create the purchase trigger. Together, they create conversions.
Start small. Test with one product category. Measure the impact. Scale what works.
Because in today’s market, the question isn’t whether you should combine offers. It’s whether you can afford not to.
